Biznology

MARCH 3, 2022

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. Conversational Video.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 198

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

MAY 24, 2022

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Furthermore, 93% of B2B buyers say that video is important to them when it comes to building trust in a brand.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Spending 110

Spending Paid Search Agency Top of Funnel Cable 110

Biznology

MAY 26, 2021

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Tiresome or not, online meetings are videos. The How-to Video. Everyone has been buying more stuff online and viewing product demos to see how things work.

Video Marketing 197

Video Marketing Storytelling Planning Social Media 197

Martech

JANUARY 5, 2022

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising.

Buy 91

Buy Paid Search Agency Ads Best Practices 91

Zoominfo

DECEMBER 22, 2021

In this short video, our product content lead, Emily Dumas, covers new features and optimizations for ZoomInfo for Sales, Engage, and Recruiter. Watch the video below, and read on for a summary of these updates. We’ve introduced a new feature called Buying Committee to our ZoomInfo for Sales platform.

Zoominfo 130

Zoominfo Template Buy Work Management 130

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. eBooks and Downloadable Written Material.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

SmartBrief - Marketing

FEBRUARY 27, 2024

While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16

Video Marketing 81

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 81

Vidyard

SEPTEMBER 23, 2021

You want to start making videos. Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. Each video creator is different, and they have different video equipment needs. Please—before you run out and buy anything—read this whole guide. Example Video Production Teams 2.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Webbiquity

NOVEMBER 12, 2018

This ebook organizes more than 750 tools across 47 categories (such as visual content design, video editing, social media monitoring and management, all-in-one SEO tools , marketing automation, and web analytics) into a logical cycle of content planning, production, promotion, and measurement—which feeds back into planning.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Sharpspring

JUNE 15, 2022

Working to shorten your customers’ buying journeys is the first step to take. What is a buying journey? A buying journey is all the actions a site visitor takes prior to finally making a purchase. A buying journey may take a couple of minutes or a few months. Why does a buying journey need shortening?

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Biznology

MARCH 9, 2021

The explosive growth of volume and variety in video for sales communication brought on by the pandemic last year is not slowing down. In fact, among marketers recently surveyed by UK video producer Wyzowl, most (67%) who were not using video last year, plan to start using it this year. Social Media Video. Live Video.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Sharpspring

NOVEMBER 17, 2021

Videos are becoming major marketing assets. This is why understanding video SEO is so helpful to modern marketers. Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. Which videos to create? Step 2: Create Your Video.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Navigate the Channel

JANUARY 23, 2024

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2023 , is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over year.

Cost 65

Cost Video Marketing Ads FAQ 65

Optinmonster

AUGUST 2, 2023

Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Their latest findings indicate that video marketing is thriving and delivering better outcomes for marketers than ever before.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Webbiquity

JANUARY 25, 2018

Since there’s no crystal ball capable of divining a buyer’s mind, the only thing left to do is to take a step back and try to understand that which drives the buying decision in the people you’re selling to. B2B customers don’t fly solo when making buying decisions. Trade show buyers tend to come prepared.

Trade Show 208

Trade Show Buy B2B Work Management 208

SmartBug Media

MAY 6, 2021

In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy. Video Marketing Strategy #1: Demo Requests.

Video Marketing 132

Video Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 132

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

NOVEMBER 29, 2021

did TikTok really make me buy it?). knowledge of the brand) makes them more likely to buy on social. But what type of social content actually captures consumers’ interest when they’re inclined to buy? We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e.,

Buy 142

Buy Branding Brand Identity eCommerce 142

LeanData

NOVEMBER 22, 2022

So here’s a better approach: map out a digital-first buying journey supported by a connected RevTech stack. Personalization done right moves the digital buying experience forward, anticipating the next step while allowing buyers to map their own journey. This content could be email, digital ads, or even custom video content.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Biznology

JUNE 4, 2018

The need for mid- and late-funnel video for sales enablement. In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 130

B2B Marketing Search Marketing B2B Google 130

Aberdeen

APRIL 20, 2020

Part 1 of Aberdeen’s Video Conferencing blog series examined several videoconferencing software platforms. The post To Buy or Not to Buy: Zooming Into an Uncertain World appeared first on Aberdeen. Co-Author: Benjamin Cavicchi is a Senior Data Analyst with Aberdeen.

Buy 86

Buy Comparison Correlation Software 86

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Cost Per Thousand 98

Cost Per Thousand Advertisements Advertising Video Marketing 98

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. But having high-quality videos doesn’t have to be a challenge. Video editing tools.

Budget Programs 121

Budget Programs Video Marketing Tools Marketing & Strategy 121

MindFire

OCTOBER 7, 2021

The invitation-only session was lively and educational, and now available to you as a video and podcast! – Buy Back and Year End Promotions appeared first on MindFire, Inc. – Buy Back and Year End Promotions appeared first on MindFire, Inc. Coming soon… The post The Best Postcards Mastermind.

Promotion 96

Promotion Buy Best Practices Education 96

Porch Group Media

JULY 7, 2021

The digital era has changed almost every aspect of our lives, including the way we buy homes. Fortunately for new movers, it’s never been easier than it is today to search for and buy a home online. During the peak of the coronavirus pandemic, Redfin saw a 494% increase in requests for video home tours. Source: Redfin.

Buy 95

Buy Process First-Mover Advantage Internet Marketing 95

Biznology

DECEMBER 6, 2019

It’s a problem because, according to Gartner research , when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor. Video to the rescue. Video is the best way to explain — at a high level — how something works. Touting customer benefits can increase confusion.

Differentiation 151

Differentiation Video Marketing Gartner Vendors 151

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. With the rise of the “selfie” style video , the marketing playing field is open to influencers, entrepreneurs and more.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Benchmark Email

FEBRUARY 23, 2023

Video has been one of the fastest-growing marketing trends in recent years. The number of people who watched digital videos increased by 3.2% Small business owners can use video as a marketing tool to effectively reach their target audience. million in 2020.

Small Business Marketing 105

Small Business Marketing Trends Video Marketing Business 105

Stevens & Tate

FEBRUARY 18, 2022

Nobody is going to share a video or a blog post that is purely informational. From their iconic “I’d like to buy the world a coke“ to their “open happiness” tagline, Coca-Cola is a great example of this type of marketing. However, they will share something they find funny or uplifting. It makes it easier to increase brand awareness.

Advertisements 132

Advertisements Advertising Buy Branding 132

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? Have you planned ways that those or complementary videos can actually help convert and even retain your customers?

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138