The Point

SEPTEMBER 23, 2015

Just make sure that the blog post provides information of value on its own merits (that is, the reader learns something even without accessing the full content). Link keywords within blog content to relevant Web pages. from your Blog: 10 Tips for Higher Blog ROI.”. And again, don’t overdo it.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Writing on the Web

AUGUST 21, 2013

Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. ” Hey, at least you’ve got a blog and are doing most things right.

Business Blogging 100

Business Blogging Business Blogger Training 100

Predictive Response

DECEMBER 14, 2018

Instead of interrupting your target market’s other searches, videos, and games with marketer-centric ads, inbound marketing is about pulling shoppers in when they actually need you. One of the best tools for inbound marketing is a business blog. What does the buyer’s journey have to do with your business blog?

Business Blogging 45

Business Blogging Leads Lead Marketing Qualified Leads 45

Writing on the Web

DECEMBER 31, 2014

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. There are too many amateurs with junky sites cluttering up the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Lead Liaison

DECEMBER 28, 2017

Business blogs have become one of the most powerful and cost-effective marketing tools available. It is as effective for growing fortune 500 businesses as it is for small start-ups. Incorporating these ideas into your regular posts will help turn your business blog into a lead generating machine!

Business Blogging 56

Business Blogging Sales Qualified Leads Lead Liaison Generation 56

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Key Learnings.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Key Learnings.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Related posts: What Are Your Target Audience’s 5 Top Web Sites?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Webbiquity

OCTOBER 25, 2023

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! We can achieve business goals with blogging!” How are we supposed to magically know what our target audience loves? It’s not as if we can read minds… That’s where Reddit comes in.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

NuSpark Consulting

OCTOBER 28, 2011

There are plenty of reasons why a business should have a blog. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Webbiquity

MAY 6, 2020

In order to be seen as an industry thought leader, you need to consistently produce high-quality and relevant content that helps establish trust with your target audience. Gradually, they will start looking to you as a reliable source of information. A great example is Google’s blog “Keyword.” Create Engagement.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. Blogging helps put you in that camp. And hopefully, like.)

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

SendX

DECEMBER 28, 2020

The aim is to keep you informed so as to choose the best CRM email marketing software. With it, you can launch marketing campaigns, save the contact information of your customers and potential customers, spot sales opportunities in your business and take note of issues that happened in the course of delivering service to your customer.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Writing on the Web

JANUARY 3, 2011

This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design.

Tips 100

Tips Peer-to-peer Digg Domain 100

ClickZ

JUNE 15, 2023

Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good. As a result, blogs are neglected, and employees are in no way motivated to make their ecommerce business blog a success.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

ClearVoice

MAY 26, 2022

Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general. Maybe most of your business comes from referrals.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Webbiquity

AUGUST 22, 2017

Here are some ways you can position your brand: Target a niche group of people —The email marketing space is crowded with more than a dozen similar platforms like MailChimp , Aweber , and more. Still, the folks at Campaign Monitor built their own email marketing tool targeted specifically at designers. Be consistent.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? It’s essential to define them so you can better target them in your content marketing.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Adobe Experience Cloud Blog

DECEMBER 6, 2009

Schwartz shared with us his secrets to the blog’s success, some forecasts of where social selling is going and why it is important for Follow the Lead to serve as a news-and-information hub for the sales industry. ZoomInfo has created an industry-recognized sales and marketing blog that has become quite popular very quickly.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Hubspot

DECEMBER 20, 2012

So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve this kind of success? One of the greatest blogging challenges is not the actual writing. It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action.

Template 28

Template Business Blogging Planning Buyer Personas 28

Webbiquity

APRIL 4, 2019

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. Those audiences come back regularly for highly relevant information and entertainment. Share insight and information fluently. Publisher by Nick Youngson CC BY-SA 3.0 ImageCreator. Do your homework.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

ClearVoice

APRIL 21, 2022

Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content. Build customer relationships.

Business Blogging 98

Business Blogging Business Paid Search Agency Lead Scoring 98

Writing on the Web

SEPTEMBER 17, 2014

Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged. All of us bloggers like to include informative bits of information in our blog posts. Target Readers with Your Posts. About Blogs Attracting Clients Getting Read How to.Tips blog marketing branding business blogs'

Tips 100

Tips Blogger Small Business Marketing Rules 100

Hubspot

MARCH 31, 2020

You may be on the fence about whether or not your blog needs social media channels. When you identify your goal, you can begin inferring whether or not a social media account will be useful towards the success of your blog. That way, you are giving readers the same valuable information, just on a different platform.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Target Audience – Who are you writing for? Focus on the "who" of your blog. Lists – People like to read posts with a nice, simple presentation of information.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

BenchmarkONE

AUGUST 13, 2020

Target the Right Audience. One of the most important reasons Grammarly has been so successful is that it knows how to target the right audience. Targeting the right audience might be the first and the most crucial marketing strategy for any business. They also link related content so readers can get more information.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

ClearVoice

JUNE 24, 2021

Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. Testing various AI tools such as Contentyze and Anyword, both of which can generate captions, headlines, and even full bodies of text-based content (such as blog posts). Blogging content is still effective.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Directive Agency

FEBRUARY 4, 2022

Great content allows you to reach out to certain target audiences and provide them with information. When doing a content audit, your goal should be to find ways to connect with your target audience on a deeper level. You should make it as simple as possible for visitors to access and consume your information.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

Writing on the Web

OCTOBER 14, 2015

The first step is to identify your blog goals – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog. How to Make Money Directly from a Business Blog. And of course, many blogs are created with the sole purpose of an online store. Indirectly.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

MAY 29, 2013

Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. There is far too much garbage floating around online that doesn’t help to solve your target market’s problem or add anything new to a discussion. 4 Common Blog Writing Stumbling Blocks.

Content 100

Content RSS Opinions Business Blogging 100

ClearVoice

JUNE 14, 2022

As long as your aim is to provide valuable information to a business audience, you’re on your way to crafting a B2B blog. Aren’t they the same as blogs? Writing an article vs. writing a blog post: What’s the difference? You want to generate practical information that directly supports your sales or brand strategy.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52