Zoominfo
JANUARY 27, 2019
But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.
Zoominfo
JANUARY 27, 2019
But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.
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Adobe Experience Cloud Blog
APRIL 3, 2013
Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. How to use peer-to-peer to amplify every campaign. This word of mouth is clearly a powerful force in marketing. Peer to peer amplification is the answer. How can we make it trackable?
Vidyard
AUGUST 12, 2019
What about a recommendation from a peer? And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth.
Convince & Convert
APRIL 18, 2014
They join us this week to talk about their new book The Power of Visual Storytelling. They join us this week to talk about their new book The Power of Visual Storytelling. The book, designed for businesses who want to stand out from the noise , focuses on the ways brands can tell their story in the changing media landscape.
Vidyard
AUGUST 12, 2019
What about a recommendation from a peer? And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth.
Convince & Convert
JUNE 2, 2013
The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative. The results were shocking. that would be a viable hypothesis.
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