Contently

MARCH 1, 2022

In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Brightedge

DECEMBER 7, 2019

At BrightEdge I introduce the marketing demand generation group and the practice of SEO on the last day of new-hire training right before lunch and the exam. If you are looking for deeper and longer format industry content, check out BrightEdge's review of the Best SEO Books or Best B2B Marketing Books. Long tails.

SEO 119

SEO Linkbait Long Tail Marketing Mobile Marketing 119

accelerate agency

MAY 17, 2022

Book a Consultation With a customer persona built, you will know the general interests of your target audience. There are many ways to generate these topics. You need to take those topics and use them to generate keywords to incorporate into your content. Those two types are called ‘head’ and ‘long tail’ keywords.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

Book a Consultation With a customer persona built, you will know the general interests of your target audience. There are many ways to generate these topics. You need to take those topics and use them to generate keywords to incorporate into your content. Those two types are called ‘head’ and ‘long tail’ keywords.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Webbiquity

JULY 19, 2016

Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.”

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Unbounce

JUNE 1, 2021

We’re pleasantly surprised when that book we meant to buy shows up in an ad next to our favorite sports column or when a social ad lets us know that a previously sold-out concert tour has added some new dates. But I’m guessing you’ve seen their general brand awareness campaigns, not their hyper-targeted conversion campaigns.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

BenchmarkONE

NOVEMBER 20, 2019

Not only has it made getting off the couch unnecessary, but it’s also shifted the way we conduct searches and how search engines generate results. Use Long-Tail SEO. This has always yielded the best results, but when it comes to optimizing your content for voice search, don’t neglect long-tail keywords or phrases. .

Long Tail Marketing 65

Long Tail Marketing Optimization Content SEO 65

Hubspot

OCTOBER 27, 2010

A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W. Essentially, the book encourages entrepreneurs to think differently about their business plans. These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

KoMarketing Associates

MAY 21, 2019

Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. Instead, we want to look at longer tail terms that target users further down the funnel. These long tail keywords may not get as many searches but they are more relevant and likely less competitive.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Conductor

JANUARY 9, 2023

With the increasing prevalence of AI-generated content, Google has placed a greater emphasis on the authoritativeness and trustworthiness of the content, as well as the expertise and experience of the author. AI-generated content may not always be of the same quality or reliability as content written by a human expert in the field.

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59

Content Standard

AUGUST 12, 2020

Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach. Think of long-tail keywords that aren’t just contextually relevant to your brand, but that also include transactional phrases, local searches, and popular qualifiers.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

Parse.ly

JULY 29, 2021

When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. People get excited about new subscribers for their travel tips newsletter or a new booking for one of their luxury tours. Done right, it can be the first step in turning someone who is just looking into someone who is booking.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Conductor

OCTOBER 28, 2019

You can’t be certain your content will rank, even if you follow every best practice in the book. Therefore, you’ll get a lot of data about which long-tail queries actually drive conversions. Paid SERP space generally generates far fewer total clicks despite getting premium placement on the SERP. What is SEM?

SEM 68

SEM SEO Long Tail Marketing SERP 68

Scoop.it

DECEMBER 29, 2022

The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. A quick tip : always target the long tail keywords with low competition and high volume. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Moz

JANUARY 14, 2020

Outmarket your competition by generating more of your cheapest and best converting traffic, luvly brand traffic. This stat summons the final wag for the long-tail of smaller specialist retailers. The long-tail of retailers were the early settlers in the e-commerce land of plenty.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Directive Agency

FEBRUARY 1, 2022

And eventually, this organic awareness will – or at least should – translate into stronger lead generation performance. No matter how long-tail you get with your keyword research, it’s hard to get to a customer-led approach when you’re starting with a base keyword like “Enterprise Software For Sales Enablement.”

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

seo.co

JULY 11, 2022

When it comes to growing your practice, generating leads is one of your primary focuses. As a result, they’ll also win the prospecting and lead generation games. Google is a more valuable platform than every phone book, bus stop, billboard, and radio spot combined. It’s not just about generating clients. Builds authority.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. How many books and movies have you skipped over because the cover didn’t capture you? How many books and movies have you skipped over because the cover didn’t capture you? What do they care about?

