ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Directive Agency

DECEMBER 13, 2019

In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis. The analysis also uncovered that 89 SERP pages out of the 112, 79% of the pages studied, were comprised of either a third party directory or a comparison article of software options in the top three organic search rankings.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. If no one knows about your business or product and never talks about either, no generative AI engine will know you. Back in 2020 , I was writing about Google as an answer engine versus a search engine.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Moz

JANUARY 14, 2020

The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Moz

MARCH 2, 2021

We have to do better for our businesses and our clients. The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. I’ll share how I did it below.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Conductor

MAY 4, 2022

The sooner you can implement optimizations, the sooner you can climb to the top of the SERP, increase traffic to your website, and drive conversions. Reporting on organic marketing efforts bubbles up to a variety of business leaders, many of whom are interested in different metrics. Then, there’s the challenge of enterprise reporting.

Demand 59

Demand Features Bandwidth SEO 59

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Before we delve deeper into the metrics that will likely correlate with an increase in rankings in the age of user experience, it's worth noting that no search engine is an open book. Search Engine Engagement Metrics.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Conductor

FEBRUARY 18, 2021

If your site does not meet the new UX criteria and load speeds set by Google, your site may not rank as favorably on search engine results pages (SERPs). When you rank lower on SERPs or appear beyond the first page, you miss out on user traffic and, ultimately, new revenue opportunities. It looks at how elements on a page shift.

SEO 93

SEO SERP Mobile Marketing Paid Search Agency 93

Moz

OCTOBER 10, 2018

If I had to pick just one answer, it's this – because search still drives the lion's share of targeted, relevant traffic to business websites (and Google drives the vast majority of that traffic, at least in the US, Canada, Australia, and Western Europe). For example, here's the average organic (SERPs with no features) curve from that study.

Stats 49

Stats SEO SERP CTR 49

Moz

OCTOBER 18, 2020

Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Convince & Convert

APRIL 1, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

KoMarketing Associates

DECEMBER 11, 2018

Whether or not your business may not have to worry about Generation Z for years or they are slowly making their way into your industry, it makes sense to try to cater to this generation of future CEOs and decision makers. Amazon’s shopping app is a good example of this. So how can B2B marketers begin to target Generation Z?

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

accelerate agency

JULY 20, 2020

Taking your competitor’s strengths and weaknesses and using them to improve your own performance is just good business. Competition is a healthy part of business. SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It’s no different when it comes to SEO.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

seo.co

MAY 19, 2020

You’ll identify and study the companies and individuals most likely to compete with your business in search engine results pages (SERPs), learning not only how they’re performing, but which tactics they’re currently using. What seem to be their greatest strengths and weaknesses as a business? How big of a threat are they?

Analysis 98

Analysis SEO Domain Cost Per Click 98

Conductor

JUNE 4, 2020

There is a strong correlation between social engagement and Google Discover, especially in the U.S. #7 Target keywords that already have answer boxes in their SERPs. See where you’re ranking behind Youtube in the SERP. When you make a recommendation, use outside examples on a competitor’s site to validate it.

SEO 64

SEO Tips SERP Forrester 64

Top Rank Marketing

APRIL 10, 2024

20 B2B marketing KPI examples We’ve grouped these metrics by category to make them easier to browse. This is an example of earned media — it means your brand is mentioned on other platforms without your direct involvement. Higher domain and page authority scores typically correlate with better search visibility and rankings.

Paid Content 91

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 91

Directive Agency

FEBRUARY 28, 2022

Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. . In the example above, we realized that “Active Tech Count” was actually a better indicator of contract value than company revenue. . Review Sites.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Leadspace

FEBRUARY 19, 2018

Thankfully, there are plenty of ways that B2B businesses can still achieve their marketing goals in today’s marketplace. The increasing need for personalization also affects B2B businesses. One of the many advantages of doing business in a data-driven marketplace is the access to more consumer data. Post more blog content.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Convince & Convert

DECEMBER 24, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about.

