Optinmonster

OCTOBER 17, 2023

We’ll also share how your business can use qualitative data to better appeal to your customers. For instance, we’ll say that your business wants to conduct research to improve your website. This approach is helpful when you have no working theory for why consumers behave in a certain way. The next step is to analyze your data.

Research 101

Research Case Studies Case Study Skype 101

Biznology

JANUARY 6, 2017

Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence. Know everything about your business.

Peer-to-peer 192

Peer-to-peer Customer Satisfaction Tips Business 192

Content4Demand

OCTOBER 13, 2020

PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. Hundreds of millions of people around the world use a 33-year-old application for their public business face, as well internal communication and training. How to Use Ceros for Presentations. Think about it.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Only B2B

JANUARY 9, 2023

Because of these crucial elements, account-based marketing presents a fantastic opportunity. You could organise a webinar just for marketing custom kayak businesses. Lack of communication between the sales and marketing teams is one of the main problems that many businesses encounter. Live Events. Boosting Engagement.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. If your marketing and sales teams are disjointed, you could convey mismatched messaging and confuse potential customers, losing their trust and business forever.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Each of our business lines needs different things.”

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. If you’re wondering, ‘how can I add my business on Google?’, Create a Google My Business (GMB) Listing.

Google 326

Google Mobile Advertising Business Work Management 326

Scoop.it

SEPTEMBER 2, 2021

In this digital realm, various efficient and effective ways to generate qualified business leads are available, such as social media, pay-per-click advertising, customer referrals, search engine optimization, and so on. In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Webbiquity

OCTOBER 25, 2021

A careful mix of online and print marketing is ideal to get your business in front of the right people. Placing posters in high-traffic areas where corporate professionals will see them, like in airports and on travel routes, can help boost your visibility. Image credit: Helloprint.co.uk. Reinforce your marketing efforts.

Creativity 284

Creativity Business Banner Ads Banners 284

Scoop.it

JUNE 15, 2021

But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Wondering how presentations can help you achieve your content marketing goals? Let’s dig out deeper! Share it Everywhere.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Webbiquity

JULY 26, 2022

Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Guest post by Dylan Berger.

Startups 253

Startups B2B Business Budget Programs 253

Marketing Insider Group

AUGUST 2, 2021

Was your business prepared? Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals. Before we really dive in, let’s address what exactly it means to set a good business or marketing goal.

Planning 359

Planning Work Management Marketing Management Allocation 359

Webbiquity

JANUARY 14, 2021

Communicators today have a multitude of options to convey their messages, allowing them to address business concerns in real time. This change has helped companies save time and money, interact on a larger scale with the market, and enjoy real-time feedback. One of the principal concerns for businesses today is secure communication.

Marketing AI 263

Marketing AI Skype Work Management Business 263

BenchmarkONE

NOVEMBER 18, 2021

Whether customer service is your responsibility as the business owner or you have a team of ten, your small business has a duty to perform to a standard that your customers can appreciate. . Excellent customer service can make or break a small business, especially in our increasingly competitive global economy. Language Skills

Small Business Marketing 95

Small Business Marketing Work Management Marketing Automation Services Marketing Management 95

Martech

NOVEMBER 28, 2023

It’s a cornerstone strategy for businesses aiming to forge deeper connections with their audiences. In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. And, these days, that’s what it takes for businesses to win — and keep — loyal customers. In your inbox.

Marketing AI 111

Marketing AI Paid Search Agency Loyalty eCommerce 111

Litmus

OCTOBER 5, 2022

We get to work with colleges, universities, non-profits, and associations—where we get to help these teams make a difference in the world through what we do. And in the verticals where my team operates, we get to apply all of those things to help organizations who are trying to make a positive difference in the world.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Heinz Marketing

DECEMBER 26, 2023

These insights serve as guiding beacons toward effective strategies that not only navigate the present but also paint a picture of the potential future. Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses.

Business 112

Business Analysis Work Management Forecasting 112

Biznology

MARCH 17, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. The year was 2014. The outbreak was Ebola.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

ClearVoice

FEBRUARY 6, 2021

We’re here to help you choose the most appropriate content types to fulfill your content strategy. What is a presentation? Why should you think of presentations as content? A general guide to presentation length: Short Form (5 content slides). Popular use cases for presentations…. The long and short of it.

Fulfillment 52

Fulfillment Creativity High Quality Lead Examples 52

Outbound Engine

AUGUST 6, 2020

HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. With all these eyes consuming content on social platforms, it’s important to be present and take advantage of the tools at your disposal. Small business events.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

Liveintent

OCTOBER 21, 2020

But that has not stopped us from being present, fostering personal and professional growth, and giving back to the community. Be social, be kind, be present, be honest with colleagues if you are not in the best space (physically or mentally) to focus. Abby Hamilton SVP, People Development.

Webinar Metrics 71

Webinar Metrics Advertising Agencies Communities Conference 71

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Only B2B

APRIL 17, 2024

In nutshell, it’s all about saving your time, optimizing the resources and making your business quite easy and manageable. Focus on Closing: Imagine your sales team spending less time scheduling meetings and more time crafting compelling presentations and building relationships with qualified leads.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Moz

MARCH 29, 2020

Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer.

Tips 85

Tips Business Enterprise Management Work Management 85

Fount Media

JULY 14, 2022

As the business world becomes increasingly complex, the need for tools to help managers make sense of all the data and information available has never been greater. AI tools are designed to collect, store, analyze and present data to help businesses make better decisions.

Promotion 52

Promotion Tools B2B Business 52

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Conversica

APRIL 28, 2021

From the personal virtual assistants that we use to play music and control our homes to professional virtual assistants that help us do our jobs, Conversational AI is everywhere. Tech giant and long-time innovator IBM helped NLP take a step forward with Shoebox, a voice-activated calculator. A Brief History of Conversational AI.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Martech Advisor

APRIL 13, 2020

Faced with the prospect of social distancing and more time at home, people are increasingly turning to the online world to help them feel connected, informed, and entertained. As one might expect, that was also around the same time that ad spend started to pick up in East Asia, as business resumed following the worst of the crisis.

Cost Per Click 131

Cost Per Click Social Marketing CPC Analysis 131

Buffer

DECEMBER 12, 2022

This experience could have easily stopped my business in its tracks, but instead, it challenged me to pivot and ultimately propelled me to new levels of success. I didn’t have time for that at the beginning of the pandemic—I needed to pivot yesterday to keep my business afloat.

Ad Building 91

Ad Building PR Business Multi-Channel 91

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. So, freelancers, why aren’t you using them in your new business efforts ? Case studies are a better way to present.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Contently

APRIL 26, 2020

Think of easily overlooked elements like presentation length, Q&A prep, and more. As companies start to produce more webinars and virtual conferences , I put together a list of essential pointers that’ll help you put on the best show possible. A shorter run time also helps you prioritize the most meaningful information.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177