Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

BenchmarkONE

NOVEMBER 25, 2019

Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Companies that maintain a blog receive 97% more links to their website. It also assists with top-of-the-funnel engagement as well.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? If you have a few hours to invest, here are 3 ways to transform your WordPress blog (or website) into a search-friendly traffic generator.

SEO 161

SEO Keywords RSS Adwords 161

Writing on the Web

MAY 23, 2016

You also can’t use Google AdSense to monetize your blog or Google Analytics to track statistics about visitors and traffic. Your blog will display third-party advertisements unless you have purchased an Ad-free Upgrade or a VIP Service account. You can’t upload any plugins. So, which WordPress is best for you?

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Webbiquity

DECEMBER 10, 2013

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( 82% of businesses plan to increase spending on content marketing in the coming year. Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% Cox Business ). Cox Business ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Directive Agency

FEBRUARY 4, 2022

A content audit is a systematic documentation of every content generated on your website, allowing you to examine, purpose, and improve existing content for optimum growth. Without eye-catching headlines and graphics, modes of consumer-business interaction, and a good website page layout, you will waste great content no matter how essential.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Hubspot

APRIL 5, 2018

Google Webmaster Tools will alert you to any red flags that could prevent your site from getting found in search results, and help you analyze your existing search traffic so you can understand how visitors are currently finding you. Here they are: Google Docs for Word documents. Just set up a Google Webmaster Tools account.

Google 78

Google Adsense Tools Doubleclick 78

Webbiquity

OCTOBER 19, 2012

Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. Guest post by Darcy Leutkemeyer.

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. 1) It helps drive traffic to your website.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

MARCH 4, 2019

WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store. It’s great for everything from tracking the rankings of your keywords to analyzing your competitors’ keywords and traffic and much more. Google Docs. Influencer/writer management.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

LeadSquared

NOVEMBER 24, 2015

However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. But on the outset, presentation through social media, email marketing, website (widget) and business blog would help. Here at LeadSquared, we have worked on a couple of real estate-related documents.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Industrial Marketing Today

AUGUST 3, 2010

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. You could do the same thing with the number of downloads of a PDF document from your site. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Directive Agency

MAY 24, 2017

Customers, site visitors, and readers expect to see consistent activity, indicating that a blog and business are up and running. When a site is idle for too long, customers can lose interest, and site traffic can drop. A worthy goal is to publish up to three posts a week: two blog articles and one evergreen source.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging. That's okay.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. I don't know how to prove my blog's ROI.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

SEPTEMBER 27, 2013

Or do you have an idea, but you''ve never really documented it in black and white? Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Blogging can be daunting.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

JUNE 23, 2011

You already know that creating quality content helps drive traffic to your web site, which in turn creates more leads. However, you might be all too familiar with the pressure that comes with blogging: the pressure to come up with remarkable and appealing content on a regular basis. Then construct a blog post around it.

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Online Marketing Institute

JANUARY 4, 2011

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. The Takeaway Transparency builds trust.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. VWO Blog). Orbitmedia ).

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. The mistake many marketers make is to publish optimized content digitally, just to provide another entry point without being accountable for converting that traffic. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

JANUARY 25, 2012

Create a master email planning document, which could be as simple as a shared Google spreadsheet, so you can make sure you're spreading out your various communications and not hitting the same prospects and leads with too much email in a short amount of time. SEO and Blogging. In other words, bad news.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

JUNE 12, 2012

Here at HubSpot, we use our own keyword tool to look up that information to inform our blogging, but if you don't have a subscription to HubSpot software, you can use Google's Keyword Tool. And part of that top of the funnel analysis is the effectiveness of your business blog. Then simply start writing! Here's how you use it.

Blogger 28

Blogger Top of Funnel Tools Business 28

BuzzSumo

DECEMBER 17, 2020

In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Only B2B

FEBRUARY 9, 2018

So does your startup business. Especially, with your business blog! Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. You can start with 2-3 blog posts a month and increase your frequency as you grow.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

nDash

JULY 8, 2020

You could spend months investing in content marketing only to find that the traffic needle hasn’t budged leads aren’t pouring in the way you hoped. Every year new research is published that confirms a lack of documented content marketing strategies across B2B companies. There’s more to content development than just traffic, though.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Hubspot

AUGUST 17, 2012

To take it a step further, ask your intern to check back to learn how much traffic her blog post drove! For example, perhaps the intern would want to generate more leads from your business blog. Then, make sure your intern tracks and collects the results from this project and documents it in his or her portfolio, too.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

MARCH 13, 2012

Don't ever email a blog manager asking if you can contribute a guest post without providing any indication of the blog post you'd contribute. Case in point: As a blog manager, how am I supposed to know if I'm interested if I have no idea what you're offering? When in doubt, make it simple.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

NOVEMBER 7, 2012

But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. In fact, you'll notice that we do it on this very blog. As inbound marketers, we create a lo- hot of content. well, education. 10) Overview Sheets.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Convert

JUNE 14, 2021

An A/B test works by running a single traffic source to a control page and a variation of that page. We need the same traffic sources viewing the campaign during the same period of time so that we don’t have any external factors affecting one test and not the other. Simply run a test where you split traffic 50:50 between a single page.

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105

Scoop.it

SEPTEMBER 11, 2018

Still haven’t started your business blogging efforts? Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. In fact, an average blog post costs an average of $900 and takes 3 hours and 20 minutes to create.

Curation 68

Curation Content Paid Search Agency Custom Publishing 68

Webbiquity

APRIL 14, 2014

83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. The two most popular formats for marketing content are articles (including internal and guest blog posts), used by 76% of marketers, and video, used by 60%. 7 Business Blogging Stats and Facts.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

ClearVoice

JUNE 13, 2022

In fact, marketers who prioritize blogging are 13 times more likely to see positive ROI. Creating a successful blog takes a lot of effort. What does it take to create and manage a successful blog? Here are the ten key factors that define the best blogs and how you can emulate their success.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Hinge Marketing

MAY 18, 2020

Our previous research has documented an increasing shift in professional services buyers’ behavior toward the use of digital techniques in the researching of business issues and selection of professional services providers. However, in many cases they are also helpful in attracting new prospects and closing new business. .

Marketing Automation Services 118

Marketing Automation Services Paid Content Service Top of Funnel 118

Hubspot

MARCH 2, 2016

Use the Alexa Toolbar to find yours and your competitors’ traffic rankings. Takeaways: Progress in improved page rankings takes a detailed and realistic strategy regarding the keywords you choose to target with your website and blog content. 5) Optimized Meta Data. 7) Lead Management Strategy. 8) Sales Handoff Strategy.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28