Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

illumin

JUNE 7, 2019

While some brands chose to play it safe, the most buzz was circling around those that took creative risks. Brands can give back by partnering with non-profit organizations, setting up charity donations through purchases, and seeking feedback from the LGBTQ+ community within their own walls on how to better internal company culture.

Peer-to-peer 69

Peer-to-peer Ad Building Advertising Agencies Mobile Advertising 69

Parse.ly

JULY 7, 2022

It helps you see when an article is taking off and when there’s buzz around your stories. What’s creating the most buzz on social media? . Both types of analysis are essential for success for media companies. Engaging with your readers builds deeper relationships with them and increases their loyalty.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Walker Sands

APRIL 17, 2023

As a result, reporters’ and editors’ inboxes are filled with AI-related pitches, making it extremely difficult for emerging AI companies — and really, any company that wants to use AI in their business — to gain earned media coverage for their solutions. Any inefficiencies in these steps results in a missed opportunity.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Integrated B2B

DECEMBER 20, 2016

That’s why we’ve decided to write a series of blogs, briefly looking at a few of the more bewildering buzz-words and setting the record straight with regards to what they actually mean. In our next post, we’ll be following up with a second widely used buzz-word for our series: advocacy marketing. What is account-based marketing?

Account Based Marketing 40

Account Based Marketing Buzz ABM Marketing & Strategy 40

ANNUITAS

OCTOBER 21, 2014

Business today is all about relationships. Marketing has evolved and offers many solutions to help us deliver facts and figures to our buyers, but it still can’t deliver those personal relationships. The former buzz phrase of keep your customers happy is really the lifeblood of business today. Customers can easily walk away.

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

SmartBug Media

JUNE 28, 2023

Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. It's an important factor in any business’s success because it reflects the trustworthiness and reliability of the company.

PR 98

PR Branding Brand Identity Loyalty 98

Zoominfo

APRIL 21, 2020

Large companies have constant staffing needs, and you have the staff. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. Thousands of recruiters are out there, zeroing in on the same top professionals and the same growing companies.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Webbiquity

MARCH 10, 2020

Every romantic relationship expert knows that the early stages are like thin ice. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. For creating quick buzz around something, few incentives can match the appeal of free stuff! Explainer Videos.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Martech

JANUARY 23, 2024

The company has sold upwards of 250 million books over the last two decades. The company uses proprietary in-house automation technology, as well as Keep Book, a technology used by its processing centers to process approximately 200,000 books per day. The social buzz is helped by branding and packaging.

Loyalty 109

Loyalty eCommerce Buzz Paid Search Agency 109

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. That being said, I’m not going to say whether or not that’s the best thing for companies. There’s still a lot for AI to improve upon. Get MarTech!

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Trade Press Services

MAY 6, 2024

When a company exhibits at a trade show , it creates opportunities to build new connections and reinforce existing relationships. That’s why pre-show marketing is essential to creating a buzz around the show and your participation in it. The goal of post-show communication is to develop a relationship and demonstrate your value.

Trade Show 56

Trade Show Marketing Management Planning B2B Thought Leadership 56

Marketing Insider Group

OCTOBER 19, 2020

In turn, it helped them navigate their relationships and how we connect with others. “By We’re all distracted by what’s going on around us—our phone buzzing, the 129 emails in our inbox, our friend’s updates on Facebook or Snapchat.”. The goal was to get participants to recognize the different parts of themselves.

Work Management 310

Work Management Buzz Marketing Management Marketing Report 310

Tomorrow People

DECEMBER 2, 2020

Product marketing has gained prominence, especially in B2B tech and software-as-a-service (SaaS) companies, in response to a real and pressing need. Companies were developing ever more sophisticated offerings and ramping up their product development. Product marketing supports the Product-Customer relationship. Buyer personas.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Only B2B

FEBRUARY 12, 2023

To maintain your sales funnel and boost ROI for your company, outsourcing lead generation and appointment-setting efforts is crucial. Outsourcing appointment generation is a service offered by third-party companies that specialize in booking appointments for businesses.

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

ClearVoice

OCTOBER 9, 2018

You are only ever one screw-up away from blowing your relationship with local media. Rules for a regional PR to live by: 'You are only ever one screw-up away from blowing your relationship with local media. What things matter to you at your company? We also surveyed company leadership. And again, this made the news.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Marketing Insider Group

APRIL 28, 2020

And more importantly, will they remember how your company acted during this time? Social media networks are buzzing, YouTube views are up, and people are looking for content to comfort and uplift them, provide important information about health and finances, to learn something new, as a distraction, and as entertainment.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy.

