Remove long-tail work
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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships.

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Earned-media micro-influencer marketing primer

Biznology

Earned media micro-influencer marketing still works — it’s alive and well , but it isn’t easy and it always demands your awesome. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” That’s not over. It’s not.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

So we focus on reaching the long-tail. Many hands make light work.”. Earned media micro-influencer marketing still works — it’s alive and well , but it isn’t easy and it always demands your awesome. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. John Heywood.

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Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

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Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.

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Be a Big Fish in the Blogger Outreach Pond

Biznology

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch.

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