PathFactory
MAY 31, 2021
As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. She’ll be revealing which content engine improvements B2B marketing organizations should prioritize to deliver data-informed, personalized content experiences that drive engagement and growth.
Martech
SEPTEMBER 29, 2023
Website personalization: Talk about the arrival of one-to-one marketing communications. Mutiny is set up to refresh your website instantly, based on who has stopped by. Albert claims to cover 90% of the biddable ad universe, to optimize, personalize and maximize performance, without spending more. Thanks to you all.
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ClearVoice
JULY 7, 2023
This is when customers make repeat purchases or otherwise support your business. Top Tools for Data Analysis Research by Forrester shows marketers who use five or more tools in their marketing analytics stack are 39% more likely to see improvements. Some marketers track two additional stages: retention and advocacy.
PathFactory
JULY 18, 2022
Why you need to use b2b content personalization to micro-personalize your website. Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. Why attempts at website personalization are failing today’s buyers.
Buzz Marketing for Technology
APRIL 25, 2013
All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. So how are you preparing for this new reality? . I hope to see you there!
Heinz Marketing
JULY 2, 2018
I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category.
ClickZ
SEPTEMBER 25, 2019
A new report by Forrester has analyzed and ranked the seven most significant Data Management Platforms ( DMPs ) on the market in 2019. Forrester’s analysis found that Adobe and Salesforce were leading the DMP market. Both Adobe and Salesforce are noted by Forrester for their suitability in an omnichannel world.
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