Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

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Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

MARCH 13, 2019

Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. They Buy Much Faster. Repeat after me: . Inbound Leads. They Want to Talk to You Now. Unfortunately, “Leads.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. It’s not your imagination: B2B buying cycles are getting longer and more complex. Maximize Social Business ). For B2B marketers on Twitter, the best days to tweet are Monday–Thursday; the best times are between 1 p.m.–3 KoMarketing ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Webbiquity

AUGUST 22, 2017

Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Adobe Experience Cloud Blog

DECEMBER 6, 2009

What motivated you to create the blog and what obstacles did you face when trying to create it? The blog is the brainchild of Chip Terry, VP of Enterprise Solutions at ZoomInfo. The buy-in and the support from ZoomInfo were there right from beginning. You will be having more buying alliances and buying by committee.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

B2B Marketing Traction

OCTOBER 16, 2012

LinkedIn, Facebook, or Twitter? 500 Twitter followers? 5 or more comments per blog post? Do they research products and services they want to buy on social media? How realistic is it that the business can spend the time and money to implement social media correctly? Take business blogs, for example.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Writing on the Web

NOVEMBER 14, 2012

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? And they do go to Facebook , Twitter , and LinkedIn.

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SEO Internet Marketing Business Blogging Traffic 100

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Twitter, 255 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. For example, on Twitter : Photos average 35% more Retweets.

Social Media 100

Social Media Social Marketing Media Business 100

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. and ensure they never come back to your blog for more. Authors and Due Dates. target readers!

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Template Business Blogging Planning Buyer Personas 28

Writing on the Web

MARCH 13, 2013

Telling your brand story in clear and compelling language and in a way that gets people to want to buy from you is what a website is supposed to do. Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” Building a Freelance Business on the Side.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Join the live discussion on Twitter using # BlogWell. Blogs help deliver information from the company to the consumer. That is why blogs matter.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Writing on the Web

JULY 9, 2010

You’ll be able to buy those with the peace of mind that no one will actually start a site devoted to lying about your hygiene! It also uses a number of Twitter accounts for business news and the industrial index. For instance, VA Mortgage Center.com ratings are shared on Twitter and on our company’s website.

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Tips Ning BtoB Digg 100

Buffer

MAY 4, 2022

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JUNE 25, 2012

Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. Blogging: for any new business blog, traffic typically starts out modest but grows over time. But if the user is consistent, helpful, and engaging, it’s virtually inevitable that the following will grow over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Writing on the Web

MAY 26, 2010

Dare I attempt a pun … like, how do you lead them Over the River Buy ? What’s the most important thing to remember when you’re writing for your business blog? Before you ask them to buy, ask them to engage with you. and Friendly Persuasion, How Blogs Work as a Content Marketing Tool.

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Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. And they do go to Facebook , Twitter , and LinkedIn. For example, I don’t explain how clients decide to buy what you have to offer.

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Ning Business Digg Buzz 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement. Tweet This!

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RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. 19% of startups use blogs for marketing. (

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Albacross

MARCH 19, 2019

A blog will help brand you as a leader in your company and is great for building trust and prospects for your business. Wordpress is one of the best platforms for your business blog. Your blog postings should be informative and educational providing content that your readers can relate with.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

LeadSquared

NOVEMBER 24, 2015

Advanced search on Twitter would help. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. Especially on Twitter? I don’t think Hindi publications have a very good audience on Twitter. Question 2. Otherwise, go to Truelancer.com or Freelancer.com.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Single Grain

DECEMBER 29, 2020

Learning how to redirect negativity is a skill that plenty of business owners can benefit from, and he has an incredible podcast episode where he shares how he turned his personal anger issues into creativity, inspiration and productivity. Looking to get better results for your SaaS business? . *

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Writing on the Web

JUNE 9, 2011

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business?

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

JULY 15, 2010

Will marketers be able to influence online buying decisions with subconscious persuasion powers? Are they able to use triggers to get us to buy stuff? Why Use Twitter, Facebook & LinkedIn for Content Marketing? The social ‘Net gives voice to people. Customers rule. How is brain research influencing marketers?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Digital B2B Marketing

OCTOBER 29, 2013

Would they buy it again? An example I recently came across is Passle’s State of Business Blogging 2013 report, with markedly different results from the Content Marketing Institute’s 2014 Benchmarks report. Let me know in the comments below or on Twitter ( @wittlake ). But what isn’t said?

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Statistics Banner Ads Stats Sample 100

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters. That is pretty much the mantra of B2B content marketing. Transforming that concept into an actionable reality is a very different story.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

APRIL 20, 2010

They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

MARCH 10, 2020

Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Takeaway: Are your blog posts pinnable?

eCommerce 90

eCommerce Peer-to-peer Statistics Thought Leadership 90

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. (See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.”

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

PureB2B

AUGUST 28, 2018

While your marketing automation software or data analytics tools will likely provide behavioral data that can enlighten you about your lead’s readiness to buy, these individual behavioral triggers are not indicative of their real intention or motivation. Business Blog. Check out the topics they talk about on their blog.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60