Hubspot

JANUARY 24, 2012

After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

DECEMBER 29, 2011

In fact, off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page's ability to rank for a particular keyword. 3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. 50% of leads are qualified but not ready to buy.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

FEBRUARY 7, 2013

Depending on the sophistication of your marketing software, you may already know about what we at HubSpot like to call Smart Forms -- dynamic forms that leverage the power of context and adjust in length based on whether a visitor has already completed one of your forms in the past. It's about creating lovable marketing after all, right?

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

Hubspot

JUNE 6, 2012

Second, the better you are at lead nurturing, sales, and customer service, the more likely it is that a contact in your email database will change email needs over time, because they've changed the type of email under which they are categorized in your database. A Little More Ado. Just a little more; I promise. And how do you do that?

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Hubspot

OCTOBER 19, 2010

You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Spend 30% on Calls-to-Action and Landing Pages.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Marketing Insider Group

SEPTEMBER 14, 2020

On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

Hubspot

AUGUST 28, 2013

It''s not that you''re not attracting visitors to your website and converting them into leads -- you''ve got your business blog, social media, landing pages, and marketing offers down pat. But once you get your leads in the door, they get stuck in your marketing funnel. Okay, okay! Image Credit: CelloPics.

FAQ 28

FAQ Top of Funnel Lead Nurturing Marketing Automation Services 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. 3) Remember that blogging isn't just for marketers. 4) Leverage lead generating and lead nurturing tools. Connect with HubSpot : 5) Stay organized with a CRM. Image credit: f_shields.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

NOVEMBER 22, 2010

If you have a solid offer and a landing page that supports your excellent call to action, you are more likely to gather that visitors information. You can put them in an email marketing campaign or a lead nurturing campaign. Start a business blog. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

JUNE 25, 2012

Business blogging allows you to demonstrate your expertise before someone even talks to you -- and as you build a relationship with them over time. Case Study: Electronic Packaging Systems Company Blogs Their Way to More Traffic and Visibility. Read more about TotalMobile's success here. 6) You Can Measure Everything.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

APRIL 5, 2013

Much of email segmentation and lead nurturing is only made possible through marketing automation software and contacts databases. But even for those who have the software, finding the right lead nurturing strategy is a tough one. subscribers to your business blog).

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Hubspot

JANUARY 25, 2012

On the same day that your dedicated email send goes out, consider doing the following: Pull a particularly blog-appropriate excerpt from the ebook and post it on your blog with a call-to-action to download the full ebook. Eliciting the power of multiple channels will equate to greater success (more downloads, and more leads!)

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Blast Campaigns Lead Scoring 28

Hubspot

APRIL 3, 2013

Not only does this make it very easy for readers to obtain more content and information from you, but it also enables you to convert that reader from a prospect into a lead. Okay, yeah -- an ad can direct visitors to a landing page for one of your marketing offers. 9) Blog posts encourage engagement. Of course not.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. I bet many of the leads in your database are reading your blog -- shouldn''t you pay them some attention, too? 11 Smart Ways to Nurture Leads With Your Blog.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

DECEMBER 28, 2012

This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer. For this email, that targeted landing page is key. Do you maintain a business blog for your company (hint: you should !)?

Template 28

Template Email Marketing Co-Registration Planning 28

Hubspot

OCTOBER 7, 2011

Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing.

Paid Search Agency 28

Paid Search Agency Ad Frequency Landing Pages Lead Nurturing 28

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. Facebook Lead Ads. You should also integrate Facebook Lead Ads into your social media strategy. Facebook Lead Ad isn’t designed to replace your landing pages. Convert traffic to leads.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Hubspot

NOVEMBER 11, 2016

Are you creating custom landing pages for every single campaign that you run? Do you have lead generation CTAs on each of your blog posts? (Do Do you have a blog at all?). Embedding lead generation forms directly on your website makes it easy for visitors to convert into leads. blog post).

Lead Generation 78

Lead Generation Marketing Websites Lead Scoring Lead Ranking 78

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

JULY 2, 2012

When planning your event, start using the hashtag early on in your marketing promotions so it catches on early and people can connect in the months and days leading up to the event. Use it on the event's website or landing page , in tweets about the event, and in email promotions. 2) Landing Pages and CTAs.

Landing Pages 28

Landing Pages Planning Work Management Marketing Automation Services 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. In both these scenarios, emails emerge as the most popular lead nurturing channel. No limit on page views.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

SnapApp

DECEMBER 22, 2016

If you are looking for a huge variety of content marketing information, stop by Heidi’s blog. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). This blog has it all. This is our favorite email marketing blog on the list. Hubspot Email Marketing Blog.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

JULY 19, 2013

Examples: How to Write Stellar How-To Posts for Your Business Blog. How to Map Lead Nurturing Content to Each Stage in the Sales Cycle. How to Create a Facebook Business Page in 5 Simple Steps [With Video!]. Examples: What the Future Holds for Business Blogging. 2) The Listicle.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28