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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

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Getting the Right Reviews for Your Business: Where and How

Navigate the Channel

Consumers increasingly rely on the experiences and opinions of others to make purchasing decisions, which underscores the importance of obtaining the right online reviews for your business. So, where and how can you get the right reviews for your business? How do you amplify positive customer voices and address those not-as-positive?

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7 Things You May Not Know About Google Business Profile Categories

Navigate the Channel

Google Business Profile, formerly known as Google My Business, is an essential tool for businesses looking to enhance their online presence. The categories you choose for your business profile play a pivotal role in how potential customers find you online.

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Effective Pest Control Website Design Solutions

Go Beyond SEO

In today’s digital age, having a strong online presence is crucial for the growth of your pest management business. Your website serves as a virtual storefront, representing your brand and attracting potential customers. A well-designed website can attract more customers and generate leads for your business.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?

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Local SEO for Pest Control To Boost Your Business

Go Beyond SEO

In today’s digital age, having a strong online presence is essential for the success of any business. This is especially true for pest control companies, as customers often turn to the internet to find local services. So how exactly does local SEO benefit your pest control business?

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.