Biznology

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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. As a customer experience, online business events are mostly OK, but far short of “compelling.”. Little or no T&E expense. Better audience analytics.

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Pandemic UPDATE: Must-Attend B2B Marketing Conferences for the 2020 New Normal

Biznology

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. A strong event, made even stronger after Sirius’s purchase by Forrester. All about B2B ecommerce business and strategy, co-founded by Andy Hoar, formerly Forrester’s top analyst in the category.

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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I take pleasure in noting how the deal takes Gary full circle, as he started the business by buying the Computer Intelligence database from Ziff 22 years ago.

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

End-of-the-year predictions are a dangerous business. Enter self-service, which essentially means more sophisticated business intelligence tools that feature ease of use along with speed and power. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply.

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Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

So I recommend people tie the results of their programs to business metrics the executive team and the board care about: the number of customer referrals and the resulting sourced revenue, influenced revenue (through attribution), changes in customer acquisition costs, and the LTV of happy, engaged customers. organization.

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3 innovative ways to structure video content to support sales engagement

Biznology

The “basic” requirements, as depicted by Forrester ’s Lori Wizdo , are shown below. Christine Crandell of New Business Strategies details a step-by-step process that’s worth the work—there are at least 30 uses for customer journey maps. Many companies put a lot of time and effort into journey mapping the customer experience.

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The 21st Century CMO and the Future Of Marketing

Biznology

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. The role of a modern CMO is crucial to increasing a business’s overall revenue. His or her skills and vision must match the need of your business.

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