Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. The new Interactive Marketing Hub that ExactTarget previewed at their conference last week is going to enable companies to sort all of this out for the first time. Further, I suspect most people check email more frequently than they check Twitter throughout the day. Very, very few.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Thanks for bringing it to CA conference!

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Paid Search Agency Online Marketing Advertising Agencies Ads 124

chiefmartech

DECEMBER 27, 2016

Vertical competition presents a greater strategic threat than horizontal competition. But for marketers, it’s much more interesting to look at a product such as Equals 3 that leverages Watson behind the scenes to deliver market research, customer segmentation, and media planning services, all tailored to marketing’s exact needs.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Scott’s book “ UnMarketing &# is out this Fall. It will be a must-read) We Want You! I know it.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media Ad Exchange 126

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. With Social Media, take a look at Chris Brogan. I'd buy a book from him. Take a look at Zappos.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JULY 20, 2010

audit current content against demand, analyze the quality and type according to needed media, develop a plan to adjust current content and create needed content, and measure the results achieved). Check out my Online Marketing Summit presentation below on this topic: View more presentations from Mike Corak.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Her design very much adds to the invigorating nature of this book.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. I’ve worked with this team before on the Social Media Success Summit earlier this year. It will change the way you think about Facebook for business.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Social media statistics and reporting, without the hassle.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. 18 social media quotes jay baer View more presentations from Jay Baer. How can I help you?

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged. How can I help you?

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Today, that initial contact can be created over a few hours using social media.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Hogan Like Taxonomy / phone book reference here – search evolution in a nut shell RT @jaybaer.Social Content Ladder 5 Steps [link] [link] Mark J.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Single Grain

JULY 6, 2023

These strategies include: Media relations and pitching stories to journalists Organizing press conferences and media events Community engagement events covered by the media Sales Promotion Sales promotions typically involve enticing customers with a discount, freebie or other perk.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

SEPTEMBER 21, 2010

My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. j Jason Baer Tom - Really interesting presentation. Everyone believes that good social media outreach will increase sales.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

FEBRUARY 23, 2010

You have a wonderful ability to drill straight to the fundamentals, presenting them in a way that's clear and logical. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. link] (via @jaybaer) alexasamuels Another great post, Jay.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. Would it work as a marketing and/or presentation device?

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. I'd also add that content that isn't unique in message – or at least in perspective or presentation, or is also ineffective. How can I help you?

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 1, 2010

I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ??? As always – a great piece Jay. How can I help you?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MARCH 22, 2010

link] Zack Wow, list of heavy hitter presenters… you're in good company. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. No pressure, eh? No pressure, eh? Looks like the “palooza&# will be a hit! How can I help you?

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

JULY 14, 2010

Those results will not change without a concerted effort to engage in social media. Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Here are 4 ways to find out where your customers are in social media: 1. This is a social address book, and social CRM application at each extreme. The way you present it, makes sense.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

AUGUST 18, 2010

We were on a WebEx with a client and their PR firm, they were so called social media gurus. So they were giving their SM plan which included Flickr as the main strategy, when a MSN messager notification pops up from one of the presenters when we asked where the Twitter part of the plan was. How can I help you?

PR 162

PR Social Media Paid Content Media 162

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. Have I gone MAD?? The big news of this event is the launch of Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MAY 20, 2010

USA Today proclaimed recently that the Twilight series of books and movies has increased the popularity of characters’ names among American babies. Harv Ecker's killer book “Secrets of The Millionaire Mind&#. Awesome book that I recommend anyone read. Wisely improve the present, it is nike dunk low thine.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. Do You Have the Guts to Expect Social Media Failure [.] link] jaybaer There’s a good book in there: Social Media Lessons from Homer Simpson. Any thoughts?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

AUGUST 31, 2010

Research published in the Journal of Computer-Mediated Communication shows that online polylogues (multiple people talking with each other simultaneously) is better than a monologue (speaker presentation) or dialogue (turn-taking interactions). link] Dont be a social media buzz-kill « Marketing Alive Blog [.] How can I help you?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

JULY 22, 2010

Does your business recognize the potential of social media marketing but remain uncertain about to how do it? My guess is that we'll find a way to measure the value of social media that will look a bit like a more sophisticated version of Customer Lifetime Value…it won't be perfect…but, we will likely develop it anyway.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. Skeptical of the analogy? link] Ahmed Haha, an excellent post. The True Blood reference floored me. Great post.

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RSS Paid Search Agency Social Media Email Marketing 129