markempa

SEPTEMBER 30, 2006

Heres what Todd says about it: "Here is the final installment to our podcast series on marketing and selling to big companies. Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded. We again have Jill Konrath and Brian Carroll talking about the topic.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. Those long-tail stats are real eye-openers. Those long-tail stats are real eye-openers. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. &# Yes, social media applies to B2B.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. Most of us don't look in our GA stats daily either way. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

MARCH 23, 2010

[link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] davinabrewer Jay, the stats on first time visitors are interesting.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. So I think there's a bit of relevance to tracking those stats. What do you think?

PR 161

PR Social Media Paid Content Media 161

Optinmonster

FEBRUARY 27, 2024

The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. The pitch deck design software company considers Reddit a key driver of growth. Growth Hacking Tools for Retaining Customers Customer churn is an inevitable metric for most companies.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Webbiquity

JULY 26, 2010

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). Post on Google Buzz. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Outgrow

JUNE 10, 2021

This is the most common and the most important email campaign shared by companies. It is an easy way to establish a conversation with anybody who may have signed up for your services or subscribed to the company’s newsletters. Important Email Campaigns for Ecommerce. New Customer Email Campaign. Read about that in our blog here.

eCommerce 98

eCommerce Email Marketing Outgrow Planning 98

Convince & Convert

SEPTEMBER 21, 2010

co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? link] Aaron Lee Thanks for sharing this great blog post Jay, I’ll try to play around with the title and coming up with titles like “Is Your Company More Interesting Than My Wife?&# but question is. Really enjoyed being on the panel with you.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MAY 20, 2010

The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How much buzz do I have vs. competition/trend? • Social Media Facts and Stats.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Single Grain

OCTOBER 25, 2022

This customer’s post of their favorite Starbucks drink is a perfect example: Consider these stats : 85% of consumers find UGC more influential than content from brands. But keep in mind that this also puts a ton of pressure on companies to truly deliver outstanding products and services! The Case Study. The Case Study.

User-Generated Content 94

User-Generated Content Paid Content Marketing & Strategy Generation 94

Single Grain

OCTOBER 11, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Consider these experiential marketing stats : 91% of consumers say they have more positive feelings about brands after attending events and experiences. Get A Free Consultation.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Analytics For basic stats tracking, this app is better and faster than Google Analytics on the computer. WordPress The WordPress iPhone app is slick.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 4, 2010

Ultimately, this will make for stronger companies. Social media just makes it easier for companies to do the listening, learning & recognizing issues that might be out there that never really arose in the office when the product or service was created. Too bad to see that a company that already understood the issue ignores it now.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. It’s time to start thinking about social media the same way.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Webbiquity

MARCH 31, 2010

Which segments generate the most social media buzz? Companies with the highest level of social media activity increased revenue by 18 percent in the last 12 months, while companies that were the least active saw a 6 percent drop in sales. Fortune 500 Companies Fall Flat On Millions Paid For Keywords. Kevin Stirtz.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Online Marketing Institute

OCTOBER 31, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Analytics For basic stats tracking, this app is better and faster than Google Analytics on the computer. Disclaimer: I tweet and blog for the company. Type any domain and scan the site.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. This will provide companies with an holistic view of their customer relationships and each customer’s communication modality preferences. to be larger than email by 2012 doesn’t hurt, either.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. And that’s the problem.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160