Marketing Insider Group

JUNE 26, 2023

Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons. In reality, everyone knows that feelings play a significant role in convincing a person or business to separate from their hard-earned money to obtain a worthy product or service.

Marketing AI 274

Marketing AI Ethics Long Tail Marketing Opt-out 274

Launch Marketing

SEPTEMBER 13, 2023

Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords. For instance, instead of “tech solutions,” a long-tail variant could be “B2B cybersecurity solutions for SMEs.”

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Unbounce

JUNE 1, 2021

A well-targeted reminder helps consumers as well as businesses. For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. If you work in business, I’d be surprised if you hadn’t seen an ad from Monday.com. What stands out to you?

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Only B2B

MARCH 10, 2022

The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. If you’re serious about growing your business, you’ll need a robust lead generating strategy. To Acquire More Quality Leads, Optimise For Long-Tail Keywords.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Scoop.it

MARCH 14, 2024

For example, consider Hims as an example. For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc., For example, Cruise America, a company that offers RV rentals , often partners with travel influencers to create exciting road trip content.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Webbiquity

APRIL 13, 2022

For example, since 60% of B2B tech buyers are Millennials, your audience may be less interested in analyst reports and more likely to care about social impact and self-service. Generally speaking, you’ll target more long-tail, highly specific, low-volume search phrases, as you’re trying to appeal to a narrow, specialized audience.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Adobe Experience Cloud Blog

JANUARY 9, 2020

The average voice search query is about 29 words long. For example, let’s look at the question: “What is the best recipe for apple pie?” For example, you could have Javascript issues that slow down your user experience or page loading issues that may render the website as “not mobile-friendly”.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. Are searchers even looking for long form content on this topic? For example, “customer service best practices” returns 590 monthly searches versus “service best practices” with only 30. Search intent example : 5.

Keywords 105

Keywords Research Traffic Lead Scoring 105

ClearVoice

SEPTEMBER 12, 2022

A benchmark is a standard used to measure performance, typically in business. As businesses look more to artificial intelligence (AI) technology for customer service and sales, tools like keyword spotting can identify keywords used in chat and customer calls to determine automated actions that resolve their issues. Short tail keywords.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

seo.co

NOVEMBER 22, 2021

And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. And many marketers didn’t realize the tremendous competition they faced as more businesses started using the technique. Zero Search Volume Keywords for Beginners.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Top Rank Marketing

FEBRUARY 5, 2024

To demonstrate, here are some examples of the qualities that differentiate a basic, keep-the-lights-on SEO content strategy from a more advanced and sophisticated form capable of driving much more powerful results. What makes this strategy ineffective is how it overlooks user intent and fails to capture the diversity of search queries.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Marketing Insider Group

JULY 3, 2023

Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. is a site by HubSpot helping entrepreneurs build successful businesses. The content is a treasure trove for B2B marketers looking for current trending topics and pain points for business leaders.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

chiefmartech

MAY 2, 2023

And in fact, we removed 689 companies from last year’s landscape — a 7% churn rate — that were acquired, pivoted out of martech, or went out of business. But the distribution of that long tail varies from category to category. For example, want to know the largest ABM company based in Germany? Some have one winner.

Long Tail Marketing 88

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 88

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” In addition, claiming and optimizing your Google My Business listing is essential.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Webbiquity

OCTOBER 27, 2020

In fact, it was found that text searches are most commonly one to three words long. Voice-based searches, on the other hand, are often over seven words long. Here’s an example of a featured snippet. In fact, research by Backlinko found that the average voice search snippet is only about 29 words long. Image credit: Moz.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

chiefmartech

JANUARY 25, 2022

Concrete examples that make marketers exclaim, “Wait, we can do that ?! The long tail is where the magic is. But it’s the long tail of thousands of martech startups and specialist apps where the magic is. There are generally two reasons why people launch startups in the long tail of martech.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Tiecas

MARCH 2, 2024

Generative AI is rapidly revolutionizing virtually every aspect of business in the industrial sector. Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g., A recent example, such as Samsung’s internal data leak on an AI platform , highlights the risks involved.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Zoominfo

MARCH 17, 2021

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? Try to think as a consumer would. Focus on Your Website.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. Here are two brand storytelling examples to illustrate the power of opinion. So go for it!

