Unbounce

JUNE 1, 2021

We’re pleasantly surprised when that book we meant to buy shows up in an ad next to our favorite sports column or when a social ad lets us know that a previously sold-out concert tour has added some new dates. But I’m guessing you’ve seen their general brand awareness campaigns, not their hyper-targeted conversion campaigns.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Contently

MARCH 1, 2022

In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. Last month Google processed its five-billionth takedown request from copyright holders. Only four were original content. One was deleted.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Conductor

JANUARY 9, 2023

Conductor has you covered for the latest news around ChatGPT, continuous scroll, the E-E-A-T update, and Google’s top trends release. Google E-E-A-T. The What: Google has updated their E-A-T acronym to be E-E-A-T. The Why: Google has stated that there are many untrustworthy pages out there with low E-E-A-T.

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59

QuanticMind

NOVEMBER 1, 2018

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Most advertisers lack the tools needed to take advantage of the new Google Ads features.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

accelerate agency

MAY 17, 2022

High-quality content will help meet real user intent and so please Google. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. Book a Consultation With a customer persona built, you will know the general interests of your target audience.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

High-quality content will help meet real user intent and so please Google. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. Book a Consultation With a customer persona built, you will know the general interests of your target audience.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . What: You no longer can rotate ads evenly long-term.

Adwords 100

Adwords Features Google Lead Scoring 100

Content Standard

AUGUST 12, 2020

Because voice search has fewer results, often only one, getting called out by voice assistants is statistically much more difficult than ranking on Google’s first page. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

Long Tail Marketing 96

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 96

seo.co

JULY 11, 2022

When it comes to growing your practice, generating leads is one of your primary focuses. In the simplest terms, SEO is the process of optimizing your website in a way that increases visibility on popular search engines like Google and Bing. As a result, they’ll also win the prospecting and lead generation games. What is SEO?

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

BenchmarkONE

NOVEMBER 20, 2019

Tell Google. Not only has it made getting off the couch unnecessary, but it’s also shifted the way we conduct searches and how search engines generate results. Instead of typing a few disjointed words in Google and hitting search, we’re speaking our search phrases, and when doing so, it’s in a more conversational flow.

Long Tail Marketing 65

Long Tail Marketing Optimization Content SEO 65

NuSpark Consulting

JUNE 8, 2013

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!),

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. How many books and movies have you skipped over because the cover didn’t capture you? This enables search engines like Google to quickly crawl and index all of the video content hosted on your website.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Scoop.it

DECEMBER 29, 2022

The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. A quick tip : always target the long tail keywords with low competition and high volume. According to Google , 90% of people discover new products and brands through YouTube. So, tap into that space.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Directive Agency

FEBRUARY 1, 2022

And eventually, this organic awareness will – or at least should – translate into stronger lead generation performance. No matter how long-tail you get with your keyword research, it’s hard to get to a customer-led approach when you’re starting with a base keyword like “Enterprise Software For Sales Enablement.”

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

Moz

JANUARY 14, 2020

Outmarket your competition by generating more of your cheapest and best converting traffic, luvly brand traffic. This stat summons the final wag for the long-tail of smaller specialist retailers. The long-tail of retailers were the early settlers in the e-commerce land of plenty.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Parse.ly

JULY 29, 2021

When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. People get excited about new subscribers for their travel tips newsletter or a new booking for one of their luxury tours. Done right, it can be the first step in turning someone who is just looking into someone who is booking.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Hotels need to have systems in place to collect this data and connect it to their customer relationship management (CRM) platform to automate personalizations that encourage upgrades and repeat bookings.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Webbiquity

JANUARY 19, 2010

4 ways to make long-tail search deliver by iMedia Connection. Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search. Share this on del.icio.us. Post this on Diigo.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

SmartBug Media

AUGUST 24, 2022

Like most consumers, you start with an internet search, typing something like "refrigerators" into Google. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. Digging into a real-life example, let's imagine that you're shopping for a new refrigerator. The problem?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

seo.co

FEBRUARY 22, 2021

This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. For example, TOFU pieces are about generating awareness and introducing a reader to a topic which means informational intent.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

Content Marketing Institute

JULY 24, 2018

50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. I would create a few campaigns focused on creating user-generated content that we could repurpose. Do campaigns focused on creating user-generated content that could be repurposed, says @JasonSchemmel.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

ClickZ

OCTOBER 20, 2020

With automation, you can assemble a sequence of email messages based on certain actions made by clients or leads, such as booking an appointment, downloading an ebook or signing up for a webinar. Lead generation. Essential marketing features of a CRM. Leveraging automation. Landing pages/forms. Membership. Scheduling.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Content Standard

MARCH 7, 2023

Over the past 25 years, we’ve gone from unleashing their vast potential to a time when we take for granted that all things are now “Google-able” and “Bing-able,” giving Alphabet and Microsoft direct, disproportionate power and influence over online behavior, content consumption, and culture.

