Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Content Marketing Institute

FEBRUARY 11, 2021

Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice.

Tips 137

Tips Paper Content Marketing Content 137

Content Marketing Institute

NOVEMBER 29, 2021

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

Content Marketing 142

Content Marketing Content Communities Creativity 142

B2B Marketing Directions

APRIL 14, 2024

Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023). Most marketers recognize that effective content is essential for marketing success.

Paid Search Agency 54

Paid Search Agency Custom Publishing Advertising Agencies Rules 54

Content Marketing Institute

NOVEMBER 28, 2022

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading →

Content Marketing 108

Content Marketing Content Communities Creativity 108

Webbiquity

APRIL 26, 2022

That said, not everyone has the ambition or patience to write well. Whether you want to DIY or seek professional help, here are six paths to ending up with better content for your website, blog, or other digital platforms. Read the good stuff: the classic books of yesterday, the best columnists and authors of today.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

DivvyHQ

OCTOBER 28, 2022

Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!

Content Marketing 126

Content Marketing Planning Content Marketing & Strategy 126

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Biznology

JANUARY 15, 2021

I thought I would start the year with a recap of the great books I read over my break. I will be back next week with our regularly scheduled content and programming. ” [KJ – this book had been anchoring my nightstand for a while. Nowhere is this clearer than in his writing about his loved ones.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Search Engine Journal

JANUARY 27, 2023

It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts' advice. The post 8 Content Writing Tips From Experts In 2023 appeared first on Search Engine Journal.

Tips 101

Tips Content SEO Tools 101

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., Even better, you should just go ahead and buy Everybody Writes for yourself and use the holiday season to read and digest the many valuable insights the book contains.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

B2B Marketing Directions

NOVEMBER 19, 2023

"Your content will never provide competitive advantage. But your content strategy just might." Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Convince & Convert

OCTOBER 1, 2013

Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience. But writing a book is a horse of a different color. This is your chance to take the initiative. (Of

Thought Leadership 135

Thought Leadership Content Copywriting Internet Marketing 135

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. Some are new, some old, and all insightful and ready to shift your mindset on some of the foundational elements of marketing: empathy, writing, and creating. Honest but not sugar-coated. Embrace a persona.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

B2B Marketing Directions

FEBRUARY 11, 2024

Source: Basic Books Predictive mathematical models touch our lives virtually every day. For example, marketers use mathematical models to determine the optimal mix of marketing programs (marketing mix models), identify the attributes of their best prospects, and personalize marketing communications and other forms of marketing content.

Lead Ranking 54

Lead Ranking Marketing AI Forecasting Validation 54

Roketto

JULY 6, 2022

Would you say that a journalist is the same as the author of a book? A writer is a writer, right? Not so fast. A scriptwriter? Didn’t think so.

Copywriting 153

Copywriting Content Features Content Marketing 153

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Contently

MARCH 24, 2020

After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency.

Storytelling 154

Storytelling Barriers Class Paper 154

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Contently

JANUARY 19, 2018

.” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. Turns out the most popular authors tend to write at a lower reading level than the typical person in her or his field. It added another dimension to my theory about good writing. Rowling (5.5)

Viral Marketing 167

Viral Marketing Video Marketing Studies Design 167

Marketing Insider Group

MAY 16, 2023

Here’s our diagnosis and the content-creation-cure. Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. Key Takeaways. Every business needs a blog.

Startups 280

Startups Work Management Marketing Management Service 280

Lead Forensics

MARCH 7, 2024

Whether it’s acquiring valuable habits, kicking undesirable ones, or boosting your productivity, these books are packed with wisdom accumulated over years of experience. With such a wealth of knowledge available, there’s a book out there waiting to become your personal guide on your journey of self-improvement.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters. Johnson an important read for marketers.

Ethics 71

Ethics Work Management Studies Resources 71

Anyword

DECEMBER 1, 2021

Not all business writing is the same. In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing?

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Writing on the Web

JANUARY 27, 2014

src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? To me, writing a blog post is a micro version of ebook writing. I usually write a list of solutions that help with this problem. and Blogs Alike?" One step at a time.

Broadcasting 100

Broadcasting Blogger Internet Marketing Business Blogging 100

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. Key Takeaways. Every business needs a blog.

Startups 253

Startups Work Management Marketing Management Service 253

ClearVoice

APRIL 27, 2022

Publishing a book of any format is a significant accomplishment. It’s one thing to have the idea or goal to write a book, but to actually execute that concept requires an entirely different level of discipline. Write an ebook, with these 10 steps by @AltimeseNichole. ContentMarketing | #Ebooks | #Writing Click To Tweet.

Copyright 97

Copyright Business Amazon Distribution 97

Anyword

OCTOBER 5, 2023

There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data. Remember, there is no rule book yet, and we are defining how AI will be used for years to come. But a Performance Writer looks for additional ways to build data into their writing process.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Anyword

FEBRUARY 9, 2022

Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. One of his most valuable pieces of advice is to write copy that sells products; if plain old English will get the job done, then the copy should cut back on being too “creative.”. “If Ogilvy on Advertising.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

ConvertKit

JUNE 18, 2021

It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. You can be a full-time writer—and while it may not look like a fairytale or Hollywood rom-com, it’s more than possible to pursue writing full-time. I love it.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Marketing Insider Group

NOVEMBER 19, 2016

TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. But his latest book, How to Live a […]. The post The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book appeared first on Marketing Insider Group. Subscribe at unthinkable.fm

Newsletter 100

Newsletter Conversion Marketing Content Marketing 100

Writing on the Web

JANUARY 6, 2014

Webpage, or Printed Book?" Most people I know, including many of my clients for whom I ghost write and edit, assume that all book writing is the same. For digital content, the same rules of grammar apply and are essential for clarity. But in general, writing for digital is more conversational and informal.

Rules 100

Rules Guidelines Press Keywords 100