Martech

DECEMBER 7, 2023

This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life.

Marketing AI 113

Marketing AI Work Management Marketing Management Personalization 113

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time.

Planning 359

Planning Work Management Marketing Management Allocation 359

TrustRadius Marketing

OCTOBER 19, 2022

Accounting companies of all sizes need a robust system that can manage their finances. With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Martech

JANUARY 21, 2022

Let’s say you work in martech for a large, well-known enterprise. Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. How it works.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Vendors 96

TrustRadius Marketing

OCTOBER 21, 2022

Your HR department must work smoothly so you can strengthen your company relationships. The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software?

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. Talk to colleagues or managers who have presented to them. Your Communication Style.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Lead Forensics

APRIL 11, 2024

IP tracking is a very effective way of improving your business efforts. With the use of IP tracking software, you can shed light on your unknown website visitors. That’s a big proportion of website visitors you’re missing out on – but with software from Lead Forensics , this doesn’t have to be the case. Let’s take a closer look.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

JULY 25, 2022

One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Your agents work hard all year! Find out how in our latest State of Service report.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Lead Forensics

APRIL 11, 2024

IP tracking is a very effective way of improving your business efforts. With the use of IP tracking software, you can shed light on your unknown website visitors. That’s a big proportion of website visitors you’re missing out on – but with IP tracking software from Lead Forensics , this doesn’t have to be the case.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Starting with a template provides much needed direction so you can jump right into the work that matters. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 79

Social Media Template Work Management Marketing Management 79

Velocity Partners

NOVEMBER 29, 2023

For complex B2B businesses, one common move is to try and make it easier for customers to buy by simplifying your offering. But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast. So you end up spreading all your services too thin.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Buy 84

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

DivvyHQ

JUNE 24, 2019

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. You think, “Is our content marketing process chaotic or painful enough to justify the cost?”. Like most SMBs, you pour all your energy into your work.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

Only B2B

FEBRUARY 24, 2023

Managing a B2B business is not an easy task. It requires extensive planning, execution, and analysis of various aspects, such as sales, marketing, customer support, finance, and more. While managing all these functions is essential, there are certain activities that matter the most, such as appointment setting.

Work Management 118

Work Management Marketing Management Telemarketing Paid Search Agency 118

Martech

DECEMBER 20, 2021

“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. Davey and his team put together this resource to help marketers organize their digital assets. Take a capability assessment. “We Image: Mark Davey.

Digital Asset Management 121

Digital Asset Management Work Management Marketing Management Brand Identity 121

ClearVoice

AUGUST 17, 2020

Your content ideation, execution and project management isn’t playing out the way you’d like. You’ve been thinking about hiring a marketing assistant, but with the current economy and pushback from HR, it’s just not in the cards. Teamlancing can solve these six marketing challenges.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Only B2B

JANUARY 9, 2023

Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. Because of these crucial elements, account-based marketing presents a fantastic opportunity. Account-Based Marketing: What Is It? Account-Based Marketing Examples. Live Events.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Automation presents a solution to streamline your email processes and achieve scalable results.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

TrustRadius Marketing

SEPTEMBER 23, 2022

If there’s anything people in the world of small business like, it’s time and money. Over half of employers spend two hours each week creating a work schedule. If those wastes sound unacceptable to you, check out these employee scheduling software packages. What Does Employee Scheduling Software Do? Shift Swapping.

Enterprise Management 52

Enterprise Management Work Management Small Business Marketing Software 52

Valasys

DECEMBER 23, 2020

Marketing automation relates to the system whose purpose is performing marketing actions by avoiding physical effort. This software educates prospects using useful or personalized content. The importance of marketing automation is vast in the present marketing industry. Lead Management. Time-Saving.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

Hubspot

JUNE 21, 2022

According to research firm Gartner , 75% of B2B sales organizations will augment their traditional sales methods with guided selling solutions by 2025 to better connect with customers and drive conversion. But what exactly is guided selling, and how does it benefit your business? How Does Guided Selling Work?

Work Management 62

Work Management Marketing Management Software Tools 62

Binary Demand

MARCH 26, 2024

[ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over. But how can marketers gain a deep understanding of these needs? This is where B2B data and intent-based marketing come into play. With the right tools, businesses of any size can harness this potent strategy.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40