Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Convince & Convert

MARCH 23, 2010

(As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Twitter Twitter can offer limitless value in promoting your event.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

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Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. 13 Tips for Writing & Launching an Ebook. But how do you begin, and where do you end?

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Where is the traffic to your blog coming from? Social media? 10) New Blog Leads (and Customers!). Analytics, my friends.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Webbiquity

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). 32% of teenagers consider Instagram to be the most important social network.

Stats 242

Stats Twitter Linkedin Planning 242

Online Marketing Institute

MARCH 24, 2011

Solve Your Readers’ Problems Too many companies focus the company blog on promoting a product line and trying to make more sales rather than focusing on solving readers’ problems. Then address those concerns on the blog. 11 Pro Tips for Better Business Blogging. Thank you Mashable!

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Online Marketing Institute

NOVEMBER 7, 2010

Filed under: Articles About Biz Blogging , B2B Blogs , Business Blogging b2b marketing Business Blogging content curation content marketing : Permalink 1 comment for Content Curation in B2B Marketing » Some interesting and thought-provoking comments from the thought leaders. Consider Netconcepts.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. 30 Tips and Tricks for Mastering Facebook Marketing.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Webbiquity

FEBRUARY 17, 2014

Which content promotion tools are most useful? Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones? 25 Easy Ways to Promote Your Blog by Kim Garst. 120 Marketing Tactics for Blogs [Infographic] by Customer Think. ** 5 STARS.

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Promotion RSS Banner Ads Buzz 100

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Connect your blog to Twitter.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

OCTOBER 9, 2014

The most common tactic is to simply promote your highest value offers, like a free trial of your product, a request for a demo, etc. If you analyze your blog content, what you’ll usually find is that around 5% of your pages generate half of the shares on social media. It results in massive organic social engagement.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

APRIL 27, 2012

A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. Let's say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Online Marketing Institute

JANUARY 4, 2011

Second, having a huge blogging team that includes employees from throughout your organization makes your blog much more engaging for users. Your CEO should be blogging, but so should your interns. Lulu Lulu takes a different approach to their blog. Why Are You Blogging?

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Convince & Convert

MARCH 4, 2010

That’s what a lot of multi-author corporate blogs feel like, so is it any wonder that there aren’t many subscribers? Blogging success is a slow march, not a mad dash. If you create consistently good content, and promote it vigorously, your blog should eventually succeed. Mark, you're spot on!

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

AUGUST 1, 2017

This blog, Webbiquity, is dedicated to B2B marketing. It covers a range of related topics: social media, SEO, business blogging, content marketing, WordPress, and marketing technology tools. Some top influencers offer specific “packages” of content and promotion activities for a fixed price.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Hubspot

MAY 9, 2019

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. Power your business with remarkable content. Business Blogging by HubSpot Academy. Business blogging is more than just writing and publishing content in the hopes you'll attract customers.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Webbiquity

MARCH 25, 2015

You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. Why isn’t your blog attracting a higher level of traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks.

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Blogger SIC Opt-out Social Media 100

Brandpoint

DECEMBER 5, 2018

For those who love to blog or do it as their full-time gig, here are some ways to write blogs faster without sacrificing quality. Related content: Is Business Blogging Still Worth It?]. There have been a few times in my writing career where I’ve tried to go full-Jedi and write a blog blindly. A professional.

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VALS Barriers Skype Wikipedia 107

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 7 Tips for Getting People to Your B2B Blog , June 4, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

MAY 3, 2018

But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? What Is a Blog? ugh, where do you even start? Featured Image.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to write a blog post correctly. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? ugh, where do you even start? But it must be organized!

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Webbiquity

SEPTEMBER 5, 2019

How to Grow and Scale Your Startup Business on a Budget. These five tips can help you choose the best marketing methodologies for your budget. Use social media channels to validate your product. Don’t neglect the power of social media marketing. Reward people when they promote your product.

Startups 194

Startups Budget Programs Marketing Budget Tips 194

Sprout Social

OCTOBER 10, 2019

Strive to stick to the golden rule of rule of content curation that says only 20% of what you post should be self-promotional. Instead, brands should strive to show the personality behind their business. After all, it’s the social network, not the stock photo network. The good news?

Facebook 111

Facebook Paid Search Agency Curation Stats 111

Hubspot

SEPTEMBER 4, 2015

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. So what's the "right" strategy for growing a blog? Finding the Top 10 Business Blogs.

Lead Scoring 28

Lead Scoring Lead Ranking Paid Search Agency Companies 28

Online Marketing Institute

MARCH 24, 2011

Before posting a shamelessly promotional blog entry, please note: A blog is not a press section. But using your blog this way can be detrimental. Failure to Link Links should be an integral component of anything that calls itself a blog. “Reciprocity is a core strategy to blogging,&# Karr says.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic. Visitors are now staying 3x-4x longer to read blog content and website links included in that blog. “With social media and blogging, it’s kind of changing that dynamic.&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

SEPTEMBER 24, 2019

Facebook for Business Tips: Create a business Page, not a personal profile. Create a business Page, not a personal profile. billion people logging in daily (a 16% increase year-over-year), it's still the most popular social network around. Not to mention, Facebook owns 77% of all social logins.

Paid Content 78

Paid Content Facebook Tips Work Management 78

Webbiquity

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. more here in 30 of the best business blogging guides and resources of the past year.

Resources 100

Resources Tips Blogger Social Media 100

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. This means that promotional posts should be subtle and rare. Tip: Factbrowser is a great tool to find industry-specific data for your content. An email tip series?

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JULY 17, 2012

Here are 8 great tips (plus 1 bonus!) A business blog is the perfect platform for this if you're just starting out. From there, you can offer your posts to industry publications or pitch to speak at conferences -- all benefiting you and your business. Looking to attract more media attention? to try out.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Hubspot

MARCH 1, 2012

Tip: Be sure to research whether your competitor has more than one blog, and if so, note for what those blogs are used. Tip: Content audits are an extremely manual process. Bylines or bios - Can readers learn who the writer of the blog content is to establish greater trust and authority? Slide decks. Case studies.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

Distribution 101

Distribution Paid Content Content Custom Publishing 101