Webbiquity

NOVEMBER 3, 2020

According to stats from Zapier’s Q3 2020 Automation Confidence Survey , 30% of employees say automation software saves their company money, and 44% say it saves time. One study on IT outsourcing found that automating these services could provide a total cost reduction of 26-66%.

Marketing Budget 239

Marketing Budget Marketing AI Work Management Budget Programs 239

Optinmonster

JANUARY 14, 2024

50% of bloggers now utilize AI tools to enhance their content creation process. The integration of AI in content creation marks a significant shift, with 50% of bloggers embracing this technology, underscoring its role in enhancing creativity and efficiency. Data-driven content can enhance credibility and engagement. That’s it!

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Hubspot

MAY 18, 2015

For me, it was an IBM study that found 80% of corporate blogs contain fewer than five posts. If the study centered on personal blogs, I’d understand. For years, I’ve struggled with IBM’s stat. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. But corporate blogs? Let’s have a look.

Blogger 28

Blogger Video Marketing Dwell RSS 28

Convince & Convert

OCTOBER 22, 2015

Andy talks to us about everything from do’s and don’ts of web design and content creation strategies to the value of “the missing stat.” Building the “Wikipedia of your industry” The value of the missing stat. Orbit Media Blogger Study. ” In This Episode. Content Jam. Optimizely.

Design 144

Design Traffic Wikipedia Content 144

ClickDimensions

JUNE 3, 2019

Case studies. An oldie, but a goodie, case studies are an effective way to incorporate your customers into your marketing content. While case studies can take many different forms, be sure that you explore a customer’s story from start to finish. Guest blogs are a win for marketers and your guest blogger customers alike.

Features 66

Features Ideal Customer Profiles Case Study Case Studies 66

Scoop.it

MAY 18, 2021

Let’s briefly outline the core features of curated content : It’s always based on already existing pieces: articles, studies, posts, or tweets. Hence the third tip follows from the above: study your customers’ preferences , tastes, and interests. Inspiring and Striking: Quotes & Stats.

Curation 97

Curation eCommerce Business Content 97

Scoop.it

OCTOBER 27, 2022

That’s because the content world is becoming saturated with endless bloggers and marketers ready to grab any search engine user that comes their way. Collect and publish hot of the press case studies on your blog. Psst … wanna use curated content to generate internal email newsletters in just a few clicks? See how we can help.

Curation 86

Curation Work Management Marketing Management Service 86

Content Marketing Institute

FEBRUARY 1, 2019

Follow the trail to vet the stat and you’re likely to find, it’s: Misquoted or misinterpreted. If you cite a study, tell the reader who conducted it and link to the primary source.”. If you cite a study, tell the reader who conducted it & link to the primary source, says @Moniqueelfaizy. @cgillespie317 ? Click To Tweet.

Marketing Analytics Tools 101

Marketing Analytics Tools Course Paid Search Agency Branding 101

Digital Marketing World Forum

FEBRUARY 4, 2020

The latest studies speak for themselves: micro-influencers have been shown to generate up to 7x more engagement than macro-influencers, and generating 22.2x The same study also found their campaigns to be up to 6x more effective per engagement than campaigns of macro-influencers. The answer might just lie in micro-influencers.

Branding 62

Branding Brand Identity Ad Building Case Studies 62

KoMarketing Associates

MARCH 7, 2013

Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link]. Write case studies, eBooks, white papers, etc. Michael Brenner (@BrennerMichael) : “Sr. Director of #Marketing and #Content #Strategy @SAP.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Moz

MAY 24, 2020

Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). I refuse to deal with bloggers who don’t take themselves seriously. Why is your About page so important? It is often an entry page.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs. Why is that?

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Convince & Convert

APRIL 24, 2012

Here are five places to look: Testimonials and Case Studies. These testimonials and case studies add credibility to your value proposition. One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. Stats Are Sexy.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Convince & Convert

AUGUST 25, 2011

Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA. You’ll find that Scott Stratten rascal again, Kelly McDonald , CC Chapman , Michael Gass , Facebook stats wizard Jeff Widman , and a bunch of other amazing people. Marketing Sherpa B2B Summit (September 26-27 Boston).

Social Media 128

Social Media Media Blogger Co-Registration 128

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. The Science of Inequality – Finding Your Influential Customers Are You Treating Your Fans Like Cattle [link] REBlogGirl Great stats – my only note is that engagement is different for every brand.