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

Contently

FEBRUARY 3, 2022

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. Second, create supporting long-tail keyword blog content which links to the relevant main product or service page for SEO value.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Navigate the Channel

DECEMBER 20, 2023

Routine and scheduled maintenance are the keys to ensuring that your paid search efforts align with your overall business objectives. Assessing Paid vs. Organic Strategy Cadence: Bi-annually Questions to solve: What is the true value of a brand campaign for our business? Incorporate relevant long-tail keywords into your strategy.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Sprout Social

APRIL 7, 2021

For example, Sprout’s Listening Tool reveals your brand’s reach, impressions and popular keywords for topics relevant to your business. For example: let’s say you notice consumers tend to use words that suggest search intent on Twitter. Adjust your strategy to prioritize educational content. We're back in full swing!

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. E-tailing Consultancy). People in the U.S.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

SmartBug Media

FEBRUARY 19, 2020

If you find yourself paying more than what’s profitable for your paid advertising , here are three tests that can help lower your Google Ads CPCs: Go Long Tail. In contrast, using a long tail keyword like “organic hemp cat toys” will help you reach a qualified audience and will have a lower CPC because there will be less competition.

CPC 105

CPC Cost Per Click Long Tail Marketing Ads 105

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

seo.co

MARCH 14, 2022

Prioritize Long-Tail Keywords. It’s easier to search for long tail keywords when you can just speak and don’t have to type. This is also a great place to store long-tail keywords. This presents the opportunity for potential customers to interact with your business.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Huptech Web

AUGUST 11, 2023

Well, my friend, let me tell you about an essential factor that can turn your quiet website into a busy marketplace: SEO keywords. For example; Who is my target audience? Ask yourself: What is the primary purpose of my website or business? Is my goal to generate leads and conversions for my offline business?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Valasys

FEBRUARY 5, 2024

In today’s digital landscape, local internet marketing has become a key aspect of every business’s marketing efforts. With the rise of social media and search engine optimization, businesses are realizing the importance of targeting their local audience online.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Only B2B

NOVEMBER 1, 2020

We are not pressuring, but your online presence will either flounder or flourish your business based on your content marketing strategies. Specify the type of people you want to attract to your business. Well, this is the exact example of “give and take”. Long Tail Keyword. Wrong leads is same as no leads.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

SmartBug Media

AUGUST 12, 2020

Whether it has a B2B, B2C, or even B2G (government) business model, a manufacturer with a forward outlook strives to rank high in search results, such as on Google, Bing, or Yahoo! There are a few strategies and tactics you can implement to boost rankings, traffic, and generate leads for future business: 1.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. In a B2B context, a fractional CMO is responsible for helping create and implement strategies to drive business growth and health.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Businesses that blog get more website visitors and receive 67% more leads than those that don’t.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. We’ll also use examples from the BrightEdge platform to demonstrate how the processes we outline work in practice. Example: Data Cube, BrightEdge’s Keyword Research Tool. Example From Intent Signal, Bright Edge’s On-Site Optimization Engine.

SEO 111

SEO Research Enterprise Management Tools 111

Martech

MARCH 30, 2022

Digital shopping creates great opportunities for brands — it also creates a high-risk environment when competitors offering more seamless experiences are just a click away and not, for example, in the next town. Optimized results that match business goals such as the introduction of new products and promotions with the shopper’s intent.

Google 98

Google Long Tail Marketing Merchandising Click Rate 98

seo.co

NOVEMBER 1, 2021

As long as the estimates are pulled from the same sources with the same methodology, you should make solid business decisions on the information. This is why we heavily advocate for targeting long-tail keywords in your SEO campaigns. Ahrefs Keywords Explorer. What About Low-Volume Keywords? Topic Clustering.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105