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How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep. A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations. Two Heads Are Better Than One.

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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. Sometimes the structure of a company doesn’t give marketers the resources or the organizational inertia to do everything they want to do, so prioritizing becomes the major balancing act. via Pew Research.

Tactics 132
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Localized Social Media Marketing Success in 2020: Lessons for Small Businesses

DAGMAR Marketing

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. Reviews and ratings are the #1 factor for choosing a company to do business with and a local search ranking factor More than 70% of engagement with brands is occurring on local pages.

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B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (pt 3)

markempa

Heres what Todd says about it: "Here is the final installment to our podcast series on marketing and selling to big companies. Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded. We again have Jill Konrath and Brian Carroll talking about the topic.

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How to Write a Press Release [Free Template]

Hubspot

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. Ten years ago, the newspaper was a ritual in people’s daily lives.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What do you think?

PR 161