Hubspot

APRIL 5, 2018

And considering your Google My Business listing will include a link to your business' Google+ Page, it's important to take some extra time to make your page the best it can be. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. Google Webmaster Tools.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

DECEMBER 10, 2010

In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. Figure out which keywords you would like to rank high for and concentrate on creating content around them. What are some blogs that do it right?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. You're ultimately blogging to make money, right? the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

JULY 23, 2010

If you can include your keywords. Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. View this document on Slideshare and click download at the top of the document to get a copy of this checklist for your business. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. This person is probably comparison shopping, so you’re fighting for attention and want to hook them quickly. These are the types of popups I use on my own site, and we use them at HubSpot too.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Single Grain

DECEMBER 29, 2020

He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. Here’s How to Rank for Multiple Keywords in One Piece of Content. His posts on the blog are outstanding. The entire blog is great, but all business owners will want to read his posts carefully. 3) Hiten Shah.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

JANUARY 4, 2011

This is how HubSpot accumulates over 27K leads a month—by leveraging the skills of employees in different departments, from consulting and sales to marketing and support. Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

AUGUST 5, 2011

It's the top case study for how and why marketers should use personalization in their marketing -- leveraging the wisdom of the crowd to create a more personalized user experience that increases customer conversion dramatically. Each of these 248,000,000 pages has the opportunity to rank for any number of keywords in search engines.

Amazon 28

Amazon Marketing Strategy Marketing & Strategy Lead Scoring 28

Hubspot

AUGUST 24, 2011

Business blogging is a key part of any inbound marketing strategy. Every blog post you write is a unique entryway for someone new to come to your website, learn about your company, and perhaps even buy from or do business with you. So, no question about it: the more blog content you publish on a regular basis, the better!

Lead Scoring 28

Lead Scoring Lead Ranking Hubspot Inbound Marketing 28

Hubspot

DECEMBER 9, 2010

Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic. Blogging can be easy. Check out 8 Ways to Write Quick Articles for Your Business Blog. Connect with HubSpot :

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing. Additional Resources.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

JUNE 10, 2011

Only time will tell whether this was the right move for Steve, but he still admits that while the move to Tumblr and adoption of the scorched earth policy might make sense for thought leaders' personal brands, it might not be the best strategy for businesses. Why Deleting Blog Posts Is Stupid for Businesses. Here's why.

Lead Scoring 28

Lead Scoring Lead Ranking Blogger Hubspot 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

AUGUST 11, 2011

In this episode of Inbound Now , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Guest blogging is one of the most credible ways of building keyword-rich, authoritative inbound links to your site. Keyword Specific Anchor Text is Key. Runtime: 12:46.

Blogger 28

Blogger Lead Scoring Lead Ranking Keywords 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Marketing Insider Group

SEPTEMBER 14, 2020

About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers.

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Hubspot

JUNE 8, 2011

For these experts in the medical field, most of what we talked about was totally new information and opened their eyes to the rationale behind frequent blogging targeted at specific audiences and keywords. Most important - when your team is blogging and helping you grow your business, recognize their extra effort and wins!

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Hubspot

FEBRUARY 17, 2011

Look for negative mentions of competitors and interact with that person, try and solve the issue, and let them know you exist. This can be a great way to grab some business from people who are unhappy with their current solution. in person and really help solidify the relationship you started with them online. Seize The Day.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. Connect with HubSpot :

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

SEPTEMBER 15, 2011

Whether you're creating a company account or a personal account, make sure your username is professional, and do your best to avoid numbers and underscores in your username. For personal accounts, try a variation of your real name, and for company accounts, stick with your company name (e.g. HubSpot ).

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

NOVEMBER 1, 2010

He highlights seven steps to a successful social media conversion system: releasing content strategically, using landing pages, making your messages match, creating a 'get to know more' call-to-action, testing every element, enabling sharing, and personalizing follow-up. Webinar: Advanced Business Blogging.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Hubspot

JANUARY 26, 2011

A blog is a valuable asset to any business. There are the clear SEO benefits: each blog post is another indexed page for your site, and each post gives you the opportunity to rank for new keywords. If you can get comments on your blog, you’ll increase both your SEO benefits and your status as an industry leader.

Peer-to-peer 28

Peer-to-peer Opinions Social Media Barriers 28

Hubspot

SEPTEMBER 7, 2011

To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

PureB2B

AUGUST 3, 2016

Both then and now, anyone with an internet connection had the ability to operate a personal “weblog.” However, as the term evolved into what we now refer to as a “blog,” its purpose and content have changed right along with its name. Your Blog Should be Integrated into Your Main Website.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

JUNE 23, 2011

What drives/motivates them in their personal lives? Tie your blog topic to your SEO goals. Use the keywords you've identified in keyword research for SEO to motivate blog topics. Look for ways to tie these in to each of your blog posts to maximize results. Download this free, 30-page blogging ebook today!

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Hubspot

DECEMBER 29, 2011

1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. A successfully optimized search campaign can help your business generate more leads and get found by potential customers. Here's to a year full of abundant lead generation, happy customers, and better business!

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MARCH 13, 2012

Before you start trying to ramp up your guest blogging efforts, make sure you come up with a strategy that supports your goals for guest blogging. Are you trying to rank in search for a particular keyword ? Whenever possible, leverage the power of your personal network. Check your LinkedIn connections.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

JANUARY 25, 2012

to every email you send so recipients are encouraged to share your email content with their personal networks. Social Media and Blogging. Like email and social media, blogging and social media can also have quite a symbiotic relationship. Connect with HubSpot : Be sure you're adding social media sharing buttons (e.g.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

JUNE 25, 2012

And optimizing that content for the keywords your prospects and customers use will help put you in front of the specific people who have an interest in your product. Case Study: Local Landscaping Company Aims to Become Top-Ranked Business Website in Their Area.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

JANUARY 10, 2011

Another way to include a link back to your website in blog comments is to use a well-optimized signature. For example: Name Company Website Twitter Username This signature helps provide some context to the person reading the comment. In some cases I read comments and think to myself, “Did this person even read the article?”

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28