How to make your landing page irresistible and drive leads
Liveintent
MARCH 23, 2021
Highlight value: Consider sprucing up generic CTA copy like “Buy Now” with words that convey the value of clicking that button. Be sure to also follow through on what you’re asking – in other words, if your ad says “buy now,” don’t send the user to a page to fill out a survey. Drive towards one goal.
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