Social Media 160

Social Media Media Stats Statistics 160

SnapApp

FEBRUARY 20, 2018

Audience engagement: Study the influencer’s level of engagement. Search out hard numbers, stats, and ROI that demonstrate past performance when possible. . Bridget Casey , a financial influencer and blogger, said: . “No Are followers commenting, asking questions, and/or sharing their content? Image source. .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

EveryoneSocial

AUGUST 16, 2017

During our research for our employee advocacy guide , we found some interesting stats: Employees have an average of 1,090 social connections. Also, a Nielsen study showed that 84% of people trust recommendations from friends, family, colleagues over other forms of marketing. Stats and findings that support your objectives.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Social Media 89

Exo B2B

OCTOBER 12, 2017

Several studies have actually focused on the subject of the average reader’s attention time on blogs and other electronic media. The stats get a little better if you filter purely for article pages, but even then one in every three visitors spend less than 15 seconds reading articles they land on.

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. They also handle blogger outreach and social press. ” Social Media Stat of the Week: Only 4.2% Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Sword and the Script | B2B

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. The majority of bloggers publish new posts weekly or monthly.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

SnapApp

FEBRUARY 20, 2018

Audience engagement: Study the influencer’s level of engagement. Search out hard numbers, stats, and ROI that demonstrate past performance when possible. . Bridget Casey , a financial influencer and blogger, said: . “No Are followers commenting, asking questions, and/or sharing their content? Image source. .

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. We use a similar approach with our customer case studies, like this one from Trello.

Paid Content 111

Paid Content Conversion Work Management Paid Search Agency 111

Adobe Experience Cloud Blog

OCTOBER 11, 2012

by Dayna Rothman I am excited to introduce our guest blogger Phil Corbett. Studies have been done on the effect the rel=author tag has on search, and the most notable finding is the increased CTR on results marked-up with the author tag. This also has been indicated to improve CTR, however studies are still being developed.

Google 48

Google Allocation CTR Paid Search Agency 48

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

APRIL 14, 2014

Here''s what they posted on Twitter (Facebook''s post was almost identical): The company''s tweet links to a entertainment blogger''s article on Heigl, not the Duane Reade website. They''re featured in a Twitter case study , in fact. Still, brands aren''t protected the same way media outlets are when it comes to paparazzi photos.

Social Media 28

Social Media Cost Media Case Studies 28

Convince & Convert

APRIL 23, 2015

Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog.

Studies 165

Studies Advertising Agencies Blogger Outreach 165

KoMarketing Associates

NOVEMBER 13, 2018

Source: K apost / Oracle Content Marketing ROI Study. Digging in, the study breaks down ROI by looking at investment costs, traffic increases and an assumed conversion rate of 2%. This stat actually came out of a 2016 study but it has popped up in a number of 2018 pieces that show similar data. It’s sad really.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

Convince & Convert

DECEMBER 30, 2015

The Rising Influence of Mom Bloggers. Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog.

Studies 113

Studies Blogger Advertising Agencies Outreach 113

Content Standard

MAY 8, 2018

Recent studies show that ratio has pulled to 50:50—and while those 10 extra percentage points on activation might not seem like a lot, think of it in practice. ” Time for some hard stats? Once you have made these changes, reach out to new bloggers and experts and measure how your content climbs in terms of Google rank.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Hubspot

APRIL 17, 2012

Furthermore, a CompUSA and iPerceptions study revealed that 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. User Social Proof: Approval from current users of the product/service, such as customer testimonials, case studies, and those all-powerful reviews.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

JULY 13, 2020

The above stats are just a taste of what link building can do for your web strategy. To help you understand the opportunities, challenges, common tactics, and costs behind successful link building, here are 25 helpful stats. In a study of web content, zero correlation between backlinks and social shares. Search Engine Land ).

Link Building 101

Link Building Stats SEO Ad Building 101

Hubspot

JANUARY 7, 2013

Because of this, you might be better off hiring the best blogger for your industry, even if they claim not to know anything about marketing. If they do, I will usually run it through Marketing Grader to see what their stats are. This question type got its name from how business schools use case studies as a teaching method.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Hubspot

MARCH 31, 2014

Re/code , a tech site run by Kara Swisher and Walt Mossberg, the longtime Wall Street Journal tech columnist, also won’t share traffic stats with writers. ” A reporter at a leading business newspaper says her editor stopped providing traffic stats, and she''s glad. What’s more, The Verge is not alone in this practice.

Traffic 28

Traffic Stats Blogger Analytics 28

Hubspot

MAY 25, 2011

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Sometimes a journalist or blogger is simply looking for someone to talk to. Heck, at HubSpot, we do it, too!

PR 28

PR Social Media Media Blogger 28

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. But to get you started on the road to better business blogging results, here are five key takeaways from the study.

Business Blogging 242

Business Blogging Enterprise Management Work Management Marketing Management 242

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100