Optinmonster

OCTOBER 29, 2023

Blogging SEO Stats Only 38% of bloggers are updating older articles. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% The average blog post is 1151 words, that’s a 42% increase in the last 5 years. of bloggers promote their blog posts via social media.

Statistics 94

Statistics Paid Content Stats Blogger 94

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. What are your goals?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hubspot

FEBRUARY 23, 2021

With that said, the blogging landscape has changed over the years. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A With all that said, blogs don't come without their disadvantages.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

AUGUST 13, 2013

For instance, business blogging. What''s the difference between regular blogging and business blogging? What Is Business Blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility. I still don''t know what blogging is!

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Hubspot

MARCH 3, 2011

In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. Many marketers are leaving far too many leads on the table. 7 Missed Social Media Lead Generation Opportunities.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right?

Social Media 28

Social Media Paid Search Agency Generation Companies 28

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. That''s why we don''t blog about dog grooming and home loans.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

The Effective Marketer

DECEMBER 14, 2011

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. In the eBook you will see metrics for the following marketing tactics: Social Media. Lead Nurturing & Marketing Automation. Business Blogging.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Generate Quality Leads.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

DECEMBER 13, 2011

If you can adapt these editorial guidelines to your business blog , you'll see less editing and proofreading time, better quality content from internal writers and external contributors, and as a result, a better reputation, a growing readership, and more leads coming from your totally rockin' business blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! What happened to the results?

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

DECEMBER 29, 2011

To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?) Is blogging really effective? 57% of businesses have acquired a customer through their company blog.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

APRIL 13, 2011

Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. Connect with HubSpot :

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JUNE 22, 2011

How can you use content marketing to grow your business? Social Media Examiner founder Mike Stelzner joins HubSpot CMO Mike Volpe in a discussion on building a loyal following leading to business growth. Nothing remains still in the world of business.". Attract masses to your business.

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

PureB2B

AUGUST 3, 2016

Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Generate Quality Leads.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

PureB2B

JUNE 13, 2017

As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. The dynamic nature of the internet has caused a massive shift in media consumption habits. For example, HubSpot can set up workflows for you to map out the customer journey.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Hubspot

DECEMBER 2, 2011

As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. If so, which ones? We''d appreciate your help!

Paid Content 28

Paid Content Hubspot PPC Planning 28

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. The blog can even extend beyond the conference and be used as a year-round source of information. What is Your B2B Company About?

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

PureB2B

JUNE 13, 2017

You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. The dynamic nature of the internet has caused a massive shift in media consumption habits. For example, HubSpot can set up workflows for you to map out the customer journey.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

OCTOBER 12, 2010

Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources. Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JULY 23, 2010

The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

DECEMBER 5, 2011

Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Social media. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). If you are, have you thought about your social media strategy? As you're planning your event, use your social presence to announce news and updates about what attendees should look forward to.

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101