markempa
MAY 25, 2005
« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable.
Vision Edge Marketing
JANUARY 9, 2013
This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. ” and combines the Net Promoter Score with reported NWOM, and is calculated as follows: . Recently we’ve been asked about measuring brand equity. LSE Net Advocacy Score = NPS – NWOM. .
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KoMarketing Associates
OCTOBER 30, 2012
Instead, build your customer base by listening to and engaging with your audience; doing so will establish positive word-of-mouth messaging, customer loyalty, and repeat business. So, in other words, a literal tweeter! Although your customers may expect seasonal sales/deals (i.e.,
markempa
JUNE 28, 2007
Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
AUGUST 15, 2006
Ive worked out a special promotion with MarketingSherpa -- you’ll get a complimentary autographed copy of my book and a $300 discount on the Summit if you register by August 31st. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Paul Gillin
OCTOBER 5, 2011
Both turned out to be promotions for companies exhibiting at the conference. I may not buy from them, but I sure do help promote their wares. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them.
markempa
JUNE 8, 2005
This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
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