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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Additionally, the majority of bloggers are using a free third-party blogging platform, with WordPress, Blogger and Blogspot as the main platform for roughly three-quarters of all respondents. The event is part of a series sponsored by the Social Media Business Council. Join the live discussion on Twitter using # BlogWell.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Insiders

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” It is measured by using Event Tracking in Google Analytics. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Each has its own pain points and needs the right content to address them.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

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How to Save the World

Buzz Marketing for Technology

© Copyright 2008 Dave Pollard. TABLE OF CONTENTS (updated to Jan. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. live reports from events. fun stuff: quizzes, self-evaluations, other interactive content. Blog writers. Have I overloaded it? Is it useful?

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Ive heard customer managers so impressed with the insight and understanding that came out of customer anthropology that they gave their observers the ultimate compliment: "In some ways it seems as if you now know our business better than we do". Now thats a powerful business tool. © Copyright 2006 Dave Pollard. comment [].