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Hotels need to have systems in place to collect this data and connect it to their customer relationship management (CRM) platform to automate personalizations that encourage upgrades and repeat bookings.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

QuanticMind

NOVEMBER 1, 2018

Travel Companies: We recommend looking at Bookings as a conversion. In this case, we recommend looking at percentage of the long tail keywords with clicks. Non-brand head terms are expensive in this space, so the more you can extract value from the long tail, the better.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Webbiquity

JANUARY 19, 2010

4 ways to make long-tail search deliver by iMedia Connection. Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Content Marketing Institute

JULY 24, 2018

50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. I would create a few campaigns focused on creating user-generated content that we could repurpose. Do campaigns focused on creating user-generated content that could be repurposed, says @JasonSchemmel.

Marketing Budget Creation 102

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 102

SmartBug Media

AUGUST 24, 2022

Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. Whether it be an e-book, webinar, podcast, checklist, or something else, make sure it is something you know your persona will need. A Solid Keyword Strategy. How many searches is this keyword getting per month?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

ClickZ

OCTOBER 20, 2020

With automation, you can assemble a sequence of email messages based on certain actions made by clients or leads, such as booking an appointment, downloading an ebook or signing up for a webinar. Lead generation. Essential marketing features of a CRM. Leveraging automation. Landing pages/forms. Membership. Scheduling.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Sales Engine

OCTOBER 16, 2015

B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably. You’ve probably heard about the concept of the Long Tail, the retailing strategy of selling a large number of unique items with relatively small quantities sold of each.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . The Bad: I’d like to be able to add multiple labels to keywords, as some long tail terms may fall under multiple labels or themes.

Adwords 100

Adwords Features Google Lead Scoring 100

Lead Liaison

MAY 16, 2017

Take an e-book that you’ve written and break it up into blog posts, or turn an interesting press release into a blog. Use long-tail keywords so you reach your target market. Use your social media channels to pick your followers’ brains. Find out what they want to read about and then write about those topics.

Planning 52

Planning Marketing Plans Lead Liaison Marketing Automation Services 52

Method and Metric

FEBRUARY 1, 2019

Book an Appointment. Booking Button. Include Long-Tail Keywords when possible. Moreover, listings with photos and a virtual tour are twice as likely to generate interest in booking a reservation or making an appointment at your place of business, according to a study by Google Street View. GMB Features.

Features 75

Features Google Optimization Business 75

NuSpark Consulting

JUNE 8, 2013

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!),

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Content Standard

MARCH 7, 2023

So, you better believe that the advent of generative AI-powered search engines has materialized a hype train of unprecedented proportions. You may be pondering how generative AI will change the way search engines understand queries and how content appears in search results. What is Generative AI and what are its applications?

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

seo.co

FEBRUARY 22, 2021

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. For example, TOFU pieces are about generating awareness and introducing a reader to a topic which means informational intent. Singular keywords like “shoes” are usually the most competitive.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

Marketing Insider Group

MARCH 15, 2023

show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED. Key Takeaways: You must meet your audience’s needs by targeting your ideal customers, publishing information on the correct topics, and using effective long-tail keywords. our own recent research (report coming soon!)

Ideal Customer Profiles 309

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 309

Hinge Marketing

SEPTEMBER 30, 2015

This could be a Contact Us or RFP form that they’ve filled out, or could be when someone downloads a guide, book, research report, or other piece of gated content. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm.

Work Management 48

Work Management Buy Analytics Marketing Management 48

MeetingOne on Webinars

AUGUST 27, 2019

In today’s world built on search engines, your webinar title must utilize highly visible keywords (or long-tail keywords) to be picked up by Google. “ Bridge the Distance: Addressing Challenges of Virtual Teams ” hit upon an important, long-tail keyword for our SEO visibility: “challenges of virtual teams.”

Webinar Metrics 56

Webinar Metrics Long Tail Marketing Training Keywords 56

Hinge Marketing

JULY 16, 2015

Your marketing strategy is generating so many qualified prospects and you can’t keep pace. Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? This long-term strategy leads to a brand that prospects can trust.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

accelerate agency

MAY 24, 2023

As you might expect, it focuses on data gathered through the Google search engine – which is where you’re likely to generate most of your traffic from anyway. On a broader level, an acquisition report will also show you how effective your paid ads, social media marketing, and email newsletters are at generating traffic to your site.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52