BenchmarkONE

NOVEMBER 25, 2019

Companies that maintain a blog receive 97% more links to their website. Generating traffic to your site from outside publications and outlets is a great way to extend your reach and engage with a broader audience. . It’s the people who know this that really maximize the benefits of a blog for their businesses.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Hubspot

FEBRUARY 23, 2016

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5% Why start there?

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? If you have a few hours to invest, here are 3 ways to transform your WordPress blog (or website) into a search-friendly traffic generator.

SEO 161

SEO Keywords RSS Adwords 161

Webbiquity

DECEMBER 10, 2013

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( 82% of businesses plan to increase spending on content marketing in the coming year. 82% of businesses plan to increase spending on content marketing in the coming year. Cox Business ). Cox Business ). eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. 1) It helps drive traffic to your website.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Directive Agency

FEBRUARY 4, 2022

However, Software-as-a-Service businesses require a distinct approach to content marketing. A content audit is a systematic documentation of every content generated on your website, allowing you to examine, purpose, and improve existing content for optimum growth. A solid SaaS content strategy can provide value to prospective clients.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

Hubspot

APRIL 5, 2018

Use Google My Business (GMB) and claim free ad space for your business. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. Google My Business. Google My Business.

Google 78

Google Adsense Tools Doubleclick 78

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Webbiquity

OCTOBER 19, 2012

Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. Guest post by Darcy Leutkemeyer.

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

Hubspot

MARCH 4, 2019

As such, it can really be the ground control for your whole business. WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store. But you’ll also want a digital analytics platform so you can track business metrics. Meta, right?

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Hubspot

JUNE 12, 2012

As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Here are 10 free tools that will make you a better business blogger , and how to use them.

Blogger 28

Blogger Top of Funnel Tools Business 28

LeadSquared

NOVEMBER 24, 2015

However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. But on the outset, presentation through social media, email marketing, website (widget) and business blog would help. Here at LeadSquared, we have worked on a couple of real estate-related documents.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Directive Agency

MAY 24, 2017

Business owners and bloggers get busy, and it’s all too easy to leave a blog idle for a few weeks or even months. When this happens, your business can suffer. Customers, site visitors, and readers expect to see consistent activity, indicating that a blog and business are up and running. Call to Action.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

SEPTEMBER 27, 2013

Or do you have an idea, but you''ve never really documented it in black and white? Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Blogging can be daunting.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. I don't know how to prove my blog's ROI.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Content is one of the most efficient ways to promote a business. 63% of businesses do not have a recorded policy on content. Approximately 66% of people have discovered a new business on Twitter.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It’s that simple.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Hinge Marketing

MAY 18, 2020

Virtual marketing and business development has jumped to center stage as COVID-19 became a household word and shelter in place orders rocked the business world. However, in professional services, the traditional sales function is usually referred to as business development.

Marketing Automation Services 118

Marketing Automation Services Paid Content Service Top of Funnel 118

Hubspot

JUNE 23, 2011

You already know that creating quality content helps drive traffic to your web site, which in turn creates more leads. However, you might be all too familiar with the pressure that comes with blogging: the pressure to come up with remarkable and appealing content on a regular basis. Then construct a blog post around it.

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Tim Holmes SEO is very important for developing your business.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

JANUARY 25, 2012

Create a master email planning document, which could be as simple as a shared Google spreadsheet, so you can make sure you're spreading out your various communications and not hitting the same prospects and leads with too much email in a short amount of time. SEO and Blogging. In other words, bad news. Mobile and Everything!

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

BuzzSumo

DECEMBER 17, 2020

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Only B2B

FEBRUARY 9, 2018

So does your startup business. Especially, with your business blog! Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. But, your business need leads to grow and expand. I put in content marketing, blogging and small business and boom.

Startups 97

Startups Custom Publishing Newsletter Internet Marketing 97

Hubspot

AUGUST 17, 2012

Intern programs -- when built right -- are a great way to get additional support for your marketing team, and teach your interns the ins and outs of contributing to a business. To take it a step further, ask your intern to check back to learn how much traffic her blog post drove! And for good reason! That's a great early win.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

NOVEMBER 7, 2012

But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. In fact, you'll notice that we do it on this very blog. As inbound marketers, we create a lo- hot of content. well, education. 10) Overview Sheets.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

MARCH 13, 2012

Then your strategy should probably involve creating content that allows you to work in that keyword ( and an inbound link, but we'll get to that later) and getting published on blogs that cater to and already rank for that topic. 2) Targeting the Wrong Blogs. What do you want them to know about you and your business?

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

nDash

JULY 8, 2020

You could spend months investing in content marketing only to find that the traffic needle hasn’t budged leads aren’t pouring in the way you hoped. Every year new research is published that confirms a lack of documented content marketing strategies across B2B companies. What makes the difference? What Is Content Development?

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” ” ( MarketingCharts ). ” ( MarketingCharts ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Scoop.it

SEPTEMBER 11, 2018

Still haven’t started your business blogging efforts? Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. In fact, an average blog post costs an average of $900 and takes 3 hours and 20 minutes to create.

Curation 68

Curation Content Paid Search Agency Custom Publishing 68

Convert

JUNE 14, 2021

An A/B test works by running a single traffic source to a control page and a variation of that page. We need the same traffic sources viewing the campaign during the same period of time so that we don’t have any external factors affecting one test and not the other. Simply run a test where you split traffic 50:50 between a single page.

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105

ClearVoice

JUNE 13, 2022

In fact, marketers who prioritize blogging are 13 times more likely to see positive ROI. Creating a successful blog takes a lot of effort. What does it take to create and manage a successful blog? Here are the ten key factors that define the best blogs and how you can emulate their success.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Hubspot

MARCH 2, 2016

This is where you will be able to build out a more well-rounded profile of a qualified persona and how your company can successfully win business. Use the Alexa Toolbar to find yours and your competitors’ traffic rankings. Reach out to prospects that your sales team recently lost (if possible). 5) Optimized Meta Data.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28