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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

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The Secrets to Virtual Selling for Financial Services

Vidyard

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2022

Webbiquity

Black Friday and Cyber Monday 2022 promotions make this an excellent time to take stock of your business software toolbox. For a lower cost than most other services, Backblaze backs up all of your files, regardless of size, and provides a private encryption key. Have the tools in your marketing technology matrix kept up? Data Backup.

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How to Optimise your Business Website for Google Searches

Valasys

Every business needs a website, which is a portal to the digital world and one important aspect is online visibility; take Google as an example, the number one search engine that millions of consumers use to source products and services.

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How to write effective business emails?

Valasys

Welcome to beginners, looking for a method of writing an effective business email. Writing a business email means you are preparing a professional proposal. Paraphrasers have made it easier to prepare a captivating email body for business emails. What is a Business Email & What is Its Purpose? Paraphrasingtool.ai

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How Marketing Agency Services Have Evolved: Two Perspectives from Brandpoint Experts

Brandpoint

Read ahead to learn more about their points of view on agency services and how they believe agencies can best serve their clients now and in the future. Looking back, it seems like we could have saved time and money if our agencies would have been integrated or offered more than the one service. For the better!)

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

According to a recent study, businesses that leverage customer data outperform their peers by 85% in sales growth. A marketing database allows businesses to target the right people with the right message at the right time, significantly increasing the effectiveness of marketing campaigns. That’s huge!