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

Marketing Insider Group

AUGUST 23, 2021

Google has finally made it official: Content marketing is now its number one ranking factor. Now more than ever, it’s time to embrace this ROI-generating marketing tactic. Discover how to optimize your content for Google searches. Why do you think Google has made quality content its number-one ranking factor?

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Moz

OCTOBER 18, 2020

Detailed, recent reviews — especially on Google Maps, but preferably also on other sites. For home services, identifying and reporting Google My Business spam/violations are the most impactful. Knowing the Google My Business guidelines is crucial along with knowing how to spot violations. Blake Denman : Home Services.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

QuanticMind

JUNE 8, 2018

While Amazon ads don’t get as much buzz as Google or Facebook advertising options , the platform is just as important (or even more so) for ecommerce sellers. Just like with Google PPC, Amazon ads are a way to get your products at the top of search results when people shop on Amazon. Long tail keyword research tools.

Amazon 40

Amazon Paid Search Agency Ads Campaigns 40

Hinge Marketing

OCTOBER 25, 2013

On September 26, Google resolved a month of confusion and curiosity by announcing not only a completely revamped search algorithm, dubbed Hummingbird, but confirming that Hummingbird had been flitting away under the hood of Google searches and analytics for the last month. ” “What’s with Google’s latest update?”

Work Management 48

Work Management Marketing Management Service Lead Scoring 48

Hinge Marketing

SEPTEMBER 30, 2015

Using Google Analytics or another analytics tracking system, you can show your C-suite exactly how many conversions your organization is getting each month. This could be a Contact Us or RFP form that they’ve filled out, or could be when someone downloads a guide, book, research report, or other piece of gated content.

Work Management 48

Work Management Buy Analytics Marketing Management 48

MeetingOne on Webinars

AUGUST 27, 2019

In today’s world built on search engines, your webinar title must utilize highly visible keywords (or long-tail keywords) to be picked up by Google. To be fair, the speaker also wrote a book with the same title. SEO Visibility. Using the right keywords can help draw organic interest to your webinar. Action Verbs.

Webinar Metrics 56

Webinar Metrics Long Tail Marketing Training Keywords 56

seo.co

NOVEMBER 4, 2021

Google sitelinks are listed after a main search result, in which it is followed by multiple indented sitelink results. ” Google tells you more about sitelinks within Webmaster Tools. ” Google tells you more about sitelinks within Webmaster Tools. How to Acquire Google Sitelinks [9 Steps]. Use Google Signals.

Google 98

Google Click Rate SERP Paid Search Agency 98

Hinge Marketing

JULY 16, 2015

Your marketing strategy is generating so many qualified prospects and you can’t keep pace. Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? This long-term strategy leads to a brand that prospects can trust.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

QuanticMind

OCTOBER 19, 2018

For example, when someone tries to book a hotel in Munich during Oktoberfest and discovers it’s double the price it was last month. Or when your friend booked her plane ticket to Seattle last week and today you’re paying 30% more to book the same flight. It’s possible to optimize for this because of the way PPC bidding works.

PPC 40

PPC Pricing Price Work Management 40

Hinge Marketing

MARCH 26, 2014

By providing valuable, sharable content on issues that are important to target audiences, services firms can generate interest amongst those influencers and decision makers. For more insights on online marketing, download our free book Online Marketing for Professional Services. This is the beginning of the sales funnel.

Online Marketing 48

Online Marketing Work Management B2B Marketing Marketing Management 48

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? As far as leads generated, 40% of the marketers we surveyed generate more than 30 percent of their leads from old blog posts. One-quarter of the marketers generate over 50 percent of their leads from old posts.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Marketing Insider Group

MARCH 7, 2021

Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+. Google Analytics is one of the must-have tools content marketers should include in their toolbox. Screaming Frog SEO Spider.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363