Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

SmartBug Media

JANUARY 23, 2019

Additionally, the page claims the #1 position on Google for broad terms with high monthly search volume like “DIY truck camper.”. Check out HubSpot Academy’s free Business Blogging Strategy course. Ahrefs did a study and found that the average first page ranking will also rank well for about 1,000 other relevant keywords.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

MARCH 3, 2011

In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. 7 Missed Social Media Lead Generation Opportunities. Many marketers are leaving far too many leads on the table.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

DECEMBER 13, 2011

If you can adapt these editorial guidelines to your business blog , you'll see less editing and proofreading time, better quality content from internal writers and external contributors, and as a result, a better reputation, a growing readership, and more leads coming from your totally rockin' business blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Webbiquity

DECEMBER 5, 2011

Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Social media. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. The blog can even extend beyond the conference and be used as a year-round source of information. What is Your B2B Company About?

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Make it Easy to Share Your Content on Social Media.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. This means setting up calls-to-action, building landing pages, collecting leads, and then nurturing them into customers. (3)

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

NOVEMBER 15, 2010

Evergreen content may not be fresh, but it can still attract visitors to your website and generate leads for your business. We've discussed the basics of promoting evergreen content in social media before, so here are some tips for using landing pages and marketing analytics to derive more value from your evergreen content.

Lead Scoring 28

Lead Scoring Lead Ranking Landing Pages Leads 28

PureB2B

AUGUST 3, 2016

From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

LeadSquared

NOVEMBER 24, 2015

Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. How successful Hindi news publications are on social platforms? Question 5. Question 8. Question 9.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JANUARY 24, 2012

After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success. Metrics to Track.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

MAY 3, 2012

We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. 8 Ways Your Thank-You Page and Emails Can Keep Prospects Engaged.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

JUNE 28, 2011

In-Text Links to Landing Pages: Once you have viewers for your blog post, now you can start making attempts to convert those visitors into leads. A well-constructed blog post should always include in-text links to other resources. In what other ways can you create a conversion-optimized blog?

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

APRIL 19, 2012

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. Often, first touch reveals valuable, closed-loop ROI information for channels that are traditionally difficult to measure, like social media or search.

Multi-Touch Attribution 28

Multi-Touch Attribution Analytics Conversion Marketing Analytics Tools 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. Add Social Sharing Links: Give your ebook more reach by adding social sharing links (e.g.

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Hubspot

APRIL 6, 2012

If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. 2) A Visual Cover.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

SEPTEMBER 27, 2013

Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting. Lesson 2: Building Landing Pages.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

MARCH 21, 2012

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

JUNE 28, 2010

With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. I previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead generation articles. Make a Blog Part of Your Website.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

AUGUST 5, 2011

PPC: Similarly, if you're utilizing pay-per-click advertising, test keyword variations and the landing pages you associate with them, too. Business Blogging. Do certain offers work better for particular blog topics? Metrics to Use: Page Views, Clicks, Conversion Rates, Blog Leads. Social Media.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

OCTOBER 19, 2010

Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Spend 30% on Calls-to-Action and Landing Pages. Find relevant conversations that are happening on blogs, in social media, etc. Spend 10% on Social Media.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

JUNE 10, 2011

Old content, or " evergreen content " as we like to call it at HubSpot, can be a valuable lead generation tool. In fact, HubSpot still generates leads today from blog posts we published three years ago. You'll limit social media mentions and content sharing. Free Download: Better Business Blogging in 2011.

Lead Ranking 28

Lead Ranking Lead Scoring Blogger Hubspot 28

Marketing Insider Group

DECEMBER 6, 2021

Maintaining an active blog. Research by Hubspot found that websites with blogs have 434% more indexed pages than sites without one (and 55% more visitors, too). Blog posts are often shared on social media channels, which builds social proof and shows potential customers that others consider you an expert, too.

eCommerce 246

eCommerce Work Management Marketing Management Lead Scoring 246

Hubspot

NOVEMBER 14, 2011

This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. One good indicator of an offer’s success is its landing page 's visitor-to-lead conversion rate. Connect with HubSpot : Download your free, full copy of the ebook here. But how do you pick the right ones?

Top of Funnel 28

Top of Funnel High Quality Lead Sales Qualified Leads Paid Search Agency 28

Hubspot

DECEMBER 29, 2011

In fact, off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page's ability to rank for a particular keyword. 3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Nearly 40% of US companies use blogs for marketing purposes.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

NOVEMBER 1, 2010

Marketing Takeaway: Experiment with multiple ways to keep your blog chocked full of content, and remember that dedication equals rewards. How to Create a Social Media Conversion System. Author: John Jantsch on Duct Tape Marketing Blog. Author: Stephan Spencer on Search Engine Land. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

NOVEMBER 22, 2011

You do this by leveraging a number of different inbound channels such as business blogging, email marketing, and social media. To set up tracking, create a unique campaign code for each of your offers in your CRM system; then add that campaign code to your landing page form in your marketing system.

Top of Funnel 28

Top of Funnel Paid Search Agency Conversion Rate Marketing Funnels 28

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. It's all about social media. Be sure you're adding social media sharing buttons (e.g. Tweet This!'

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28