Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog?

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Business Blogging Allocation Business Webinar Metrics 28

Hubspot

APRIL 5, 2018

And considering your Google My Business listing will include a link to your business' Google+ Page, it's important to take some extra time to make your page the best it can be. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here.

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Google Adsense Tools Doubleclick 78

Webbiquity

APRIL 10, 2018

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. HubSpot ). Lead quality > lead quantity?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

JULY 23, 2010

Give your readers something to chew on – A blog post should be 400-600 words on average. Search Engine Optimization Basics - As you create remarkable content you will want to optimize that content for search engines as well as users. Lists – People like to read posts with a nice, simple presentation of information.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

ClearVoice

MAY 26, 2022

Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Industry Report Overview from Michael A. Stelzner on Vimeo.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This means your emails should be optimized for mobile viewing.

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Stats Lead Scoring Lead Ranking Planning 28

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today!

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Bundling Content Webinar Metrics Hubspot 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

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Business Blogging Tactics Tips Business 100

Hubspot

MARCH 1, 2012

According to an Econsultancy survey cited by Marketing Charts , 90% of marketers believe that using online data to optimize the offline experience will be either very important (51%) or quite important (39%) in the next few years. InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

APRIL 19, 2012

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. If we were presenting last touch data for a given soccer game, for example, it would attribute the winning goal to whoever kicked the ball into the net. When It's Useful.

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Marketing Insider Group

SEPTEMBER 14, 2020

About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Not being able to find the time to blog is a very common problem. Finally, check out some of our tips on how to blog faster.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

AUGUST 9, 2011

Maintain an Active Business Blog: Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader. Connect with HubSpot : It's no surprise that they all have to do with content creation.

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Hubspot

JUNE 21, 2010

Optimized for Search Engines - Online content must be crafted for visitors, but optimized for search engines. Ideally , business copywriters will have core SEO knowledge and capabilities. Use the list presented above to evaluate potential writers, and find the professionals that are right for your business.

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Hubspot

SEPTEMBER 7, 2011

Auto-Publish Blog Content: Start populating your Page's wall with content! If you maintain a business blog, you can connect your blog to auto-post links to new blog content you publish. If I post to HubSpot's Page when I'm using Facebook as my personal profile, it will show as posted from 'HubSpot.').

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

PureB2B

AUGUST 3, 2016

From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

JANUARY 25, 2012

Social Media and Blogging. Like email and social media, blogging and social media can also have quite a symbiotic relationship. One of the main benefits of business blogging are the rewards it can deliver for your business' search engine optimization. Connect with HubSpot : Mobile and Everything!

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Hubspot

NOVEMBER 16, 2010

Lets look at a few ways small business owners can build their credibility on their own. 6 Steps to Building Small Business Credibility. Start a Blog - Starting a blog for your small business is a way to not only improve credibility for your business, but to also bolster your search engine optimization and social media marketing.

Small Business Marketing 28

Small Business Marketing Ad Building Business Word of Mouth 28

Hubspot

JANUARY 24, 2012

To do so, make sure your landing pages are equipped with social sharing buttons and that you're actively sharing it via your social channels, optimize your landing pages with the keywords you want your page to get found for, and make sure every web page and blog post you create includes a relevant call-to-action for your landing pages.

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Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. 3) Remember that blogging isn't just for marketers.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Secondary Benefits of Business Blogging.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

JUNE 8, 2012

Transforming your content into a PowerPoint Presentation with a voice-over is a great way to take advantage of this video-centric network (and hey, you could even repurpose that same PowerPoint presentation for a slide-sharing social network like, well, SlideShare!). As an added bonus, Google loves fresh, quality content!)

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

Hubspot

MAY 3, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. What Is a Blog? The SlideShare Presentation Post. ugh, where do you even start?

Template 101

Template CMS Development Domain Buyer Personas 101

The Lead Agency

MARCH 27, 2018

There are a number of business-to-business marketing opportunities out there that could act as excellent communication and promotional channels for your business. If you want to read more about video marketing for business-to-business marketing, have a read at this article: The Importance Of Video Marketing In B2B.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Online Marketing Institute

DECEMBER 1, 2010

Slideshare Put together a slide presentation of your conference benefits, topics or speakers and posting it to Slideshare. Leverage it for other uses too including the event blog, Facebook page, etc. 10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

OCTOBER 16, 2012

Women tend to be somewhat more present and active on social media than men, though the shares vary widely by site. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

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Paid Content Social Media Stats Social Marketing 100

Hubspot

APRIL 30, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. The SlideShare Presentation Post. Step 2: Create your blog domain.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

MAY 20, 2013

I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you''re just looking for a compelling piece of data to plug into a presentation or support a point you''re making in your writing. Business Blogging. 32) 62% of marketers surveyed will blog in 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Single Grain

FEBRUARY 17, 2022

There is no doubt that SaaS is the future, and businesses are leveraging the power of several SaaS tools and solutions to optimize their business processes. They are a HubSpot Gold partner, so all the lead generation and tracking activities are monitored closely via the HubSpot marketing platform. PayJunction.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Hubspot

OCTOBER 9, 2014

At INBOUND14 this year, I presented a session called "How to Win Friends, Influence People (and Double Your Leads) with Content Remarketing" -- and I wanted to share it here with you here, as well. Increase the effectiveness of search engine optimization (SEO) and content marketing. Increase repeat visitor rates and engagement.

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Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Video has absolutely dominated social. Event Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Moz

MAY 6, 2019

Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your search engine optimization because search engines consider this keyword stuffing. And why should you focus on long-tail keywords for blog post titles? Optimize image alt-text.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71