Marketing Insider Group

FEBRUARY 23, 2021

But it means you can start creating something most businesses aren’t. Source: HubSpot. Let’s say you’re considering signing up for a subscription to a keyword research tool. Add to Your Blog. Another place you can repurpose case study content is on your business blog. You notice one key difference.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

MARCH 10, 2020

Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Source: Pew Research ).

eCommerce 88

eCommerce Peer-to-peer Statistics Thought Leadership 88

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Edison Research ). Edison Research ). Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Webbiquity

APRIL 10, 2018

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. HubSpot ). Lead quality > lead quantity?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Even worse: Your blog is published on a free blogging platform’s domain such as Blogger.com, WordPress.com, or TypePad.com.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

MARCH 4, 2019

They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. Google Optimize. HubSpot offers many content marketing tools, and many of them are free to try. HubSpot also makes products for sales and service teams. In the case of HubSpot, you can do that by default.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

JUNE 20, 2013

One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think. When reading business blog posts, people need to be hungry for more content after reading the introduction, not satiated with the information from a few sentences.

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Hubspot

DECEMBER 10, 2010

How do you drive traffic to your blog? In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. Use your blog to demonstrate your thought leadership in that subject and reach out to fellow experts.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

NOVEMBER 23, 2011

You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Did you optimize the content? Connect with HubSpot : Maybe some leads?

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

APRIL 5, 2018

And considering your Google My Business listing will include a link to your business' Google+ Page, it's important to take some extra time to make your page the best it can be. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. Google Analytics.

Google 78

Google Adsense Tools Doubleclick 78

ClearVoice

JUNE 24, 2021

A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Emails and newsletters are second at 46%, with blog articles way down the list at 18%.).

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Hubspot

DECEMBER 29, 2011

You've been reading up on search engine optimization, and have started applying the best practices to your website. To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?)

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. You can imagine the clear value given by offering a discount on a visitor’s first purchase in the case of J Crew, and with ConversionXL, that offer appeared on a blog post about conversion rate optimization.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Lead 101

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Step 2: Set up a blog and start writing blog posts. You can learn more about the benefits of business blogging here.).

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

DECEMBER 20, 2012

One of the greatest blogging challenges is not the actual writing. It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Lucky for you, this is where our new blog editorial calendar template comes in handy! Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Atomic Reach

JANUARY 3, 2019

com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Single Grain

DECEMBER 29, 2020

He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. Alex Turnbull is the CEO and Co-Founder of Groove , which helps you deliver excellent customer service, and they’ve got big-name clients like Shopify, HubSpot and AT&T. His posts on the blog are outstanding. 4) Alex Turnbull.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Marketing Insider Group

SEPTEMBER 14, 2020

By ‘we” I mean my 17-year old daughter who helped me a ton with the research. Pew Research Center ). Our own content frequency research shows why this is so important. The percentage of internet users that conduct product research online is about 78%. Blog posts are among the most shared content online.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right? Turns out, there is.

Social Media 28

Social Media Paid Search Agency Generation Companies 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. But have no fear!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. 10 Ways to Optimize Your Blog for Lead Generation.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

NOVEMBER 17, 2011

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Source: Hinge Research Institute. Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hubspot

JANUARY 20, 2021

Just as you would for a blog or social media account, you want to break down your content ideas. If you’re having trouble, HubSpot’s Business Blogging course can serve as a great foundation for structuring your content. Optimize your vlog channel. Analyze your metrics and optimize. Pick a Vlogging Platform.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. 1) Research is a vital part of online shopping.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

MARCH 22, 2012

Postal Service campaign that has made some of us here at HubSpot a little queasy. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. Connect with HubSpot : Yesterday, CNNMoney published an article reporting on a new U.S.

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. Upon viewing your referring keywords list you see the phrase "how to install a circuit breaker" is a common referring keyword, but not something that you actively optimize or create content around. Connect with HubSpot :

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Assigning multiple writers (i.e.,

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing. Additional Resources.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28