Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Go Beyond SEO

AUGUST 2, 2021

Clients who talk about money or pricing. They tell you that they know more about your business than you do. The subtext of “I know how much this should cost, so you better give me a fair price” Again, this is tricky. If they keep asking, find new ways to explain or answer them. They are assessing your value.

Validation 88

Validation Pricing Price Lead Scoring 88

Hubspot

MARCH 6, 2014

If you''re running a blog for your company, you most likely fall under a "commercial" property. Think about your typical business blog. While you don''t sell things directly on your blog, it does indirectly contribute to your bottom line. I dove a little deeper into the product release and found two alarming takeaways.

Pricing 28

Pricing Price Classified Ads Advertising Agencies 28

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

APRIL 10, 2018

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts). #13: Business2Community ). Martech Series ). 11: 17 Stellar Stats and Facts for Facebook Fans. #12:

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Biznology

APRIL 7, 2016

List of Prices. Many customers who search around for products online are there to compare prices. Believe it or not, this could mean the difference between winning and losing business. Prices are not perfect for all websites, and it’s a good idea to A/B test pricing pages to see if they successful. Business Blog.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Marketing Insider Group

FEBRUARY 23, 2021

You find two online services for the same monthly price with almost identical features. Add to Your Blog. Another place you can repurpose case study content is on your business blog. It will help you stand out from your competitors. Source: HubSpot. You notice one key difference. Your competitors likely already have.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

AUGUST 22, 2017

Tell a unique story —In its story, eyewear retailer Warby Parker says it was founded as a rebellious startup to provide designer eyewear at a revolutionary price, after its founder lost his glasses on a backpacking trip and couldn’t replace them as a grad student. Today it has more than 100 employees and $10 million in funding.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Go Beyond SEO

OCTOBER 4, 2021

4 Ways to Give Your Clients a World-Class Experience Without the Price Tag. How can you prioritize your client’s experience and customer journey? Here, we’ll show you how to do that in four simple steps.

Television marketing 88

Television marketing Multi-Channel Amazon Validation 88

Writing on the Web

MARCH 27, 2013

Whatever you’re selling, it’s got to be worth the price. There’s a reason to publish a blog for your business, and it should be aligned with your business goals. But remember, it’s just as important to make an occasional offer at a good price. What do you think? Image: Freedigitalphotos.net ).

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Hubspot

OCTOBER 17, 2011

One of the biggest, most widespread problems I see for business blogs is that they are caught up in their own world of technical vocabulary. Even if you don’t have the resources to hire a designer, there are tons of very impressive-looking blog templates you can purchase for reasonable prices.

Business Blogging 28

Business Blogging Business Paid Search Agency Click Rate 28

Hubspot

MARCH 10, 2020

This is good for bloggers who post a lot of roundups or "Best of" content — your blog could be the place millennials turn to before they begin their buyer's journey, so it's important to remember to include the necessary information they need, such as price and links to purchase. Millennials make up to 85% of online shoppers.

eCommerce 88

eCommerce Peer-to-peer Statistics Thought Leadership 88

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. Blog: industry and customer issues. Share this on Mixx.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

NuSpark Consulting

OCTOBER 24, 2011

They do their own research online, and then contact vendors and service providers when they’re ready to talk price. If your Marketing operation has done its job correctly, that face to face conversation won’t be focused exclusively on price. The Benefits of a Business Blog.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Webbiquity

MARCH 30, 2015

Getty’s New Free Stock Photos Come With a Price by HubSpot. This was post #4 of Blogging for Business Week 2015 (#b4bweek) on Webbiquity. #1: 1: Welcome to Blogging for Business Week! #2: 2: 13 Great Guides to Growing Your Blog Audience. #3: 3: Five Expert Guides to the Best Blogging Tools.

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

Sword and the Script | B2B

APRIL 18, 2020

In its third year, a business blog I championed was responsible for 50% of the third-party coverage (itself a 26% y/y increase – not to mention backlinks) the organization received. These results do not happen overnight but can be substantial and I have experienced this first-hand. million.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Writing on the Web

DECEMBER 26, 2012

Just like you wouldn’t expect to get a decent meal for less than the price of a cup of coffee, you shouldn’t expect perfect prose if you’re only willing to pay a few cents per word. Linda Forshaw is a Business Information Systems graduate from Lancaster University in the UK. My Business Website: Content for Customers… or SEO?

