WebMarketCentral

DECEMBER 17, 2009

Social media works. 12 Easy Mistakes That Plague Newcomers to the SEO Field by SEOmoz For those new to SEO, Rand Fishkin provides some excellent advice on mistakes to avoid including reciprocal linking (it doesn't work, and it looks spammy), targeting the same keyword on multiple pages, and not using XML sitemaps. Blogging helps.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

PR 20

PR Conference Social Media Blogger 20

WebMarketCentral

SEPTEMBER 8, 2008

How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts. Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

JUNE 24, 2009

Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

APRIL 10, 2008

Platform There are a wide array of options for building and hosting your blog, from the big 3 online options— Blogger , TypePad and WordPress —to software applications and content management (CMS) systems with blogging features. Blogger from The Blog Squad, as well as forum discussions.

Blogger 20

Blogger RSS Tagging Work Management 20

WebMarketCentral

MARCH 14, 2008

Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalf—or even their own—in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk Of Social Media. "

Advertising Agencies 20

Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

AUGUST 10, 2007

I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. But as I thought about this further, I realized that this is more than how to pitch bloggers versus traditional media. Is this viable?

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

FEBRUARY 25, 2008

Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. After asking "Is your web site working hard enough for you?," Personally, I'm skeptical.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. Unfortunately, Lighter Menus (a slick tool Joost recommends for creating drop-down menus) doesn't work with WP 2.7.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. IT staff in particular work all hours and expect fast response.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? Steve Rubel on how blogs are changing the face of PR by iMedia Connection Lori Luechtefeld talks with PR pro and blogger Steve Rubel about the importance of focusing on your audience and message rather than shiny, sparkly new online tools.

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

NOVEMBER 18, 2009

Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Bloggers could do this independently, but few have the resources to do a thorough job. Conversation Aggregation. Not possible.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

JANUARY 24, 2008

Techniques that Always Work?: by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. Who Uses Dynamic Keyword Insertion? All of which would have sent a perfectly profitable campaign into a tailspin."

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

JANUARY 11, 2008

But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. As my mother taught me how to learn, Joe, my second-oldest brother and first boss, taught me how to work.

Blogger 20

Blogger Tagging Social Media Planning 20

WebMarketCentral

DECEMBER 13, 2006

This handy tool enables you to add links to a variety of social bookmarking sites to each of your blog posts in Blogger, Wordpress, or MoveableType. I'm guessing it works best with Wordpress. It didn't take long to find the Social Bookmark Link Creator. Still, this is, theoretically, a helpful traffic-building tool to add to your blog.

Social Networks 20

Social Networks Web 2.0 Ads Blogger 20

WebMarketCentral

FEBRUARY 20, 2008

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. But it did nothing for the Saturn brand." A cautionary tale for almost any company.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

DECEMBER 17, 2008

How can you ensure that your site works well on mobile devices as well as conventional browsers? What are the most important factors to consider when designing (or redesigning) a website? Where should you start? Which tools can help make your efforts more productive and effective? Postal Service , Adobe and Formway Furniture.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

MARCH 3, 2008

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

SEPTEMBER 10, 2007

iBakeSale is a great opportunity for shoppers to do well by doing good, and has been written up in numerous blogs including The Parent Bloggers Network , midwesternmommy.com , The Mummy Chronicles , The Karianna Spectrum and Phat Mommy , as well as Jonathan's own blog. Any charity can sign up and ask supporters to join.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WebMarketCentral

JUNE 10, 2008

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. I figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void.

Blogger 20

Blogger SEO Web 2.0 RSS 20

WebMarketCentral

FEBRUARY 27, 2008

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

AUGUST 26, 2009

Lately, you may have seen more examples that incorporate graphical elements, like this: Tom Pick Marketing & PR Executive KC Associates, LLC tom@kc-associates.com (It's difficult to match the exact appearance in Blogger; my actual Outlook signature is shown to the right.) In Outlook, it's a bit more work but not terribly difficult.

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

OCTOBER 16, 2007

I started out as a datacenter operator (I worked in the computer center at Virginia Tech while in high school), turned programmer, sales engineer, salesman and finally business owner. DAU: Right now we are simply focused on making a huge impact on our existing customers and it is working. What's your background?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

JANUARY 15, 2007

Note that this tool works much better with IE than with FireFox. Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

SEPTEMBER 9, 2005

Over the last couple of weeks I've had the pleasure of exchanging emails with several prominent bloggers, all of whom have made me smarter. David Wolfe at Ageless Marketing Many bloggers provide tips, which are very helpful. And one of my favorite aspects of blogging is "meeting" new people across the marketing blog space.

Blogger 20

Blogger Blast Campaigns PR Consulting 20

WebMarketCentral

NOVEMBER 5, 2009

He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Another MediaPost article worth checking out is Scout Labs Offers Cheaper Way To Monitor Consumers.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JULY 23, 2007

tools work in small to mid-sized companies. WordPress and Blogger are the most popular blogging platforms, while Feedburner is the preferred RSS feed creator. According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 activities. Clearly, Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

JUNE 26, 2008

They dove immediately into examples of what can be done with the product without explaining, at a high level, what it is, how it works, and who cares. The selection of bloggers for outreach also seemed a bit odd. Although I found the product fascinating, most of what I write isn't targeted at large CPG firms or retailers.

Buzz 20

Buzz Aggregators Branding Brand Identity 20

WebMarketCentral

MAY 15, 2007

Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 However, there's been a shortage of quantifiable data. lead generation tools, but the results haven't been released yet. So, I started an experiment last month to provide some metrics. First, anecdotal evidence from two clients.

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

JANUARY 28, 2008

Please God, take it away and let me get some work done. The specific term will have far lower search volume, to be sure, but someone using is far more likely to looking for exactly what you sell than a seacher using a shorter, more generic phrase. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MARCH 5, 2008

It's not clear whether the idea fizzled because the program didn't always work properly or because online advertising simply isn't that all that annoying to people, but the whole short-lived uproar seemed to just disappear. No flashing whack-a-mole banners. No highly targeted Google ads based on the search terms you've entered."

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

OCTOBER 23, 2006

are the ones written by "household name" bloggers? Fortunately, this seldom works -- institutional and other large investors rarely pay attention to these boards, and those who do are sophisticated enough to spot a short-seller miles away. What if the most commonly tagged blogs on del.icio.us

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues. The only difference is the ugliness."

Social Media 20

Social Media Optimization Linkbait Media 20