DiscoverOrg

APRIL 11, 2019

So order the margarita, stroll down to the beach, and grab a book for a little beach reading. We assume you have an old copy of How to Win Friends and Influence People in your bookcase, and certainly Dale Carnegie’s book is a must-read for anyone in customer-facing roles. What will it be? it’s not beach reading, and b.)

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. Then he read this — one of his now-favorite sales books. “I Get started 1. The four agreements are: 1. My pipeline dried up.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Heinz Marketing

OCTOBER 27, 2023

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! Dunford uses a great example in her book about Arm & Hammer repositioning from baking soda to a deodorizing product. Failure to position yourself correctly has costly results because you end up investing in a black hole rather than in your best fit.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

Trade Press Services Newsletter

APRIL 4, 2024

Spend the time to answer the questions carefully and thoughtfully and always provide your bio to the host ahead of time. Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Are you interested in getting booked as a podcast guest or want to learn more about podcasting?

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Heinz Marketing

MARCH 27, 2020

The CEO of a venture capital-backed start-up once told me he was willing to spend 100 percent of a target customer’s lifetime value if we could get them signed and add their logo to his fundraising deck. In other words, a VC-backed company’s focus on bookings is about validation, not profitability. appeared first on Heinz Marketing.

B2B Marketing 106

B2B Marketing B2B Validation Acquisitions 106

Hubspot

MAY 8, 2019

Most salespeople spend 21% of their day writing emails. Tools like appointment scheduling apps and booking software help automate the process of scheduling meetings with potential and existing customers. You'll speed up your sales process by allowing prospects to book meetings when it's best for them. Multiple calendar views.

Work Management 95

Work Management Software Best Practices Pricing 95

Hubspot

DECEMBER 28, 2020

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Brightedge

APRIL 14, 2021

While Americans await their first and second doses, immediate travel and future bookings are expected to pick up over the next few months but according to Statista , it could take years for the aviation industry to make a full recovery due to limited capacity on flights. Digital Marketing Tips to Win Bookings.

SEO 98

SEO Tips Planning Paid Search Agency 98

Convert

OCTOBER 5, 2020

With this list in mind, we began sifting through the bookshelves to find the pages really worth spending your time on. We started with the usual books that are recommended for advice on how to improve your communication skills. Just google ‘books on workplace communication’ to see these. The Culture Map – Erin Meyer.

Allocation 82

Allocation Advertising Agencies Best Practices Paid Search Agency 82

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Convince & Convert

FEBRUARY 16, 2016

There are a LOT of business books out there. But rarely—very rarely—a book emerges that changes the way you think about books. Brian Solis’ new book: X – The Experience When Business Meets Design turns the business book trope on its ear. This is a book you simply must be able to hold).

Differentiation 75

Differentiation Paper Pricing Price 75

ConvertKit

MAY 18, 2021

Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? I’ll admit this part isn’t typically as fun as writing your book, but it’s just as important because there’s no book if it can’t find its way into the hands of your readers.

Demand 52

Demand Fulfillment Custom Publishing Amazon 52

B2B Marketing Directions

JUNE 11, 2023

The earliest I've found is a 1972 book titled Organizational Buying Behavior by Frederick E. A new book by Antonia Wade - Transforming the B2B Buyer Journey: Maximize brand, improve conversion rates and build loyalty (Kogan Page Limited, 2023) - provides a fresh, expansive, and decidedly buyer-centric perspective on B2B buying and marketing.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

DiscoverOrg

MAY 12, 2016

So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books. 4) Salesbuzz.com.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Ranking Ethics Tips 120

Biznology

JULY 27, 2015

Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. I don’t write negative reviews, because why would you need to be warned away from a book? But this book I read really quickly, because I couldn’t stop. Make time for this book.

Content Marketing 80

Content Marketing Content Differentiation Impressions 80

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. The company has sold upwards of 250 million books over the last two decades. When I think about what really contributed to that, I see it as part of our core value proposition.”

Loyalty 99

Loyalty eCommerce Buzz Paid Search Agency 99

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. Better yet, one in every 20 videos sent results in a discovery call.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Outreach

MAY 7, 2019

My management team is really old school, and I’ve never booked a meeting using their emails.”. “I This has been front and center in my world, mostly because I work with sales development teams to improve process, email messaging, and overall conversations they’re having with prospects.