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Webbiquity

OCTOBER 5, 2012

How to Write an Effective Business Blog (January 8, 2010). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog. So which is best? This post is starting to show its age, but the guidance is still useful to beginning bloggers.

PR 100

PR Stats Social Media Twitter 100

Writing on the Web

OCTOBER 28, 2015

Excellent products and services that deliver much more than expected, worth the price. So I ask again – are you building a product funnel on your blog? Some valuable information worth paying for, even if it’s only a few dollars (make this high perceived value to show you are generous). If not, why not?

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Webbiquity

JUNE 16, 2015

” Neither group places much priority on having the lowest price. 5 Business Blogging Statistics and Facts. Trailing only retail and brand sites, blogs rank as the third most influential digital resource guiding consumer purchasing decisions. Barraclough & Co ). Tony Zambito ). MediaPost ). Marketing Magazine ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Brandpoint

DECEMBER 27, 2018

Another way to use landing pages as a lead-generation tool is a pricing page or a “Contact Us” page. Blog posts. Blogs are commonly the first thing that comes to mind when marketers talk content. Related content: Is Business Blogging Still Worth It? ].

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Content Marketing Institute

FEBRUARY 1, 2019

The difference between mainstream media publications and most business blogs is that the former openly strive for objectivity in their articles (and their points of view are reserved for their opinion pages). For example, the analytics software startup Mixpanel admitted it had been pricing its product wrong. Be objective.

Marketing Analytics Tools 99

Marketing Analytics Tools Course Paid Search Agency Brand Identity 99

The Effective Marketer

JANUARY 17, 2012

Something that occurred to me was that even SEO and design seem quite small when you take a step back and really look at what you are trying to accomplish – a real money-making business. Blogging well is a feat all on its own. But trying to figure out exactly how to make money blogging isn’t easy, unfortunately.

Online Marketing 100

Online Marketing Planning Blogger Template 100

Industrial Marketing Today

AUGUST 20, 2010

If possible, add basic pricing information on your site to offer complete information without leaving your site. That conveys a precise benefit to the design engineer who would then feel confident specifying your valve.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. Stratabeat ). The CMO Survey ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

OCTOBER 19, 2012

Once you’ve determined your domain name, find a superior Web hosting provider that can provide your blog with reliable uptime , sufficient bandwidth and data storage and expert, responsive technical support. You can compare prices, read reviews and learn about which type of server best meets the needs of your blog.

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

Webbiquity

FEBRUARY 9, 2010

Buyers are most interested in price for items like a popular model of flat screen TV, common office supplies or today’s lunch; but they are seeking thought leadership when considering hardware, software or services to solve a vexing business problem. Subscribe to the comments for this post? Seed this on Newsvine.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Convince & Convert

MAY 25, 2011

Try standing in front of a video camera and talking about the features, benefits and pricing of your products and see how many YouTube views you get. As a result, your business must become the singer. Call it “blended content.&# Content that has value while making an offer. But your offer cannot be overt.

Content 118

Content Youtube Communities Education 118

Industrial Marketing Today

JUNE 15, 2010

For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Writing on the Web

AUGUST 5, 2011

If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike.

Amazon 100

Amazon Validation Click Rate Tactics 100

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

EMagine B2B Blog

APRIL 23, 2015

In today’s digital age, having a blog for your company website is no longer an option, it’s a necessity. Any B2B marketing maven should know a business blog is an absolute must have for a successful content strategy. One Thing To Remember: As mentioned above, blogging takes time.

B2B 40

B2B Traffic Lead Scoring Lead Ranking 40

Industrial Marketing Today

JUNE 8, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

JANUARY 20, 2021

Just as you would for a blog or social media account, you want to break down your content ideas. If you’re having trouble, HubSpot’s Business Blogging course can serve as a great foundation for structuring your content. There are many video editing software available ranging in price, ease of use, and features.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Industrial Marketing Today

SEPTEMBER 13, 2010

Industrial Marketing Today Previous post: Content Auditing and Mapping it to the Industrial Buy Cycle Next post: B2B Lead Generation Using a Business Blog FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60