Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. More than 3,000 people from all around the world attended the webinar, posting over 1,000 questions during the webinar. How do you drive traffic to your blog?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog. Share Regularly.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

MARCH 7, 2011

HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. The 2011 research was based on responses from over 600 professionals knowledgeable about their business' marketing practices.

Business Blogging 28

Business Blogging Inbound Marketing Business Hubspot 28

Hubspot

SEPTEMBER 30, 2010

Offers: If these are the kinds of questions you’re asking yourself, you should contact us because we can help / download our case study of how we did this with Company X? How do you generate new blog article ideas for your business blog? Free Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

LeadSquared

OCTOBER 24, 2013

Our last webinar on “How to get started with Website SEO” was a great success, thanks to the active participation of our attendees. Just in case you missed the webinar, below is a compilation of a few of the most important questions that were asked. No will search for blog content about a product only. Question 1.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Hubspot

MARCH 28, 2019

Match the intent of a blog post with the correct offer. While every company in every industry may have a different tactical implementation to capture email leads, at the core of every strategy is this formula: The value of your offer -- the cost of giving you their email address = the probability of conversion.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Webbiquity

JUNE 16, 2015

– Webinars (63%). – Blogs (62%). The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Companies spend, on average, 25% of total marketing budgets on content marketing. V3B Blog ). TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Writing on the Web

AUGUST 26, 2011

Everyone agrees that blogs are a place to have a conversation. How do you keep the YOU in Business Blogging and still make it work for business? There’s an ongoing trend to be personal with business communications. Related posts: Putting the YOU in Business Blogging: 5 tips for getting personal.

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Hubspot

SEPTEMBER 28, 2010

Determine who your audience is going to be and why you are blogging. Think about what you are trying to accomplish with a blog. Is your objective to entertain, educate or just drive visibility to your company/industry? Free Webinar: Blogging for Business. Write these personas down. Connect with HubSpot :

Business Blogging 28

Business Blogging Godaddy Business Domain 28

Marketing Insider Group

OCTOBER 11, 2021

In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. Your company needs a blog, and we’ve created a step-by-step guide for making it succeed. How to Start a Blog: The Set Up. Engaging Images.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Hubspot

NOVEMBER 18, 2011

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

SnapApp

AUGUST 22, 2017

If you wanted to get your company message in front of an audience, you had to place an ad in the newspaper, on TV, radio, billboards, etc. . The company sat at the middle of the marketing model, and messages flowed outward through different channels with limited opportunities for input and/or cross-channel. . . Sponsored Television.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Biznology

OCTOBER 24, 2013

If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. For instance, sole proprietors and small businesses don’t have the same money to spend as an enterprise-level company. Case studies. Demonstration videos.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

PureB2B

NOVEMBER 13, 2017

This makes email an effective channel for pretty much any business operating in a B2B context. #2 As a B2B company, one of your ultimate goals is to be found on the first page of search engines for targeted keywords. Social media is one of the fastest growing marketing channels for B2B businesses.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Hubspot

JUNE 11, 2010

Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. To do this, your business needs to become a blogging machine. Let the whole company use your product.

Paid Search Agency 28

Paid Search Agency Companies Case Study Case Studies 28

Hubspot

MAY 19, 2011

Tips for running successful webinars. Tips for Successful Webinars. Dan currently holds the HubSpot record for the most webinar attendees (in the neighborhood of 25,000 for this webinar ). Here are some important tips for planning, promoting, and hosting successful webinars: Leverage what you already have.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

PureB2B

NOVEMBER 13, 2017

This makes email an effective channel for pretty much any business operating in a B2B context. #2 As a B2B company, one of your ultimate goals is to be found on the first page of search engines for targeted keywords. Social media is one of the fastest growing marketing channels for B2B businesses.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

NuSpark Consulting

JANUARY 16, 2012

First, even if you weren’t at CES competing for attention with 3,000 other companies, you may not be getting heard. So even if you have a Website, videos, webinars, a blog and white papers, you should continuously ask if what you are saying is being understood, leaving an impression and making a difference.

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

Webbiquity

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

DECEMBER 10, 2013

Only a quarter of companies take a holistic approach to social media where efforts are integrated across functional areas, and at only half are top executives engaged and aligned with the company’s social strategy. How Blogging Used in Content Marketing? Cox Business ). Cox Business ). Cox Business ).

Statistics 100

Statistics SMB Content Marketing Planning 100

SmartBug Media

NOVEMBER 16, 2022

By creating content designed to address the pain points and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.". Now that we’re all on the same page, here are eight inbound marketing hacks your B2B company should be using right now: 1. Give Old Content New Life.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Anything Goes Marketing

DECEMBER 9, 2007

For example, for an upcoming webinar they shot a very short webinar introduction video, took a screenshot of the speaker from this video and included this in the email invite (see the screenshot). This email may then be passed around the company so that everyone has a good sense of who the sales person is that they are dealing with.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

APRIL 21, 2011

You know your work is cut out for you if you are a Content or a Marcom Manager at an engineering or manufacturing company. What can do you do if you are tasked with maintaining an active industrial blog that needs fresh content regularly? If your marketing plate is already full (whose isn’t these days?), consider outsourcing this task.

Peer-to-peer 60

Peer-to-peer Copywriting Content Work Management 60

Anything Goes Marketing

AUGUST 24, 2006

These people for the most part are at the beginning of the purchase process where they've realized that your company can fulfill a need of theirs. Instead of having Joe Sales call them, either send them some additional information such as a webinar link or have someone who is a "trusted advisor" call them.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Scoring Lead Ranking 44

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

JULY 10, 2019

Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations. Marketing to businesses is very different than marketing to individual consumers. You might as well not be marketing at all.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JUNE 8, 2012

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. But the dozens of new social networks popping up each month leave many marketers and business owners in a state of analysis-paralysis.

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

Anything Goes Marketing

AUGUST 26, 2006

How are B2B companies generating leads these days? There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. Do you think that adding white papers to your business blog is a good idea?

Paper 100

Paper Lead Generation Generation Leads 100