Spending 97

Spending Verticals Outreach Work Management 97

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. As I said earlier, this book focuses on the basics of lead generation. Scott, for review. New and Old Rules.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. As I said earlier, this book focuses on the basics of lead generation. Scott, for review. New and Old Rules.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

Ambal's Amusings

DECEMBER 27, 2012

Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What’s been missing…until now…is the book that tells marketers exactly how to put content marketing to work. Who is the book intended for? Top 3 takeaways from the book.

Content Marketing 100

Content Marketing Planning Work Management Multi-Channel 100

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Trade Press Services Newsletter

FEBRUARY 1, 2024

Don’t fall for the myth that you must follow the latest trends and implement every “tip and trick” in the book. Spend your time and resources perfecting those programs before you move on to the next. Instead of simply reading a book or blog post, consider taking an in-person course. Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Valasys

NOVEMBER 8, 2019

Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? According to a report from Inc.com, most CEOs & executives read 4-5 books per month. Furthermore, specialists are training people on how to read more books. Well, they do.

B2B Marketing 55

B2B Marketing Enterprise Management Planning B2B 55

Zoominfo

MAY 12, 2016

Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books. With that said, here are five of the books and blogs we love. In addition to her book, you can also find her insights online on her blog. If that challenge intrigues you, it’s worth picking up this book.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Ranking Ethics Profiling 100

Sharpspring

SEPTEMBER 12, 2019

SharpSpring’s Meetings allows teams to easily book appointments without unnecessary back-and-forth communication. Eliminate scheduling friction with leads and prospects so you can optimize the time your team spends selling, ultimately improving sales conversions and boosting revenue. Already a SharpSpring customer?

Spending 53

Spending Trigger Marketing Work Management Marketing Automation Services 53

Hubspot

SEPTEMBER 28, 2017

Covey is a self-improvement book. I recommend starting that path by reading Stephen Covey’s best-selling book, The 7 Habits of Highly Effective People. That's why we summarized the entire book for you below. Critical feedback after writing a book? We spend our time doing things that are not important. Be Proactive.

Effectiveness 101

Effectiveness Terms and Conditions Work Management Lead Scoring 101

Content4Demand

DECEMBER 11, 2018

So of course I don’t board a plane without a book to make the most of the time I spend trapped in a narrow seat 30,000 feet in the air. So I’ve had plenty of time to dig into the best new books to inspire new and better marketing ideas. You’ll want to keep this book handy to remind you how to use them to your best advantage.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Marketing Insider Group

JULY 15, 2021

Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You can certainly read books and articles to get your innovative thinking back on track. Grab those AirPods and spend time with “ The 21st Century Creative ” and host Mark McGuinness. You’re Booked”.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Webbiquity

AUGUST 18, 2010

Don’t you love it when you pick up a book and realize in just the first pages that the author really gets it ? Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. As Jill notes in the book’s introduction, today’s buyers are crazy busy.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

SnapApp

NOVEMBER 25, 2014

We spend a lot of time talking with you from a business perspective – but we’re not all business around here. We’ve been sharing these recipes throughout the month of November on our Facebook page , and put together the full recipe book to share with you. Want to put together a recipe book like this to engage your audience?

Facebook 72

Facebook Spending Business Content 72

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. the sales development team at Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Hubspot

OCTOBER 26, 2017

Then, they’d stop whatever they were doing and spend a ton of time and effort crafting the perfect response. Check out our curated list of Goodreads ’ top ranked books about empathy, and add your favorites to your reading list. 7 Books That’ll Help You Develop More Empathy. From then on, Brian quit answering his emails at night.

Amazon 76

Amazon Thought Leadership Fulfillment Curation 76

Convince & Convert

APRIL 25, 2024

In his latest book, The Time to Win , C&C founder Jay Baer shares a universal truth: speed is important. Baer states that 50% of customers are less likely to spend money if a business is slower than they expect. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats. The power of brevity!

B2B 153

B2B Case Study Case Studies Content 153

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. Even with more conservative spending habits, e-commerce spending is expected to skyrocket with people staying home. fold incremental return on ad spend. Using overlaid text, Betabrand’s ads got the message across, even on mute.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281