How to tune your GTM strategies to cope with budgetary headwinds
Martech
SEPTEMBER 14, 2023
Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.
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