Keywords 100

Keywords Optimization Lead Scoring Lead Ranking 100

KoMarketing Associates

MARCH 3, 2015

For campaigns that fall within the top advertising positions Sitelinks should be utilized to gain additional real estate on the SERPs and to bring attention to related products and services. Big picture: make sure to evaluate AdWords extensions to determine viability for your specific campaign and business objectives.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. For example, look at the types of businesses that rank for “best email marketing software”: You will notice there are over 37 million hits for that search alone. And guess what?

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Outbrain

JUNE 16, 2022

First, high CTR drives interest, engagement, traffic, and possible conversions for your business. High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. Another variable is the type of industry you are serving. Conclusion?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Moz

MAY 17, 2020

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Examples are Google Flights or Google Hotels.

Case Studies 73

Case Studies Case Study Studies SEO 73

Optinmonster

APRIL 23, 2020

By the end of this post, you’ll have a well-optimized site that brings you more business. Real Business Information. In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). That said, some very reputable people have documented strong correlations to E-A-T and ranking.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Huptech Web

AUGUST 11, 2023

Well, my friend, let me tell you about an essential factor that can turn your quiet website into a busy marketplace: SEO keywords. For example; Who is my target audience? Ask yourself: What is the primary purpose of my website or business? Is my goal to generate leads and conversions for my offline business?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Moz

AUGUST 7, 2019

Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. We have specific examples of this coming up later in the post. Example: /social-selling/. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Moz

AUGUST 6, 2019

That's the daunting task marketers and business owners face. On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs). But hiring the best ones? Question B: How do they use title tags?

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Moz

JULY 16, 2019

By using her own team’s experience as an example, Heather helped us see what it takes to build a powerful, cross-functional team: Start with a mantra to guide your team. Prominence: Is the business well-known and well-regarded in its industry? Google is giving small businesses a lot of ways to attract customers.

SERP 46

SERP Lead Ranking SEO Lead Scoring 46

Directive Agency

MARCH 16, 2018

We’d love to do that for you and we can do it very well on LinkedIn — But what’s your business case for doing that?” For example: You have a great LinkedIn campaign that’s driving brand awareness, shares, and other metrics — like pay-per-click ads from Google — up. YouTube ads. Facebook ads.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Terminus

AUGUST 21, 2017

In fact, every day I fight my SEO instincts to log in into my ranking tracking software and view my rankings as if there’s a direct correlation between ranking and revenue. Take a look at the average click-through rate (CTR) of a search engine results page (SERP) today: If you are a B2B marketer reporting on rankings, this should worry you.

Lead Scoring 25

Lead Scoring Lead Ranking Sales Qualified Leads High Quality Lead 25

QuanticMind

MAY 23, 2019

SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. Take gold-standard cruise line Windstar Cruises, for example.

PPC 40

PPC Advertisements Advertising SEM 40

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. So you can rank for these search terms on Google and users can easily find your posts on page one of the SERPs. In the screenshot below, you can see an example of a weak site architecture. Why is this?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Hubspot

FEBRUARY 18, 2015

Searchmetrics released their annual white paper detailing ranking factors and rank correlations. For example, a page about Nintendo should include the word Nintendo more frequently than the words Mario and Luigi, but Mario and Luigi should (probably) appear on the page because they are related to the topic of the page.

Tactics 28

Tactics SEO SERP Keywords 28

Directive Agency

DECEMBER 13, 2018

Google Correlate. If your website is taking longer to load then your competitors, there’s a good chance your competitors may steal some of your business. Below is an example of a CTA text change that was done by our team at Directive to help increase conversions by 15%. Wordtracker Scout. WordStream. Google Keyword Planner.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Hubspot

APRIL 12, 2016

You've likely noticed them right above all the organic results on a SERP: Display ads appear on a website while browsing. For example, if you don't want to attract people looking for free tools or resources, you may want to use "free" as a negative keyword. Some examples include impressions, form submission, or event registration.

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Optinmonster

MARCH 4, 2024

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). SEO Strategy Planning : A higher DA score suggests a greater likelihood of ranking higher in SERP results, which can lead to increased organic traffic. What Is Domain Authority?

Domain 77

Domain Lead Ranking Lead Scoring SERP 77