Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

SmartBug Media

JANUARY 23, 2019

Additionally, the page claims the #1 position on Google for broad terms with high monthly search volume like “DIY truck camper.”. Check out HubSpot Academy’s free Business Blogging Strategy course. Ahrefs did a study and found that the average first page ranking will also rank well for about 1,000 other relevant keywords.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

NOVEMBER 23, 2011

You're (probably) not business blogging just for fun. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. Connect with HubSpot :

Business Blogging 28

Business Blogging PageRank Business Tagging 28

PureB2B

JUNE 13, 2017

From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. For example, HubSpot can set up workflows for you to map out the customer journey. Social media is one of the best channels for businesses so reach and engage with their audiences.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

PureB2B

JUNE 13, 2017

From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. For example, HubSpot can set up workflows for you to map out the customer journey. Social media is one of the best channels for businesses so reach and engage with their audiences.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

APRIL 6, 2014

While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. Want to Squeeze More Conversions Out of Your Landing Pages? So, it’s a new month. How to Tweet Around the Clock Without Being on Twitter 24/7.

Cost 28

Cost Linkedin Hubspot Landing Pages 28

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

DECEMBER 5, 2011

If all of that sounds a bit technical, don’t worry; most of the leading blog platforms automatically create fairly clean, compliant code. Free blog platforms like TypePad and WordPress produce clean code out of the box. Fee-based platforms like Compendium and HubSpot are also search-friendly. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 1, 2013

( Note: If you''re an ecommerce business, we''ve written a post over on our new Inbound Ecommerce blog that outlines exactly how today''s shutdown could affect your business. 69% of HubSpot''s blog post visits in July were to posts published prior to July. And you know what comes from traffic to landing pages?

Landing Pages 28

Landing Pages Inbound Marketing eCommerce Advertising Benchmark 28

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. This means setting up calls-to-action, building landing pages, collecting leads, and then nurturing them into customers. (3)

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

NOVEMBER 15, 2010

We've discussed the basics of promoting evergreen content in social media before, so here are some tips for using landing pages and marketing analytics to derive more value from your evergreen content. Create Landing Pages. Use Marketing Analytics.

Lead Scoring 28

Lead Scoring Lead Ranking Landing Pages Leads 28

Hubspot

APRIL 19, 2012

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. Below, you can see that organic search brought us at HubSpot more than 1,400 leads and one customer since the beginning of the month. Before we begin, first a definition.

Multi-Touch Attribution 28

Multi-Touch Attribution Analytics Conversion Marketing Analytics Tools 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MARCH 21, 2012

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

PureB2B

AUGUST 3, 2016

From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

LeadSquared

NOVEMBER 24, 2015

Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. But on the outset, presentation through social media, email marketing, website (widget) and business blog would help.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Hubspot

MARCH 11, 2011

If your business currently depends on paid leads, it may be time to make a change. Better Convert Website Visitors into Leads Using HubSpot Software. See how HubSpot marketing software could help you convert more of your web traffic into leads. Try HubSpot Software Free for 30 Days. Connect with HubSpot :

Buy 28

Buy Lead Scoring Lead Ranking Generation 28

Hubspot

APRIL 6, 2012

If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. 2) A Visual Cover.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

JUNE 28, 2011

In-Text Links to Landing Pages: Once you have viewers for your blog post, now you can start making attempts to convert those visitors into leads. A well-constructed blog post should always include in-text links to other resources. In what other ways can you create a conversion-optimized blog?

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

JANUARY 24, 2012

After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success. Metrics to Track.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

MAY 3, 2012

We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. 3) Get New Blog Subscribers. You do say thank you, right?

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. to each page. Use email and your social media presence to share the link to the landing page.

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

MARCH 3, 2011

No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Businesses that blog get 55% more website traffic than those that don’t. However, it doesn’t help your business if those new visitors remain anonymous.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

NOVEMBER 14, 2011

This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. One good indicator of an offer’s success is its landing page 's visitor-to-lead conversion rate. Connect with HubSpot : Download your free, full copy of the ebook here. But how do you pick the right ones?

Top of Funnel 28

Top of Funnel High Quality Lead Sales Qualified Leads Paid Search Agency 28

Hubspot

JUNE 28, 2010

Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. When it comes to proving the ROI of B2B social media, blogging can be the best place to start for many organizations. Think of it this way.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

AUGUST 17, 2012

I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees ! In HubSpot land, each intern is asked to find a "marketing buddy" who will be that intern's mentor and go-to for "stupid questions" and social support. Create a buddy system.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

FEBRUARY 7, 2013

Depending on the sophistication of your marketing software, you may already know about what we at HubSpot like to call Smart Forms -- dynamic forms that leverage the power of context and adjust in length based on whether a visitor has already completed one of your forms in the past. It's about creating lovable marketing after all, right?

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

Hubspot

DECEMBER 29, 2011

In fact, off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page's ability to rank for a particular keyword. 3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Nearly 40% of US companies use blogs for marketing purposes.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

SEPTEMBER 27, 2013

Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting. Lesson 2: Building Landing Pages.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

NOVEMBER 22, 2011

You do this by leveraging a number of different inbound channels such as business blogging, email marketing, and social media. To set up tracking, create a unique campaign code for each of your offers in your CRM system; then add that campaign code to your landing page form in your marketing system.

Top of Funnel 28

Top of Funnel Paid Search Agency Conversion Rate Marketing Funnels 28