Trade Press Services Newsletter

MARCH 7, 2024

Writing a book takes a monumental investment of time, energy, and resources. Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Zoominfo

NOVEMBER 6, 2020

The next, crucial step is to actively build a work culture where people of all backgrounds feel included, supported, and safe. Defining the goals and mission helped the ZoomInclusion trailblazers formulate more details about where they wanted to go and what success might look like. How can we help?’” This sounds great.

Resources 130

Resources Zoominfo Class Buy 130

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. I’m focused on reinforcing and building culture and driving trust in the organization.” Free Trial One Major HR Pain Point: Data Security Data security, vendor trust, and system reliability The human resource department deals in data, so data security is top of mind. “I

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

Conductor

MARCH 16, 2022

Implementing SEO into your content development process will enable expanded keyword research that helps you better articulate your customer’s voice, questions, and needs in your content. Top Educational SEO Resources for Content Marketers. Top Educational SEO Resources for Content Marketers. Get ready to rise in the ranks.

Education 98

Education Resources SEO Lead Scoring 98

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Get the Kit. Prospecting with personalized videos.

Training 141

Training Top of Funnel Resources Work Management 141

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. And, where do marketers find value in Google Analytics?

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Brandpoint

JUNE 4, 2020

Liz will be speaking virtually at the SMSS on the topic “Producing Consistent Content with Limited Resources for Small Businesses.” ” She was also so kind as to let us interview her about her session, including tips and tricks for working with limited resources and minimal design background. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

FMG Suite

NOVEMBER 2, 2023

Our enhanced premium website design service gives advisors an unparalleled level of design expertise so we can collaborate to build a stunning website aligned with their business goals and brand style.” “We know every advisor’s brand is unique, so their website should be too,” said Susan Theder, Chief Marketing Officer at FMG.

Resources 59

Resources Design Marketing Management Marketing Automation Services 59

Marketing Insider Group

JULY 3, 2023

Don’t worry — we’re here to help you out. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. You’d surely appreciate any shortcuts you can find.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. Let’s get started!

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Sprout Social

MARCH 12, 2021

Starting today, we're using social to support you by sharing resources and starting new conversations around remote work and open communication to help (even just a little) during this time. These resources will help you prepare for ongoing adjustments to the new normal businesses and communities are facing.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. But have you ever considered taking it a step further? . Designate a Team.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

AUGUST 15, 2023

Content marketing agencies have the expertise and resources to create high-quality content that aligns with your business’s goals. When a website regularly publishes new articles, modifies existing ones, or adds new resources, it signals to search engines that the site is active and current. Link building. Authority and trust.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Webbiquity

FEBRUARY 28, 2023

This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams. By delivering a more tailored purchasing experience to clients, companies can improve customer engagement, build brand loyalty, and drive repeat business.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

ClearVoice

JANUARY 13, 2022

With these undeniable statistics, many companies stepped up to provide access and equity to help minority entrepreneurs stay afloat in 2020 and continue to maintain their commitments in 2022. If you're a minority business owner, we've compiled grants and resources that may be helpful for you in the new year.

Resources 52

Resources Business Allocation Paid Search Agency 52

Conductor

JUNE 11, 2020

Conductor believes that a great company has a positive impact on the world, and on the people who build it. With that in mind here are some resources that we have put in place to help you get your next SEO or digital marketing position. Industry Impact Analysis : Using Google search activity in the U.S.,

Resources 59

Resources SEO SERP Forrester 59

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Moz

DECEMBER 15, 2020

At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. The State of Local SEO Industry Report 2020. With all that coming your way, there’s bound to be some oversight.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

FMG Suite

JANUARY 26, 2022

Avoid excess jargon and industry-speak. Use subheads in your writing to help increase retention and improve SEO. Build an “ online tribe ” by demonstrating your expertise. The post 50 Marketing Strategies and Resources for Financial Advisors appeared first on FMG Suite. Start a podcast.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Convince & Convert

MARCH 14, 2024

Consultants act as a partner or an advisor to the client — the organization or company and are usually sought after to typically help solve an issue or consult on ways a company or organization can improve. Do you have enough internal resources? Do you know the timing needed for this project? What is the range of your current budget?

Paid Search Agency 147

Paid Search Agency Advertising Agencies Consulting Ad Agencies 147

BenchmarkONE

OCTOBER 16, 2019

There’s a wealth of information online that can help your business go to the next level. So, let’s look at a series of trainings and inspirational sales leaders that are true to their promise—their guidance can help your business find new areas of sales and success. Tiffani Bova has been in the sales industry for more than 20 years.

Training 58

Training Resources First-Mover Advantage Small Business Marketing 58

Martech

MARCH 8, 2024

However, I feel those changes will be dwarfed by generative AI’s impact on our industry. Tech giants like Microsoft and Google are building generative AI into their current offerings with daily updates. While this is not a comprehensive list, I have included some of the resources I have found to be the most valuable.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO? Tim Hanson is doing the same.

Social Media 157

Social Media SEO Cost Per Click Media 157

Only B2B

APRIL 24, 2024

Demand generation includes strategic efforts focused on building market awareness, igniting interest, and driving demand for your products or services. Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Salesforce Marketing Cloud

MARCH 19, 2024

And you love building community with others who know what it’s like to walk in your shoes. The Salesforce Serviceblazer Community is an online platform that brings together contact center professionals, industry experts, and Salesforce enthusiasts from around the globe. What is the Serviceblazer Community?

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Go Beyond SEO

APRIL 16, 2024

We will dive into industry-specific features and elements that can elevate your website’s effectiveness and help you stand out from the competition. A visually appealing website builds trust and credibility among your audience. Industry-specific features and elements can enhance your website’s effectiveness.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. See Content Preferences of Engineers and Industrial Buyers ). How do you help customers save time and money or improve their operations? What pain points do you address?

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Martech

APRIL 10, 2024

These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards. Building authentic brand advocacy 1. Is it innovation?

Work Management 112

Work Management Marketing Management Product Differentiation 112

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. retail brands must be present, helpful and authentic online.

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

Ledger Bennett

DECEMBER 1, 2019

Flexibility Lack of flexibility and understanding of the right combination of in-house/agency/freelance resource needed at different times Connector. Resource and understanding Limited resource available for talent, and lack of understanding at board level of the needs and cost of an agile marketing team So what’s the solution?

Planning 52

Planning Resources Work Management Resource Management 52

Go Beyond SEO

MARCH 13, 2024

In this section, we will explore the social media strategies and techniques that can help you effectively utilize social media to enhance your brand as a manufacturer. Effective engagement strategies can help manufacturers increase their brand visibility and create a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78