Hubspot

APRIL 6, 2017

When Is Conversation Rate Optimization (CRO) Right for Your Business? Most businesses have a finite demand for products and services, so it's imperative that you make the most out of your existing website traffic. . # To help you understand the impact CRO could have on your business, here's an example of the formulas in action.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Hubspot

MAY 25, 2016

This type of promotion is more light touch and cheaper. If your objective is to convert leads further down the funnel to marketing qualified leads for your sales team or customers, middle and bottom of the funnel content like free trials or purchase offers should be promoted via retargeting. With over 1.4

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Hubspot

AUGUST 8, 2019

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. RevContent focuses specifically on promoting content through PPC. Quality Score. RevContent.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. My colleagues Jamee Sheehy , Nick Carney , and I wanted to learn if producing video content would improve traffic to HubSpot Marketing Blog posts and social media channels. Videos on Facebook.

Video Marketing 78

Video Marketing Youtube Social Media Content 78

Hubspot

AUGUST 13, 2014

Some people think content promotion isn’t complicated. As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. So if you''re a late inbound adopter in a competitive industry and you want to grow fast, you need to get creative with how you promote your content.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

AUGUST 16, 2018

Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. You likely already know that paying to promote your content is pretty standard in the marketing world. Guess what? Your PR strategy should be using all three. Owned Media. Paid Media.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. To determine if ads are worth your time, run the numbers specific to your business through our calculator. Those promoting awesome content.

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Hubspot

JULY 8, 2020

Now, there are a variety of features you can use to take your ecommerce business to the next level. Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. As for your bio, this section is like the elevator pitch of your business.

eCommerce 60

eCommerce Twitter Paid Search Agency Work Management 60

PureB2B

FEBRUARY 6, 2018

Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Social media is about fostering one-to-one communications with individuals.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

JANUARY 31, 2011

In an effort to capitalize on cross-channel marketing, many businesses experiment with online ads. Web ads can be used to promote new content offers or product discounts. Check out the video below to hear his advice: Ad Copy & Graphic Lead to High Clickthroughs. All this effort is made in order to draw lots of clickthroughs.

Paid Search Agency 28

Paid Search Agency Clickthrough Ads Banner Ads 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. As we said before, it took us at HubSpot awhile to realize this. But then things started to change.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

DECEMBER 19, 2014

So while on the surface it looked safe for the taking, it was in fact falsely promoted as a royalty-free image. 160 business-themed photos. 160 Business-Themed Stock Photos. 160 Business-Themed Stock Photos. In fact, HubSpot data shows that photo posts on Facebook generate 55% more Likes than the average post.

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Hubspot

AUGUST 27, 2015

Depending on your business model and the leads in your database, this can quickly become complicated. Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. If you're selling to businesses, for example, you might take points away from leads who use a Gmail or Yahoo!

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step number 2: Converting those visitors into subscribers!

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. 7) What do open rates and clickthrough rates mean?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

FEBRUARY 18, 2015

This solution may sound as if it’s specifically for ecommerce, but Facebook advertising evangelist Jon Loomer has used it to promote his Facebook advertising blog , and we''re also trialing it for our ebooks. How can you use multi-product ads to generate leads for your business? Want to set up your very own multi-product ad?

Facebook 28

Facebook Paid Search Agency Ads Clickthrough 28

Hubspot

OCTOBER 8, 2014

Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates. Consider weekend emails.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

AUGUST 20, 2018

In such a busy marketing world, how can you make sure your company stands out? Now consider a new business. While emotional marketing is a powerful tool for eliciting a purchase or two, emotions also encourage other activity that can help grow your business and brand. They’re also flooded with advertisements on a daily basis.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. Closed-Won - closed business. Closed-Won - closed business. 2 It's impossible for me to say what your KPI should be because it needs to come from your goal and take into account any limitations you have in your business or technology. Overall conversion rates are not very meaningful. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 19, 2014

Posts quickly get pushed off your blog homepage, and offers stop getting promoted. While brand new content will get that initial surge of views from direct traffic, email, and social media promotion, it takes time for content to generate ample traffic from search. 2) Chances Are, a Lot of That Old Content Is Outdated.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

SEPTEMBER 12, 2013

offers, ads, promotions) appears that has nothing to do with their interests. The last two years, however, have introduced some new technology, including HubSpot''s Smart Content , which has enabled marketers to see early results of personalization employed across marketing channels. Source: HubSpot) Tweet This Stat.

CMS Development 28

CMS Development Personalization Top of Funnel Planning 28

Hubspot

JUNE 1, 2015

In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. So how can you determine what evergreen topics to create for your business? You can use them as inspiration for coming up with additional evergreen content ideas for your business. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

DECEMBER 14, 2016

Here’s what that means for you, your prospects, your business, and your 2017 marketing plan. In our own research we’ve found that clickthrough rates from these answer boxes are also higher than traditional links. Social media has evolved from a promotion channel alone to a platform for content. Need an answer fast?

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

AUGUST 24, 2016

In this post, we're going to specifically zoom in on what goes into creating a successful Snapchat Story, but you can refer to our Snapchat for Business ebook for a more comprehensive look at Snapchat strategy. To learn more about opening a personal or brand Snapchat account, check out Breton’s article on how to use Snapchat for business.

Press 28

Press Custom Publishing Social Media Clickthrough 28

Hubspot

APRIL 21, 2014

While no two businesses are alike, often they''ll find themselves facing similar problems, and unsure of how to use data to guide them through their decision-making processes. Most businesses will get to a point where they need to think about brand awareness. Look at call-to-action clickthrough rate (CTA CTR). the list goes on.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

SEPTEMBER 21, 2015

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. What does your boss want to hear more about?

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

AUGUST 31, 2015

They also leverage exclusivity by framing the promotion as a "private" sale. This example sample comes courtesy of my coworker who started signing up for Zipcar, got busy, and had to abandon the form. Focus Pointe Global provides focus groups so regular businesses can get some meaty market research. 5) RunKeeper. 10) Bonobos.

Email Marketing 28

Email Marketing Examples Campaigns Work Management 28

Hubspot

DECEMBER 12, 2013

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. How is it helping your business achieve their goals? HubSpot, for instance, started blogging before we even had a product. Content Promotion. But results from content take time.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Maintaining an active, helpful social presence is a great tool for growing a reach that can be used to promote your best content.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

NOVEMBER 19, 2012

From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. This is a simple ad form that can send the user to an external page, or your Facebook business page. To send a user to a Facebook page: To promote your Facebook page, you'll create an ad in a different way.

Advertising Agencies 28

Advertising Agencies Cost Per Click Facebook Advertisements 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

SEPTEMBER 11, 2013

The average business/career media site has an editorial slant: Entrepreneur.com and Inc.com provide great news and information for small business owners and startups; career advice for young professionals, not so much. So, the LinkedIn CTR (clickthrough rate) 0.7%. LinkedIn has the highest clickthrough rate.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. "Often weekly business newsletters have the same subject line format. "Creators often see a weekly business newsletter as another chore. This post originally appeared on The Agency Post.

Email Marketing 28

Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

Hubspot

JANUARY 29, 2015

1) Promote your best content. Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting. But how do you figure out what content should be promoted using retargeting ads? Consider HubSpot.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28