BOP Design

FEBRUARY 19, 2021

In this post, we share tips from our experienced B2B website copywriting team on how to write great copy that positions your brand as an expert. People interact with copy on a website differently than they do with copy in a magazine or book. Read more: Common copywriting errors that make readers cringe. Web Copy vs Print Copy.

Copywriting 130

Copywriting Tips B2B SEO 130

DivvyHQ

OCTOBER 28, 2022

Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!

Content Marketing 126

Content Marketing Planning Content Marketing & Strategy 126

Roketto

JULY 6, 2022

Would you say that a journalist is the same as the author of a book? A writer is a writer, right? Not so fast. A scriptwriter? Didn’t think so.

Copywriting 153

Copywriting Content Features Content Marketing 153

Anyword

APRIL 21, 2022

AI will continue to make massive strides in the fields of health care, education, transportation, and other industries, but what does this mean for the future of marketing and copywriting? So, what skills will marketers and copywriters need to focus on in order to make the most out of this evolving AI technology? Let’s dive in.

Marketing AI 97

Marketing AI Copywriting Cost Per Click Click Rate 97

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

ClearVoice

APRIL 27, 2021

At the heart of content marketing is the ability to help clients meet their goals. With these answers in mind, content marketing copy can connect the brand with their audience by making them feel seen and understood, but it can also help them imagine a future where their lives are made better. How do you match that tone?

Copywriting 105

Copywriting Tips Trigger Marketing Trust Marketing 105

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Convert

JANUARY 16, 2023

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Outgrow

SEPTEMBER 30, 2019

Copywriting Strategies You Need to Engage Consumers With Content. In today's world of content shock, everyone struggles for people's attention online. This struggle becomes a big challenge for small business owners and content creators. They have to develop a more careful approach to content. They sell ideas.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Highlight key content on each page.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Highlight key content on each page.

Tips 120

Tips Content Paper Copywriting 120

Biznology

AUGUST 27, 2014

Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. Not a copywriter?

Copywriting 80

Copywriting Rules Marketing & Strategy Content 80

Anyword

JULY 14, 2022

What if we told you that it was even easier to create, edit, and tweak content of all types with Anyword? Meet Anywords new “Documents”, your one-stop-shop for our AI copywriting tools. Now you can generate data-driven copy and use our basic copywriting formats all in one place, providing you with even more flexibility.

Copywriting 97

Copywriting Content Template Facebook 97

Convince & Convert

OCTOBER 1, 2013

Does the very idea of writing a book scare you? Sure, I had plenty of professional writing and content marketing experience. But writing a book is a horse of a different color. Many of us who consume content on our phones and computers escape the constant barrage of information through books. Still not convinced?

Thought Leadership 133

Thought Leadership Content Copywriting Internet Marketing 133

nDash

DECEMBER 6, 2021

nDash writer Deborah Huso is an internationally published, award-winning journalist and book author with more than two decades of experience in media. She is also founding partner of WWM, an elite content marketing and strategic communications firm. Her work has appeared in U.S. News & World Report, USA Today, BBC, and HousingWire.

Copywriting 52

Copywriting Consulting Creativity Paid Search Agency 52

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

WriteSpark

FEBRUARY 2, 2010

So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. E-book Advantages. E-Book Drawbacks.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. – Pete Docter.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

Marketing Insider Group

JULY 15, 2021

A few days ago, I interviewed Carla Johnson about her new book, Re:Think Innovation. That’s how you clawed your way up from junior copywriter to copy chief – and eventually to CMO, right? While you’ll have to read Carla’s book in its entirety (it’s a quick read) to learn all the details, you can start the process today.

Business 317

Business CMO Copywriting Creativity 317

SmartBug Media

MAY 23, 2019

Writing an inbound marketing book—and as we said in the first part of this series , you are using existing content to create a book, not starting a scratch—is more than copywriting and the actual words. After all the compiling, writing, revising, and revamping, you’ll be ready to design your book.

Amazon 65

Amazon Copyright Planning Inbound Marketing 65

Anyword

FEBRUARY 1, 2023

Creating content is an incredibly rewarding experience. Whether you’re a copywriter, blogger, or content creator, you know that coming up with fresh and exciting ideas isn’t always easy. From writer’s block to procrastination, there are plenty of obstacles that can make content creation a difficult task.

Process 98

Process Copywriting Content Blogger 98

B2B Marketing Traction

OCTOBER 13, 2011

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. There are two things that copywriting is critical for today – social sharing and content. Content Optimization.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

Martech

APRIL 7, 2023

The other provides content optimization recommendations to assist writers. SE Ranking’s AI Writer generates various types of written content “in accordance with the highest SEO copywriting standards.” Searchie’s Wisdom AI, powered by GPT-4, uses audio, video and written content to create answers to natural language questions.

Product 109

Product Enterprise Management Copywriting User-Generated Content 109

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. Her strong background in marketing and consumer campaigns also provides a solid footing for creating content that converts in any arena. . Type of content: Blogs. Kate Smedley – HR Tech Copywriter .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Content Standard

AUGUST 30, 2017

But there is perhaps no rivalry more heated than that between advertising and content marketing. Though they use many of the same tools—copywriting, design, creativity—and have largely the same ends, content marketers and advertisers might have the greatest difference in opinion of any related professionals.

Copywriting 54

Copywriting Top of Funnel Content Marketing Paid Search Agency 54

Delivra

OCTOBER 10, 2018

We compiled this list of 10 books that help you gain more from email marketing, Some of them are entirely about email strategies, while others can help you address certain components of your email plan, including producing engaging content, building your brand, and measuring results.

Email Marketing 74

Email Marketing Planning Top of Funnel Best Practices 74

Writing on the Web

NOVEMBER 8, 2011

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Case Studies. Sales Materials.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

ClearVoice

NOVEMBER 2, 2018

The answer to that question depends on the business goals for the content you want to create. You need content. What type of content writer do you need? 10 common types of writers in media and content marketing. SEO copywriter/generalist. Generalist copywriters are jacks-of-all trades. Not so fast.

Copywriting 111

Copywriting Content Click Rate Social Media 111

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Scoop.it

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Offer downloadable digital content. The answer to this question is yes, it can.

Lead Generation 76

Lead Generation Lead Ranking Lead Scoring Top of Funnel 76

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. Content Marketing Institute. Joe Pulizzi’s genius was to see the value of content marketing long before everyone else. Matt Heinz has built a successful demand gen agency on the shoulders of great content.

Resources 171

Resources Research B to B Advertising Agencies 171

Aberdeen

MARCH 7, 2018

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. What is a content professional ? Content vs. copy.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63

Contently

MAY 26, 2017

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 138