Writing on the Web

SEPTEMBER 9, 2010

Lulu also lets you sell books of your photos – maybe you’ve taken a great collection of photos of a special event in your town and you want to offer it for sale. 5) Use your blog as a resume to get other writing jobs. Newspapers today always need lots of content. Blog Marketing: How Readers Find Your Business.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Sword and the Script | B2B

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. And yet, a lot of content sucks. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). Sadly, I’m guilty of writing (weak) content at times,” she says.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

OCTOBER 22, 2020

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. Most business owners use blog posts to offer advice that can help to attract new visitors. Provide guest content on other sites/channels. Join local business groups.

Business 219

Business Ideal Customer Profiles Work Management Youtube 219

Writing on the Web

NOVEMBER 25, 2015

Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action. As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers.

Content 100

Content Blogger Positioning Business Blogging 100

Content Marketing Today

FEBRUARY 15, 2013

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients.

Business Blogging 40

Business Blogging Blogger Business Buzz 40

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Get Personal with Your Readers.

Content 100

Content RSS Opinions Business Blogging 100

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.). (And

Stats 240

Stats Planning Marketing Budget Creation Marketing Budget 240

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. My blog niche is arts and crafts.

Personalization 100

Personalization Ning Business Content 100

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. Business bloggers are spending more time per post, as this chart shows. Recycle as Much as You Can.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. Content marketing technologies also enable marketers to reach and attract a worldwide audience that is actively searching for information in the specific industry where you are particularly suited to provide advice.

Paid Content 263

Paid Content Advertising Agencies B2B Marketing Marketing AI 263

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . Data from Andy Crestodina’s book Content Chemistry echoes this as well. But what was “content marketing” back then? In the early 1990s, many businesses used print materials to spread the word about their services, products, and offerings.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Zoominfo

JUNE 28, 2018

Although we primarily cover topics related to sales and marketing, we have also built up a large body of content about recruiting and HR. After you’re done with this post, be sure to browse our catalog of recruiting content. Their comprehensive business blog covers the following categories: IT, sales, marketing, HR, and healthcare.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

ClearVoice

JUNE 13, 2022

With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? Anyone can type some words in a content management system and hit publish. It’s essential to define them so you can better target them in your content marketing. Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

ClearVoice

APRIL 21, 2022

Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content. Offer shareable content.

Business Blogging 98

Business Blogging Business Paid Search Agency Lead Scoring 98

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

This is where a business blog can help. In fact, there are many great reasons why businesses should add a blog to their website, and the following 10 reasons are some of the best. . Blogs Can Establish Companies as an Authority in Their Field. Lighthearted blogs consist of content that is entertaining and fun.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Writing on the Web

NOVEMBER 7, 2012

Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. Ask for suggestions.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Convince & Convert

MAY 15, 2012

Ohio Growth Summit is held by the Ohio Small Business Development Center at Columbus State Community College and I’m really excited not only for this great extension of the great work they do for my hometown, but also because I have the opportunity to work with them for this year’s event. The 2012 event is in the U.S.

Conference 133

Conference Social Media Network Marketing Trade Show 133

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. And then publish a lot of content in many different forms.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. Where Did Everyone Go?

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Webbiquity

APRIL 10, 2018

And communicate the business benefits? Content has to be high quality and laser-focused to cut through the noise. The four essential qualities of winning B2B content are brevity, accuracy, timeliness, and relevance. How to best produce content for technical buyers? Content Marketing Institute ). And measure them?

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Hubspot

AUGUST 28, 2012

The season of events is upon us! I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Are you working on your next industry event yet? We’ll help you out with a few tips to rock your next event. Tip #2: Promote regular updates about your event.

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

JULY 25, 2011

As we plan HUGS2011, I've been immersed in event details and applying inbound marketing techniques to attract folks to join us for some stellar content. So how is a marketer to know if their event is on track? Event Registration Forecasts & Benchmarks. Last 2-4 Weeks Pre-Event: Remaining 25% of Target Registrants.

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

SnapApp

NOVEMBER 11, 2014

Are you worried your content is a little on the boring side? . We know boring content is doomed content – no one will like, share, or connect with our material if it isn’t interesting. But what if we could make all our content interesting all the time? If every piece of content we produced made our audience say “YEAH!”,

Personalization 54

Personalization Content Paper Case Studies 54

Hubspot

NOVEMBER 11, 2020

(Aside from remarkable content, of course.). Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. And to learn more about adding social buttons to your blog, check out this post.).

Design 101

Design Examples Best Practices Microsite 101

Hubspot

MARCH 19, 2015

A well-crafted vivid vision is a little trippy in that it describes the sights, sounds, mood, energy, and dialogues surrounding events that have not yet occurred. After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. Would we have a blog?

Hubspot 28

Hubspot Cable Blogger Content 28

Biznology

FEBRUARY 11, 2015

Social business platforms offer enough content variety to cater for your style. “Like” content that is close to your heart. . . “Like” content that is close to your heart. . A “like” is not necessarily an endorsement to the content or to the person who wrote the content.

Business 80

Business Peer-to-peer Twitter Work Management 80

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Website: static content. Blog: frequently updated content. Blog: dialog.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

ClearVoice

DECEMBER 8, 2020

Organic content speaks to your current audience, while paid media speaks to potentially new fans. Organic content alone reaches 1-6 percent of your current audience. Paid and organic content are the perfect duo together. As you’re attracting potential customers, the next level of your funnel goes into your organic content.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Webbiquity

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40