Smashmouth Marketing

DECEMBER 17, 2021

They’re searching for answers, reading content, and comparing options online. Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Highlights From This Episode: What is intent data.

Intent Data 185

Intent Data Lead Scoring Lead Ranking Intent 185

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Most prospects begin their buying journey (or at least preliminary research) because of a business-related issue they would like to be solved.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

The Point

JULY 27, 2021

Who are known contacts in the buying groups and are they engaged? Are there intent signals that the account is a high-propensity opportunity? What content topics have account contacts engaged with recently, and how is that content classified in terms of buying stage (early, mid, late)?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Most prospects begin their buying journey (or at least preliminary research) because of a business-related issue they would like to be solved.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Only B2B

FEBRUARY 28, 2024

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. However, drawing the right signal amidst complex data patterns is challenging. Let’s simplify complex intent data patterns: Economic slowdown jitters? Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Content4Demand

JULY 13, 2021

Content4Demand assembled an expert panel of thought leaders and power users in the intent data arena to delve into intent-based marketing in our session at the Buyer Insights & Intelligence webinar series hosted by Demand Gen Report. Third-party data is the most widely utilized pool of intent data to date.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Exhibitors started being able to buy stage time.

Trade Show 70

Trade Show Marketing Budget Creation Marketing Budget Buy 70

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Focus on Data Privacy.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Only B2B

FEBRUARY 21, 2024

By analyzing factors like: Time of day Location Past interactions Even emotional sentiment B2B intent data paints a rich contextual picture. Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Tracking Online Buyer Behavior and Signals The online world provides a wealth of data about buyer behavior.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Inbox Insight

DECEMBER 8, 2023

It has gained traction among B2B marketers for its ability to provide more insight into their target accounts – allowing for personalized messaging and content that addresses the most pressing pain points. Paired with intent data, ABM is a force to be reckoned with.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent.

Top of Funnel 110

Top of Funnel Activities Intent Signal Advertising Channels 110

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Martech

DECEMBER 14, 2021

They are also experiencing a more complex buying journey , increasing touchpoints and larger buying committees. This includes refocusing top-of-the-funnel efforts like content syndication to be more buyer-driven and effective. Use buyer and intent signals to your advantage. Block bad lead data. The solution?

Ideal Customer Profiles 107

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 107

Tony Zambito

MAY 17, 2021

ABM has been a content-driven program found highly desirable for B2B marketing departments. We need to get more content in front of our target accounts. The idea of buying teams or buying committees will be completely altered. They can make an impact as some statistics do show. Get more responses if you will.”.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Martech

DECEMBER 19, 2022

Together, we can capture a snapshot of intent’s current state, understand the challenges and opportunities and preview what should be on the menu going forward. What is the number one value proposition of intent in today’s GTM efforts? Marketing is playing a larger, more proactive role in the buying-selling process.

Intent Data 114

Intent Data Intent Marketing Analytics Tools Intent Signal 114

Oktopost

JANUARY 25, 2024

While brand accounts and handles are essential for deploying programs, the real power lies in amplifying messages and content through the people who make up your organization–employees, customers, and partners. The key is to tailor this content to specific audiences within a unified campaign.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process. The average B2B buying cycle is considerably longer than that of B2C transactions. Develop high-quality content that answers your prospects’ big questions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Overnight, B2B buying changed forever, and there’s no going back.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. A Compass for Your Content Strategy. A Compass for Your Content Strategy.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Heinz Marketing

APRIL 5, 2023

They provide a deeper understanding of your target audience’s role within the buying committee and the company. Having a defined buying committee helps map out the ideal people to target, to get in front of, and those that they are going to need approval from. Do you know what kind of content or channels they interact with?

Ideal Customer Profiles 102

Ideal Customer Profiles Intent Signal Work Management Verticals 102

SalesIntel

MARCH 14, 2024

Enhanced Lead Qualification: Understanding the technology stack, organizational characteristics, and buying intent of prospects allows sales teams to prioritize leads more effectively. Sales conversions can be optimized by focusing efforts on high-potential leads that match ideal customer profiles and exhibit strong buying signals.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Tony Zambito

MAY 21, 2021

A November 2020 Trust Radius research report on the B2B Buying Disconnect points to buyers increasing the amount of research they do, searching online more, seeking more review content, and looking for more sources. And yes, giving less attention to content that fails to connect. We will not see a return to an old reality.

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Zoominfo

MAY 27, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? That’d be something.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

DemandBase

AUGUST 14, 2019

This allows you to see what types of intent that account is showing and the content they are consuming. To put this into context, for me as a marketer at Demandbase, I want to know what accounts are researching ABM-related topics and see what content they are consuming that is related to ABM. So what happens next?

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SalesIntel

JULY 10, 2023

In this blog, we will explore how intent data can be effectively utilized in the full sales funnel, empowering marketing, sales, and RevOps teams to reach ideal clients already in the buying process. The biggest benefit of intent data is always knowing what message to share with which audience.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Strategic-IC

OCTOBER 16, 2018

While these methods may be reaching larger audiences, in many cases those audiences aren’t relevant, aren’t interested, and certainly aren’t showing any intent to buy. How Does Behavioural Intent Data Tie Into Inbound and Account-Based Marketing? from 10% to 35%), and cut time and effort by a huge 66%.

Intent 67

Intent Buy Account Based Marketing Work Management 67

Only B2B

JULY 13, 2023

Intent Data: A Game-Changer for B2B Event Marketing Understanding Intent Data: Intent data refers to the valuable information collected about individuals’ or companies’ behavior and actions, indicating their buying intent.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. For years, we assumed that content consumption was directly connected to investment.

Demand 52

Demand B2B Webinar Metrics Intent 52

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52