KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Know Your Audiences.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . How to Write an SEO Content Brief.

SEO 111

SEO FAQ Content Work Management 111

Anyword

DECEMBER 1, 2021

Not all business writing is the same. In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing?

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Ranking 98

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Because writing effective industrial blogs requires a unique set of skills and strategies. Because writing effective industrial blogs requires a unique set of skills and strategies. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Clearly customers bring a healthy level of skepticism to branded content. How Vendors Can Address the B2B Buying Disconnect: Transparency & Resources.

Buy 172

Buy B2B Vendors Transparency 172

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. What Is Content Saturation?

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. B2B Buying Isn’t Linear.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing? They’re skeptics at heart.

Course 332

Course Content Marketing Planning Best Practices 332

Scoop.it

AUGUST 2, 2022

Beautiful imagery and video content might be useful, but there is a reason why content is king. 2022 is already changing the way marketers and creators utilize content for their websites. Let’s take a look at some of the top rules for planning and writing content on your website. How has this changed?

Rules 64

Rules Planning Content Correlation 64

ANNUITAS

FEBRUARY 13, 2024

There is no question that conventional wisdom — and an overall trend for the last few years — has leaned towards less ‘content gates’ in GTM programs – i.e., offering more content un-gated. How did we get so burned out on content gates? These trends are breathing new life into content gates.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Ranking 288

SocialPilot

MARCH 8, 2024

What are their buying patterns? What kind of content is working for them? How to Write a Client-winning Social Media Proposal? You can write “ Social media proposal for ( Client name ) ” and add the client logo to give a personalized feeling. What is their job profile? Income range? Where do they reside? What’s next?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Martech

JANUARY 30, 2023

And it’s not just me who is buying in. Turns out that good AI chat is as much a conundrum to the marketing world as it is to the education world where teachers need to determine if students are writing their own papers. Create thought leadership content (provides some good ideas and direction).

Marketing AI 109

Marketing AI Blast Campaigns Copywriting Lead Ranking 109

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. I just write my own.”. The Local Mainstay.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 262

Zoominfo

MAY 9, 2022

If you’re writing emails and sending them manually, your ability to execute on that workflow is limited by the amount of people you have working on your team,” says Michael Maimone, head of sales for Chorus, Chat, and Engage at ZoomInfo. The biggest hurdle that people face is content,” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Have a seat.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

Writing on the Web

NOVEMBER 25, 2015

Are you writing stories with feeling on your business blog? As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers. So, how do you remain professional, and still write with emotion ? I wonder how many of you think about negative things to write about. Emotional Writing.

Content 100

Content Blogger Positioning Business Blogging 100

BOP Design

FEBRUARY 22, 2022

A typical persona should identify the individual’s role, industry, goals, pain points, demographics, and anything else that is key to understanding their motivation to buy (or not buy) your product. The idea is to truly know each of your target buyers in-depth so you can craft content that appeals specifically to them.

Buyer Personas 109

Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

Writing on the Web

JULY 23, 2014

If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. If you’re interested, go to Content for Coaches Summer Sale, here.

Marketing Management 100

Marketing Management Service Newsletter Content 100

ClearVoice

DECEMBER 18, 2023

What is a content brief? A content brief is a guide you create for your freelance team to ensure that your outsourced content is on-brand and resonates with your target audience, just like you’d created it yourself in-house. Why is a content brief important? Why else is a content brief important?

Content 88

Content Work Management Bandwidth Marketing Management 88

Valasys

DECEMBER 5, 2022

Search engine optimization and content writing cannot exist without each other because the content is the thing to which SEO techniques are applied. SEO content writing is a lot trickier than normal writing. Because our main goal is getting traffic and sales from the content. Why do you need to do it?

Traffic 52

Traffic Optimization SEO SERP 52

ClearVoice

APRIL 27, 2022

It’s one thing to have the idea or goal to write a book, but to actually execute that concept requires an entirely different level of discipline. Write an ebook, with these 10 steps by @AltimeseNichole. Write an ebook, with these 10 steps by @AltimeseNichole. ContentMarketing | #Ebooks | #Writing Click To Tweet.

Copyright 97

Copyright Business Amazon Distribution 97

Optinmonster

JULY 16, 2021

Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. How to write a promotional email. Promotional emails also build engagement by giving people an incentive to engage with your content.

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Contently

MARCH 30, 2023

Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. The problem isn’t (usually) the writing. As a result, they produce a lot of general and generic content for SEO that doesn’t move the needle. It’s that many, many organizations take a cynical approach to SEO.

SEO 144

SEO SERP Content Keywords 144

seo.co

FEBRUARY 22, 2021

If you’re going to make the effort to create excellent content, you need to write for SEO purposes to make sure people can find your content through search engines. Writing for SEO doesn’t mean complicated technical maneuvering, but it does involve a little forethought and research. What does it mean to write for SEO?

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Your pipeline might slow down but don’t discourage prospects on the fence by going silent when they need your content the most.

Terms and Conditions 124

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 124

ClearVoice

FEBRUARY 8, 2020

You have a piece of content that’s absolutely brilliant, yet you’re still unsure of how to write the perfect headline. Before you become completely overwhelmed, stop to think about why headlines are so important for your content and how you intend to inspire people to stop and read instead of continuing to scroll on by!

Paid Search Agency 127

Paid Search Agency Advertising Agencies Act-On Advertising Mediums 127