Branding 126

Branding Brand Identity Word of Mouth Social Media 126

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Forrester’s customer life cycle framework for social media, comprising seven stages, emphasizes the cyclical and non-linear nature of customer-brand relationships.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Martech

NOVEMBER 15, 2023

With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. Social media is on the rise, especially for product discovery, so it should be part of this years’ strategy,” said Fernando Angulo, senior market research manager at online research company Semrush.

Act-On 119

Act-On Trends Paid Search Agency eCommerce 119

SocialPilot

JANUARY 31, 2024

Influencer marketing is a relationship-demanding approach that is not just restricted to consumer-based brands, but it’s achieving huge success in the B2B domain. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. billion by 2028.

Case Study 88

Case Study Case Studies Work Management Studies 88

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

NuSpark Consulting

FEBRUARY 24, 2018

It begins with the initial prospect interest and underpins lead generation, nurturing and sales fulfilment, taking the prospect through the entire funnel into a customer relationship. The goal of demand generation is to develop and nurture key prospect and customer relationships over the long term. Finding Intersectionality.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Salesforce Marketing Cloud

FEBRUARY 9, 2023

With nearly half of customers citing poor service experiences as the main reason they switched brands last year, the pressure is on for companies to find a better way forward. Recently, there has been a lot of buzz around ChatGPT, a generative artificial intelligence (AI) model developed by OpenAI.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

SmartBug Media

APRIL 23, 2024

Interactive Trade Show Booth Ideas From live product demonstrations that allow visitors to see your offering in action to interactive games that cleverly incorporate your product's unique features, every interaction is an opportunity to deepen the relationship between your brand and its potential customers.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Tony Zambito

MARCH 6, 2017

A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. B2B companies may have to come to grips with the fact they are living in their own digital information bubble. Insights Focused on The Future.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Oktopost

JULY 2, 2020

With so much information at our fingertips, why not use it to spark interactive social relationships and gain insight from customers? There’s a lot of buzz around social selling and for good reason. A lack of focus at any point in a customer experience can hurt companies in more ways than one. Key Take-Aways from Matt Zili.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. We don’t always come out on top—failure is inevitable.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Adobe Experience Cloud Blog

FEBRUARY 23, 2011

Hoovers’ blog is B2B Buzz , a community of business information experts. Because what is learned from that community – through the sharing of ideas and consumption of feedback – not only helps the way the company does business, but can improve the product they sell to the marketplace. Read below for a quick summary.

Buzz 48

Buzz B2B Marketing B2B Marketo 48

Choozle

AUGUST 26, 2021

But it has come to mind several times as we continue to navigate through the pandemic and try to figure out how our company will work moving forward. Two days ago, we had a bustling full house — meeting rooms were full, team lunches were had together, and there was a constant buzz of conversation and collaboration.

Buzz 110

Buzz Work Management Fulfillment Touchpoints 110

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? And with marketing tools and social media management tools , connecting with similar companies is much easier. Building relationships with other businesses. Be cautious when building relationships.

Promotion 72

Promotion Cross-Selling Bundling Advertising Agencies 72

Marketing Insider Group

MAY 18, 2020

Thought leadership can span across almost any industry, and companies big and small. Building the relationship involves trust and respect. In the Thought Leadership research report, marketers said thought leadership improved website traffic, lead generation, media mentions, email subscribers, customer relationships, and backlinks.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Animalz blog

MARCH 21, 2024

Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. In the old days, you could get away with focusing solely on visitors coming from search and ignoring direct audience relationships. So, what’s the alternative?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Prizes can also be sponsor branded items.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Customer Experience Matrix

DECEMBER 18, 2006

Sunday’s The New York Times had a long article on buzz measurement vendor Nielsen BuzzMetrics ( www.nielsenbuzzmetrics.com ) (“Brands For the Chattering Masses”, Sunday Business , December 17, 2006, page 1). Customer Experience Management is a vastly broader concept, involving all aspects of a company's operations.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. We don’t always come out on top—failure is inevitable.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Stevens & Tate

MAY 13, 2022

Most companies will have a brand marketing strategy. Brand advocates are dedicated fans whom the company should build closer relationships with. Influencers and advocates are the ones spreading information about your company through word of mouth. A great way to use a strategy is to work with the community and advocacy.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93