Convert

JANUARY 16, 2023

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness.

Copywriting 52

Copywriting Curation Branding Brand Identity 52

Webbiquity

MARCH 28, 2023

Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority. It’s the most straightforward and effective way of showcasing the value of your product or service without using sales-oriented copywriting.

Top of Funnel 314

Top of Funnel Marketing & Strategy Marketing Strategy Planning 314

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter? Let’s take a look at what a SaaS website copywriting actually does.

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? 9 top SaaS website copywriting tips to upgrade your content. What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Moz

JUNE 29, 2020

I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. But it could (and should) be a lot better.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Moz

JUNE 29, 2020

I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. But it could (and should) be a lot better.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

nDash

SEPTEMBER 29, 2020

But marketers often overlook one crucial qualifier when they decide to hire freelance writers —the need for content writing vs. copywriting. Content writers and copywriters are both wordsmiths. Here’s what you need to know about the content writing vs. copywriting choice. Case studies. What’s the big deal, right?

Copywriting 52

Copywriting Top of Funnel Funnel Advertising Advertising Agencies 52

Act-On

OCTOBER 11, 2023

This all depends on the size of your content budget and team, the volume of content you produce, and the business goals content marketing is meant to achieve. And sometimes it lives under Growth. Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Source: G2.

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

WriteSpark

DECEMBER 7, 2010

One thing that makes me the most proud about my business as a freelance technology writer is the long-term relationships or LTRs I have developed with many clients. Like any relationship, working with a freelance copywriter takes time, open communication, and a receptiveness to new ideas.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

One thing that makes me the most proud about my business as a freelance technology writer is the long-term relationships or LTRs I have developed with many clients. Like any relationship, working with a freelance copywriter takes time, open communication, and a receptiveness to new ideas.

Copywriting 120

Copywriting Case Study Case Studies PR 120

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. In some cases, fractional CMOs take on a much larger role within an organization and become responsible for the execution of the marketing strategy. Marketing Execution. Recent Posts.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

ConvertKit

MAY 14, 2019

Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). We also like how Shanna Skidmore uses the common email copywriting practice of creating urgency and authority by using strong language that makes you feel like there’s more inside the email that you might want to learn.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

ConvertKit

MAY 14, 2019

Actually, one study found that 35% of marketing emails are opened based on email subject lines alone.). We also like how Shanna Skidmore uses the common email copywriting practice of creating urgency and authority by using strong language that makes you feel like there’s more inside the email that you might want to learn.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Anyword

MAY 30, 2024

Meet Blazeo Blazeo (formerly ApexChat) is an ad conversion platform laser-focused on helping local businesses thrive. It has become a copywriter that can generate content for any channel.” “I can take a blog that I’ve written, drop that in Anyword, and it understands exactly what I’m talking about.

Lead Scoring 79

Lead Scoring Lead Ranking Copywriting Marketing Management 79

Webbiquity

FEBRUARY 7, 2023

Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. Customer stories enable you to provide concrete evidence of your impact and make a more compelling case for your business. ? Edit the piece.

Storytelling 333

Storytelling Top of Funnel Content Paid Search Agency 333

Directive Agency

JUNE 10, 2020

We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? “Highlight business impact” Cindy King's Bio. So this case study is also an inspiration.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Tiecas

MAY 17, 2024

How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Engineers might need quick access to technical specifications, while plant managers and executives might prioritize case studies showcasing ROI.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

SmartBug Media

MAY 30, 2023

Instead, formulate an action plan to address the problem of why visitors aren’t turning into customers with these fast tips for busy marketers. Consumers haven’t changed, but how they find products and services has, and those marketers who can prime their digital “shop” toward the buyer will win more business over the competition.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. B2B lead generation forms are the silent workhorses, enabling businesses to gather essential data while offering insights into the visitor’s journey through analytics. In our experience, B2B businesses want a lot.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. Jonathan Kranz is the principal of Kranz Communications and a 13-year copywriting veteran. Advanced tips for making your case study more engaging, more credible — and ultimately, more productive.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. For example, a jaw-dropping 2018 study showed that 29.5%

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. How do you reconcile your business objectives with your moral values? So it’s not surprising her podcast teaches online business owners and entrepreneurs how to grow their businesses with proven strategies.

Marketing AI 97

Marketing AI Ethics Planning Paid Search Agency 97

nDash

OCTOBER 26, 2020

Melina Gillies is a Certified HR Leader who helps businesses understand the critical link between organizational strategy and the people who bring those goals to fruition. . Case study. Kate Smedley – HR Tech Copywriter . Case study. Tess Taylor – HR & eLearning Copywriter .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. To inform prospects of new products, activities, or internal changes, the business should send announcement emails to their subscribers. Guest post by Flavia Silipo. And there’s no need to do this manually.

Product 260

Product Effectiveness Template Marketing Automation Services 260

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Content Marketing. Sales Materials.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Directive Agency

MAY 7, 2018

Today, we’re going to talk about 3 reasons why you need a B2B copywriter. Now, the first reason that you need a B2B copywriter is for your landing pages. So, if you don’t have a B2B copywriter, you’re missing out on a powerful opportunity to lower your cost per opportunity and increase conversions. We got you.

Copywriting 40

Copywriting Video Marketing Landing Pages B2B 40

ClearVoice

NOVEMBER 4, 2022

What would you do if you had to start all over in your business today? We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results. The content leans towards SEO and case studies.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Optinmonster

JANUARY 19, 2023

Membership websites are often touted as an easy way to monetize your content and generate leads for your business. Membership sites are great for increasing traffic, website engagement, lead generation, and revenue for your online business. Do you want some membership website examples that are actually profitable?

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. B2B lead generation forms are the silent workhorses, enabling businesses to gather essential data while offering insights into the visitor’s journey through analytics. In our experience, B2B businesses want a lot.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

BOP Design

JUNE 8, 2021

It requires access to subject matter experts in your company and typically requires a professional copywriter to synthesize the information and craft content that is accessible to your target market. Use Cases/Case Studies. Read more: Tips from successful copywriting teams. Read more: SEO for B2B marketers.

B2B Marketing 102

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 102

Marketing Insider Group

OCTOBER 14, 2019

The Case for Purposeful Branding. A 2018 Accenture study found that 63% of global consumers prefer to purchase from purpose-driven brands. Most participants (74%) cited transparency and ethical business practices as key considerations. REI , for example, incorporates conservationism into its core business processes.

Brand Identity 167

Brand Identity Branding Advertising Agencies Paid Search Agency 167

Optinmonster

MARCH 7, 2024

While testing, I examined different factors like key features and use cases. Recent studies have shown that personalized experiences can lead to a 20% increase in sales. Kennedy Blue, an eCommerce business in the wedding industry, has to overcome a long buying cycle plus many sales objections due to its innovative business model.

Enterprise Management 59

Enterprise Management Marketing Automation Services eCommerce Marketing Management 59

Zoominfo

FEBRUARY 13, 2019

In fact, studies show that email marketing has a 4400% return on investment ( source ). For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Company size: In general, small businesses don’t interact with your company the same way large businesses do.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219