ViewPoint
MARCH 6, 2014
But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research.
KoMarketing Associates
APRIL 11, 2013
BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. We plan on having some analysis on this report in the coming weeks. ” View the full report. Optify B2B Lead Generation Report.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzz Marketing for Technology
AUGUST 27, 2009
I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. So with numbers like that ensuring that your buyers are out there, then building a business case around Social Media to provide customer support becomes a lot easier.
KoMarketing Associates
MARCH 21, 2013
In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.
Marketing Insider Group
FEBRUARY 1, 2011
Is it something bigger and ethereal like our business perspective or is it the time horizons we work in? Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. But something always gets in the way.
Buzz Marketing for Technology
FEBRUARY 18, 2010
Avaya makes Business Communications more Social It’s a very exciting day for me here at. Send this page to Print Friendly. Email this to a friend? Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP. Social Media speeds Onboarding I am officially up and running now in my.
Marketing Insider Group
JANUARY 24, 2013
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Cambridege, MA – [link]. Berlin, Germany – [link].
Expert insights. Personalized for you.
120 
Let's personalize your content