ViewPoint

FEBRUARY 4, 2014

Say you have a promotion based on a statistical test of two types of content. Christopher Hosford is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. But finding the opportunities in Big Data can be deceptively simple.

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

Digital B2B Marketing

OCTOBER 9, 2012

Twitter Mention Spam You have probably seen the spam on Twitter promoting iPhones, gift cards and similar. One presumably well-intentioned individual spammed influential individuals and organizations in B2B marketing, from BtoB Magazine ( @btobmagazine ) to Jonathon Block ( @jblock ) to Steve Farnsworth ( @steveology ).

Social Media 100

Social Media Social Marketing Advertising Agencies CAN-SPAM 100

The Mx Group

JULY 3, 2018

The Mx Group displays a strong culture by demonstrating mutual respect, promoting success, rewarding its employees and continuously challenging the norms by delivering the highest-quality work.”. who joined The Mx Group a little less than a year ago. Senior Copywriter Jenn H. For more information, visit TheMxGroup.com or call 800-827-0170.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. That’s cool.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

The Mx Group

MAY 18, 2018

This statewide survey and awards program, promoted by The Daily Herald Business Ledger, was designed to identify, recognize and honor the best places of employment in Illinois, benefiting the state’s economy, workforce and businesses. The firm was recently ranked the number-seven B2B agency in the U.S. by B2BMarketing.net.

Demand Generation Agencies 48

Demand Generation Agencies Work Management Paid Search Agency BtoB 48

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. That’s despite the fact that 70% of them spend less than 30 minutes a day managing their tweet stream. To its enthusiasts, however, Twitter is a powerful channel.

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Vision Edge Marketing

JANUARY 9, 2013

So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image. .” His new metric is called the “LSE Net Advocacy Score.”

Word of Mouth 100

Word of Mouth WOM Allocation Lead Ranking 100

Marketing Insider Group

DECEMBER 5, 2013

In fact, the Corporate Executive Board’s latest report shows that “ emotion beats promotion ” by a factor of 2 to 1. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. They are looking for brands that put buyers first. 60-70% of B2B marketing content goes unused ( Sirius Decisions ).

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Smashmouth Marketing

AUGUST 25, 2009

As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. A balanced approach seems to be the mix of choice with a slight favor to Outbound activities.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

AUGUST 24, 2009

A balanced approach seems to be the mix of choice with a slight favor to Outbound activities As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Writing on the Web

JULY 9, 2010

By taking some simple precautionary steps, you can not only reduce invalid criticisms about you, but you can also promote yourself. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. Promote this on Orkut. The company, Marchex Inc., Add this to Google Reader. Email this via Hotmail.

Tips 100

Tips Ning BtoB Digg 100

Marketing Insider Group

FEBRUARY 1, 2011

Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. So we instituted customer satisfaction (this was before the Net Promoter Score ) as a sales objective. The main points: Sales is the customer of marketing.

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

KoMarketing Associates

OCTOBER 30, 2012

Gail Goodman, CEO of Constant Contact , recommends brewing up some off-season excitement around your seasonal business, including promoting customer success stories on your company blog or via social media and pushing out valuable content that engages customers year-round. Although your customers may expect seasonal sales/deals (i.e.,

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

MLT Creative

DECEMBER 2, 2011

December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design. Sources: BtoB, AiMA, AMA Atlanta, BMA Atlanta, DMA, TAG, ILM. Meeting and learning from other professionals helps us do our jobs better.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Delivra

OCTOBER 2, 2018

When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. By approaching your email campaign with a high level of respect for your subscribers, you’re more likely to be more thoughtful when personalizing messaging and promotions. Perfect the timing.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. and continued the theme throughout the event: Rockstar icons promoted the theme but the important piece “Revenue” was also in the title, in line with our company messaging. Multi-Touch Promotional Plan: .

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

AUGUST 15, 2006

Ive worked out a special promotion with MarketingSherpa -- you’ll get a complimentary autographed copy of my book and a $300 discount on the Summit if you register by August 31st. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Paul Gillin

OCTOBER 5, 2011

Both turned out to be promotions for companies exhibiting at the conference. I may not buy from them, but I sure do help promote their wares. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

The ROI Guy

MAY 10, 2011

Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

markempa

SEPTEMBER 20, 2005

" The series was created to promote the 2005 Lead Generation Summit. " The series was created to promote the 2005 Lead Generation Summit. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 a new cartoon series by MarketingSherpa called "Sales Lead Hell."

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

Adobe Experience Cloud Blog

AUGUST 30, 2011

The Dreamforce promotional message underscores the importance of this major business shift to social: “There’s a post-PC revolution underway, and your customers have moved to a world that’s entirely social, mobile, and open. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs).

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

MLT Creative

MAY 25, 2010

BtoB Magazine articles you may also like: The Big Question "What is one critical lesson you've learned about effective lead nurturing?" Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

CRM 40

CRM Advertising Agencies B to B BtoB 40

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. EMC doesn’t use Facebook’s wall to much effect, but its purpose seems more promotional than interactive.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 25, 2005

write, speak, publish, and promote ) Benefit from the Halo Effect. write, speak, publish, and promote ) Benefit from the Halo Effect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Be visable. Associate with the big names Use Customer Reference Selling. Leverage Your Social Network.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

MLT Creative

SEPTEMBER 30, 2011

Expo New York, NY: This annual conference brings together people, ideas, connections, contacts, products, and companies to promote stronger Web 2.0 Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI. Plus, it’s free. October 10-13, Web 2.0 communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

Expo New York, NY: This annual conference brings together people, ideas, connections, contacts, products, and companies to promote stronger Web 2.0 Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI. Plus, it’s free. October 10-13, Web 2.0 communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

markempa

MAY 23, 2005

So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events. By following this basic truth, InTouch , increased webinar registrations by 255% with out changing any webinar promotion tactics. Tips on how to effectively promote your events. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MAY 18, 2007

Lead generation must be promoted from the top down and bottom up. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Share lead generation best practices amongst the sales team. Assign revenue goals to your joint sales and marketing plan.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Ranking 120

markempa

JUNE 23, 2005

I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 from Jack Yoest Not every request for pricing is an objection. But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

JULY 7, 2006

Are there upcoming events that should be promoted when calling? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Hubspot

NOVEMBER 25, 2011

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% Not integrating email and social media.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

markempa

JUNE 7, 2005

It is just being overused and abused as a hollow form of self promotion. It is just being overused and abused as a hollow form of self promotion. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Is the term "thought leadership" to blame? I rather like it. I rather like it.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

JUNE 8, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120