Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event.

Lead Scoring 124

Lead Scoring Lead Ranking Top of Funnel Budget Programs 124

Marketing Insider Group

NOVEMBER 27, 2018

Events help you know your customers and potential customers face-to-face. Done well, they’ll move attendees to buy your products and services. ‘ Why Hold Events? People buy from people they know. The post Events That Move Customers to Action appeared first on Marketing Insider Group. Why […].

Word of Mouth 212

Word of Mouth Buy Advertisements Advertising 212

Choozle

FEBRUARY 12, 2021

In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. CTV opportunities for special events. It allows us to tap into multiple pools of inventory and execute campaigns around these types of events at scale.

Buy 67

Buy Cable Advertising Agencies Television marketing 67

Martech

MARCH 10, 2023

Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. This is the first time Best Buy has partnered with a TV streaming platform. It showcases the latest Roku devices available at Best Buy and upcoming original content on The Roku Channel.

Advertising Agencies 93

Advertising Agencies Buy Best Practices Press 93

Zoominfo

DECEMBER 22, 2021

We’ve introduced a new feature called Buying Committee to our ZoomInfo for Sales platform. Buying Committee allows you to quickly find all your deal stakeholders at once, so you can focus on the contacts that matter most. Filter searches to show only contacts that match your custom Buying Committee preferences.

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Zoominfo Template Buy Work Management 130

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

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Trade Show Lead Generation Sales Qualified Leads Generation 191

Customer Experience Matrix

FEBRUARY 3, 2020

Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies. The CDP Institute published its semi-annual Industry Update report today, which you download here for free.

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Buy Work Management Marketing Management Acquisitions 240

Webbiquity

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

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Social Media Promotion Creativity Media 200

B2B Marketing Directions

MAY 28, 2023

There's no doubt that marketing content can influence business buyers at several stages of their buying journey. But can marketing content alone cause a business decision-maker to begin a buying process? A trigger is an event that causes a business person to feel a need or desire to fix a problem or seize an opportunity.

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Trigger Marketing Buy Process B2B Marketing 52

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 73

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 73

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital events platforms (DEP) that could hopefully deliver the value once created at in-person events.

Enterprise Management 93

Enterprise Management Marketing Management Fulfillment Training 93

Heinz Marketing

JULY 31, 2020

What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. The focus on and importance of virtual events is at its strongest in years. The virtual event lifecycle. These are the: Pre-event.

Work Management 112

Work Management Click Rate Marketing Management Tactics 112

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Biznology

OCTOBER 29, 2019

Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying that you need to know about. The arrival of Millennials in business buying positions. Enterprise buying platforms mature. Consider these. Use of ratings and reviews sites in B2B.

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Enterprise Management Work Management Buy Marketing Management 135

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing. Think of your event as a product.

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Enterprise Management Planning Content Marketing Webinar Metrics 59

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. When Event Organizers & Exhibitors work together, everyone wins! Now the important question: have you figured out how your team will actually be capturing contact data at your event? . How do you navigate these events and get your scanner up and running?

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

Webbiquity

JANUARY 25, 2018

Since there’s no crystal ball capable of divining a buyer’s mind, the only thing left to do is to take a step back and try to understand that which drives the buying decision in the people you’re selling to. B2B customers don’t fly solo when making buying decisions. Trade show buyers tend to come prepared.

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Trade Show Buy B2B Work Management 207

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you've seen large-scale event promotions. Free Event Promotion.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

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Linkedin Mobile Marketing Work Management Lock-In 128

Sprout Social

FEBRUARY 7, 2023

Securing C-suite buy-in is essential to getting any new project off the ground. Sprout’s Employee Advocacy reporting tools give you the data needed to quantify your advocacy program , and to connect results to leads, event registrations and more. To communicate your vision in a clear and concise way, you need to lead with numbers.

Stats 93

Stats Buy Budget Programs Sales Qualified Leads 93

ClickDimensions

NOVEMBER 16, 2022

For B2B sales and marketing teams this meant adjusting customer journeys to match the 100% digital-first requirements as in-person meetings, events and more became a thing of the past. . Here are 3 key facts you need to know about changing B2B buying behaviors and how you can use them in your customer strategies. .

Buy 97

Buy B2B Budget Programs B2B Sales 97

Metadata

JANUARY 31, 2024

The global direct business event industry lost $1.9 trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. According to Bizzabo, 98% of event organizers planned to host at least one in-person event in 2023 , while 85% planned to host at least three.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

B2B Marketing Directions

OCTOBER 18, 2020

Marketers have been striving to understand how people make buying decisions for decades. In fact, the earliest formal description of the buying process - Elmo Lewis' famous AIDA model - is now more than 100 years old. I'll describe Google's model of the buying process in this post, and I'll discuss the heuristics in a future post.

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Buy Process Google AIDA 84

LeanData

NOVEMBER 9, 2023

Securing meetings at events is no big secret. The post How BookIt for Forms Helped Schedule 223 Meetings at Two Events appeared first on LeanData. There’s simply a better way and we’re going to show you how.

Buy 59

Buy Software Automation 59

Aberdeen

APRIL 20, 2020

The stock value quickly adjusted to these events, and Aberdeen Behavioral Technographics shows further evidence of this (Figure 2). The post To Buy or Not to Buy: Zooming Into an Uncertain World appeared first on Aberdeen. Zoom users were becoming increasingly concerned about its security issues on Sunday, March 29 th.

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Buy Comparison Correlation Software 86

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. The type of event or conference, and the goals you have are critical factors.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

SpotMe Blog

NOVEMBER 3, 2022

Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on. Request it now. #1 1 Leverage remote production. What does that mean?

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Marketing Insider Group

DECEMBER 10, 2019

Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. Otherwise, the marquee event at your conference will likely devolve into a yawnfest. Consider the Theme of Your Event. Understand Your Audience. Never settle.

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Conference Best Practices Digital Transformation Paid Search Agency 200

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Different scenarios will of course see a different buying process, but a recent survey of 118 B2B buyers by Circle Research reveals that there are similarities in the buying process across many B2B markets.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Industrial buying behavior has changed dramatically with the rise of countless online platforms in recent decades. They also created a distributor event and sales collateral for distributors to use in the field.

Case Studies 78

Case Studies Case Study Studies Buy 78

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I think the other dynamic is that you’ve got a new generation of buyers who don’t buy like previous generations — on the B2C or B2B level — and they have budget. .

Account Based Marketing 72

Account Based Marketing Buy Process Marketing Automation Services 72

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

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Inbound Marketing Tips Planning Paid Search Agency 99