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Seven Ways to Increase Your Brand Influence

Webbiquity

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche. One way to do this is by doubling down on social media marketing.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Updated Privacy-Compliance Requirements 1. Privacy policies must be transparent and instructive. The Regulations illustrate how privacy policies should be a place of actionable instruction and not merely a restating of the text of the law. About the author: Ben Isaacson is a Principal at In-House Privacy.

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How to make your landing page irresistible and drive leads

Liveintent

Highlight value: Consider sprucing up generic CTA copy like “Buy Now” with words that convey the value of clicking that button. Be sure to also follow through on what you’re asking – in other words, if your ad says “buy now,” don’t send the user to a page to fill out a survey. Drive towards one goal.

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Symptoms of B2B selling sickness

Velocity Partners

The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. In this case, the work is talking to prospects before they’re actively in the buying stage.

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B2B Remarketing: How to Generate More Leads and Boost Your ROI

SalesIntel

Unfortunately, by failing to use remarketing for lead generation, they are allowing potential customers to slip through their fingers. This article covers all the necessary information that you need to ensure more leads and higher ROI from your remarketing efforts. Some leads couldn’t become your clientele.

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Best Lead Providers & Lead Generation Tools

PureB2B

How would your business benefit from a constant source of qualified leads? In this article, we’re going to show you the best lead providers and lead generation tools out there today. All of these tools will help you identify contact details for leads, which your sales reps can use to reach out and engage with them.

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Lead Capture Form: A Quick and Painless Guide to Collecting and Nurturing Leads

LeadSquared

But most people that visit your website aren’t quite ready to buy. Without a lead capture form to collect their information, there’s no way for you to continue growing your relationship with them. But, lead collection gives you a way to continue the conversation long after your website visitors leave. How It Works.