How Virtual Events Can Outperform In-person Events to Drive Sales
Biznology
JUNE 23, 2021
Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. As a customer experience, online business events are mostly OK, but far short of “compelling.”. Little or no T&E expense. Better audience analytics.
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